It’s been said again and again that developing a website for desktops is different to developing one for mobile devices. There are several contradictory opinions floating around about whether it is better to develop a separate mobile site, or to just design one website that is flexible enough to suit all screens. While opinion is divided, it seems clear that mobile sites have plenty of restrictions that affect things like load time, images and content.

We’re going to look at four essential factors that could make or break your mobile content.

1)     Battle for attention

If you thought you only had a few seconds to grab users’ attention on conventional websites, be prepared to up your game for mobile sites. People surfing the mobile web have less patience that people on desktops and laptops. They’re not prepared to scroll down reams of text to find what they’re looking for. You need to give them what they want immediately. That means you need clear headings and clearer, attention-grabbing opening sentences.

It also means that you need to keep your paragraphs short and snappy.

Remember that brevity doesn’t equal lack of flow and incoherence. Your content still needs to be properly structured; sentences still need to make grammatical sense; and you still need catchy phrases.

2)     Style

Mary C. (onbile.com) says that mobile content should be written in a similar style to press releases; at least it should be based on the basic premise, which is that of the inverted pyramid. The first paragraph is the most important information (who, what, why, where, when). The second paragraph contains important details. The following paragraphs flesh out the details.

3)     Calls to action

Calls to action need to be prominent on conventional websites; this we know. The placement of calls to action is even more important on mobile sites. They should be above the fold (bear in mind that the fold is very short on mobile sites) and they have to be very strong.

4)     SEO

The lore of SEO content writing applies to mobile sites just as much as it does to conventional sites. You need very strong keywords and well-optimised headings. Writing optimised content for mobile sites is trickier than writing for conventional websites, however, because you have less text within which to place your keywords. This means you have to be very clever with your words and sentences, so that you don’t sacrifice quality for the sake of some search engine attention.

The restrictions of mobile sites pose challenges for mobile site developers, but they also have implications for content writers. This means that writing for mobile websites is even more of an art than writing for conventional websites. It also means that good communication between writers and developers is essential to ensure that mobile site structure supports content, and vice versa.

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Sandy Cosser is a website content writer who fully understands the necessity of working closely with web developers to ensure that websites are optimally structured for browsing and conversions.

4 Factors That Will Make Or Break Your Mobile Content