10 Benefits of Guest Blogging
Guest blogging is a great way to get your name out there and to help grow your business or blog. Both individuals and large companies can utilize guest blogging to their advantage. Some people may be on the fence about using guest blogging to promote their business but it has worked for many and if done correctly, can work for you too.
1. Increased Traffic
Once you begin guest blogging, even if it is just one post a week, before long you should begin noticing an increase in your traffic. Suppose you write a guest post for a blog that already receives 5,000 page views a day. Your content is read and your link is clicked by those more interested in you and what you have to offer based on the article you wrote. That’s quite the increase in your own traffic.
2. More Exposure
In addition to this spike in traffic for your own website, you will gain more exposure at the same time. You most likely weren’t getting that many views of your content on your own site and now that people can easily share content via social networks they can share your content with others. Who may choose to share it as well, and so the cycle continues and your post continues to be read by people across the world. With this exposure comes the likelihood of opportunities coming in to have you guest post for other authoritative blogs and websites.
3. Easy SEO
Instead of focusing all your time on how to make your site more SEO friendly use guest blogging as a means of increasing your search engine authority. Your building your credibility through guest blogging and making the search engines aware of your blog or website without having to implement tedious SEO strategies or outsourcing to increase your SEO.
4. Backlink Building
There are a variety of ways to build backlinks for your website but guest blogging is a white-hat method used by many. With every guest post you have published you gain a backlink. The more you guest post, the more backlinks you build.
5. Reach Targeted Traffic
We already talked about the spike in your traffic from guest blogging but this traffic becomes targeted. When you guest blog on niches related to your own your audience is targeted and more likely to be interested in what you have to offer. A targeted audience is by far more welcome than visitors who have no desire to stay on your website because your information is irrelative to their needs.
6. Helps Build Your List
Building a list is one of the obstacles that every blog or website owner faces in the beginning. Because of the boost in your targeted traffic through your guest blogging methods you will most likely have more people subscribing to your mailing list. That’s because they enjoy your work and are interested in what you have to offer.
7. Brand Awareness
It’s important to focus on building your brand if you want to rise above the online competition. Guest blogging can actually be effective for implementing brand awareness. If you have valuable information and advice to share with readers you can do this through guest blogging while building your brand at the same time. This is even more beneficial for those with a new product or service that many could benefit from if they actually knew about it. Help them discover your brand through content you submit via guest blogging.
8. Improves Your Writing
Even the most experienced writers continue to improve their writing on a daily basis. For each blog you guest post for you have the chance to “wow” the readers with your words. Researching the topic is always important, especially if you want your guest post to be accepted. Guest posting should be taken seriously, just as seriously as if you were writing content for your own website or blog. Every time you write a piece you will improve upon your grammar, spelling, sentence structure and writing style. Always proofread your work before turning it in for review.
9. Positive Impact on Social Profiles
Chances are if you are guest blogging to build your brand and reach a targeted audience you most likely already have a social profile on at least one social network. If not, it’s time to do so. You get the opportunity to share your published guest post with your own followers and the host blog can do the same, allowing new followers to like your page or join your network.
10. Increased Leads and Opportunities
Every guest post you write opens the door for a chance to be noticed by reputable individuals and companies alike. It’s all about who you know and who sees your content. If you choose reputable websites to guest blog for you’re more likely to start receiving new leads and business opportunities.
Who said guest blogging can’t improve your business in more ways than just building links? Look for blogs or sites related to your own niche and read over their guest blogging guidelines. Give it 100% when creating an article to submit and once it’s accepted remember to engage with the readers and respond to any comments and questions they may have. This helps you build your authority, credibility, and brand all at the same time.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO firms in the United States.