10 Types Of Content To Publish On A Real Estate Startup’s Website
Good content is what makes a website popular. That’s the simplest rule of online publishing. And It doesn’t even matter if you run a blog, an online magazine, or a real estate startup wanting to get the word out about your services.
There’s a really simple explanation why content is still (and excuse me for the cliché) king. These days, Google is the main provider of traffic for most websites online. And since Google is in the business of finding great content and then ranking it highly on their results pages, the only way for you to make it to the top is to create, indeed, great content.
So what to do if we’re dealing with a real estate startup? Here’s my list of 10 types of content you can share with your audience.
1. Real estate deals
If you’re catering to an audience of first time buyers, or simply people who are planning to buy a real estate property then they will probably be very interested in various deals from the area.
If you run a nation-wide startup, on the other hand, you can create sections for each state, and then list the deals there (like this one on las colinas real estate, for example).
The whole idea here is not to sound promotional, and not to show the deals from a salesman’s perspective. Always look at things through your visitor’s eyes. Tell them exactly what they want to know, not what the salesman wants them to know.
2. Instructional guides (tutorials)
The thing with the real estate market is that it has a big learning curve. Even if someone just wants to buy a home and is not interested in becoming a professional, they will still need to spend much time on getting a grasp of how things are done.
You can be of much help here sharing insightful advice on various issues. The best scenario would be to focus on easy to digest, step-by-step tutorials. Those are very viral in nature, and can end up being bookmarked by hundreds of readers.
You can also present this kind of posts as checklists that someone can print out and use offline.
3. Things to be wary of
In every market there are people who want to take advantage of the newbies. You, as an expert and a real estate startup owner can step in and warn your audience about the most common “bad guy” practices.
When it comes to real estate, sometimes the banks are the bad guys, so you can start by focusing on things to be careful with when signing a deal with a bank. Then you can talk about agencies, all the way down to individual (private) home sellers.
4. Links to other online resources
You’re not alone on the internet, and linking to others can bring you benefits of two different types. First of all, your audience will realize that you’re not all about promoting yourself, but you actually want to deliver something of value, even if you’re not the author of a given piece of information.
Secondly, the people you’re linking to will likely notice this, so you might be able to create some relationships with your online neighbors that way.
5. Solving the most common problems
Pretty soon, people will start to email you with some of the problems they’re facing when searching/buying/selling real estate. You can round up some of the most common problems and go through them one by one in individual blog posts.
This is a direct signal to your audience that you’re indeed paying attention to what they are saying. That way, you can create a valuable relationship with them.
6. Comparison posts
You can take two similar real estate deals and compare them against each other. The point is to focus on the details that might not be apparent to a beginner. This is how you gain credibility and create authority in the market.
7. Starting a debate
Debates are great because they initiate a lot of user participation. From a technical point of view, a debate is just a standard short blog post where you ask one open question, and then wait for the answers to come in as comments under the post.
When you get some responses you can round them up and create another post summarizing the debate and pointing out the most interesting opinions. Chances are that you will learn a lot from such a debate as well.
8. Start a podcast
This will require a little bit more work than simply writing an article, but it can be worth the effort. Basically, a podcast is any form of audio or video publication that gets released regularly.
Recording an audio podcast is obviously much easier than a video podcast, so I advise you to start there. You can get a good-enough microphone for about $100, so the whole thing is not that expensive.
Start by listing some of the topics you can talk about on a weekly or monthly basis, and record one or two episodes to see how it’s going and how comfortable it feels. Then you can share the podcast on iTunes, or turn it into a downloadable MP3 file and place it on your own site.
Every market has some recognizable figures (celebrities, if you will). You can reach out to some of those people and ask them about the possibility to have an interview.
You can send the questions via email, or do the whole thing over Skype, and then share it with your audience.
The most important thing here is to have a theme for the interview and not ask any obvious questions that can be easily found online already. You have to make the interview unique if you want it to become popular.
A review is a fairly common type of content around the internet. And that’s because every market has some products that can be reviewed. For the real estate market you can simply review some of the offers in your area.
You can point out the good and the bad sides of each offer, and share your verdict whether the offer is actually any good or not. Just remember to make it honest and not sound promotional.
That’s it for my list of 10 kinds of content a real estate startup can publish on their website. Feel free to let me know what you think and also list some ideas of your own. What would look good as the item #11 here?
Karol K. is a freelance writer, and a blogger. If you want to check out what he’s up to, feel free to hit him up on Twitter (@carlosinho).