As with most forms of online marketing, there are some very advanced and technical strategies you can use to maximize the results you get from email marketing. While those strategies are definitely worth pursuing once you hit a certain point, it can be overkill during the earlier stages of establishing and building your list.
Instead of feeling pressured to pursue strategies that can quickly become overwhelming, you can get a lot of mileage out of doing some of the basics very well. To give you an idea of what kind of simple but effective techniques you can use, let’s look at three right now:
Write in Your Standard Email Client
One of the main factors that determines whether someone will hit delete shortly after opening your email or continue reading it to the end is if they feel a connection to it. Although just about everyone understands that marketing emails aren’t only sent to them, that doesn’t mean they want to feel like subscriber #273.
The best way to create the type of connection that will keep a subscriber engaged is to write directly to them. This means dropping the business speak and writing to them as you would a friend. If you find it difficult to turn off your professional voice, try writing your emails in your standard email client instead of the editor your email marketing provider offers. Then when you’re done, you can simply copy and paste your highly personalized email.
Ask People What They Think
With a single sentence, you can completely change the way that subscribers react to your emails. All you need to do is let people know you’d like to hear from them. Whether you ask “what do you think” or say that “I’d love to hear your thoughts,” ending your email in this manner will not only remind people that it was written by a real person, but also that you’ll actually read a response that they take the time to write.
Make Your Subject Line Compelling, But Not Spammy
While the first tip will help you maximize the number of people who read all the way to the end of your emails, you first need recipients to actually open your email. The key is to write a subject line that piques their interest. However, the one caveat is you don’t want to include words like free, open immediately or click now that can trip spam filters and prevent your email from ever showing up in someone’s inbox.
If you have trouble coming up with a catchy subject line, just sleep on it! Even if you feel completely blocked at your computer, you’ll be amazed at what your brain can come up with in the morning after letting this thought marinate throughout the night.
Although all three tips are quite easy to utilize, each one can and will improve the results you get from email marketing!
- License: Creative Commons image source
Email marketing remains as one of the most effective marketing tools in use today. The statistics don’t lie: some 90 per cent of those that access the internet maintain at least one email account. That’s a huge proportion of the population. Add to that the ease with which great swathes of people can access their emails while on the move and it’s clear to see how email marketing’s popularity continues.
Unlike social media or television advertising, email marketing retains a professionalism which is hard to beat – provided it is done properly. There’s a lot of thought that goes into each of those emails we receive from brands and that is what makes the channel so professional. Considerations include:
An email has to look the part, otherwise recipients won’t feel inclined to open it. Using an email marketing template provides marketers with a tool that enables them to create a message which is visually appealing and incorporates company branding. Many of these templates will also be configured to circumvent spam filters and are optimised for smart phones, so recipients won’t have a problem in viewing the contents. This is far more professional-looking than sending out a normal outlook message, isn’t it?
Content is key. What you write must be engaging, relevant, interesting and of value. Keep it brief, keep it personable and get the point. Your recipients don’t have the time, nor probably the inclination, to wade through pages of text. If you can’t convey your message succinctly, an image or embedded video can do the trick. The subject line – that which your recipient sees first – must be well-constructed in order for it to appear attractive. Using the words ‘free’, ‘discount’ and ‘win’ are all effective.
We all receive hundreds of emails a day and many of us can’t possibly read them all, therefore if the subject line doesn’t grab our attention, we’ll likely consign it to the deleted folder. A professional email marketer will be aware of this fact and thus be extremely clever about the frequency of which his emails are sent out. Too many and recipients will unsubscribe; too few and recipients might start to forget about the brand. There’s a fine line, but it’s one that with research, good marketers adhere to.
In addition to frequency, marketers will also know the optimum click open times, thus will send emails to coincide with this – perhaps early in the morning to catch those looking at their smart phones on the train to work. Nothing is let to chance, timing should be almost scientific.
One of the biggest parts of any marketing endeavour, is to assess its performance and discover whether it did the job you hoped. If not, you will have sufficient information with which to change future campaigns. Using a good analytics tool will allow you to see exactly who has opened your emails, when and what they did next (i.e. clicked through the website). You will also be able to see where your message got caught in a firewall or spam folder, enabling you to make the appropriate changes. What’s great – professional – about this is that you can zero-in on your market and target your efforts on those who are readily engaging with your messages; reading them, responding and checking out the relevant links. It can save you money and help you improve your marketing strategy.
If your email marketing efforts don’t incorporate the above, it might be that they are languishing in the spam folders, unread. If you are serious about using this tool to maximum effect, then adopt some professional steps or get an expert to assist on your behalf. An effective email marketing campaign can really lead to some great results.
Article written by digital marketing buff and blogger Richard Howells on behalf of email marketing firm Brother Mailer.
Nowadays email can seem a little bit old hat; the marketing world is hooked on social media and all around there’s a curious idea that using anything else is a waste of time and efficiency.
The thing is though that email isn’t going to stop. It’s still one of the best and most used communication tools among businesses and clients and it’s going to remain that way for some time yet.
With this in mind, it’s important that we remind ourselves of just how powerful a tool it is when used right, and the fact that so many ecommerce businesses are neglecting it is because they’re experiencing poor results from going about it the wrong way. Recently, software provider GetResponse provided some email data which, with a little digging around, could prove invaluable. Some of their most poignant findings were:
Almost 24% of emails are opened within the first hour of being sent. After this period, the numbers drop sharply hour upon hour. The implications of this are that knowing when in the day to send your emails is crucial, and especially when promoting things such as flash sales businesses need to be aware of their actions.
Most emails are sent from between 6a.m. and noon, with the least occurring from midnight to 6a.m. Of course, this means that if you’re planning to send your emails within this period then you’re fighting against the most competition to have yours opened, but this might well be worth risking…
…The hours in which most emails are opened are between 8a.m. and 9a.m. and then again at 3p.m. through 4p.m. Compounding this, the most email click-throughs occur between 8a.m. and 9a.m., and 3p.m. to 8p.m.
What can we take from this? Well, most obviously that the best time to send emails is when your audience are already viewing their inboxes. Generally, this means morning and early afternoon (with early afternoon being preferable, as less emails are sent here), but if you’re relying solely on click-throughs then you might try being brave and sending emails later on in the evening when there’s less competition.
Less specifically than this though is the idea that email marketing is a science. Failed email campaigns are likely to do with a lack of research and the assumption that an email will find its audience regardless of when it’s sent, and this simply isn’t true. Producing an appealing message and being aware of the strengths and limitations of the technology are vital, and if you can check both of these off then you’re well on your way to seeing results.
Rob writes for leading SEO and PPC agency Vision Media.
With different e-mails coming in their in-box every day, it is not astonishing that people do not read most of the dull mass marketing e-mails any longer. To make your email noticeable in your customer’s inbox, the secret is to realize what they find pertinent and helpful. Your clients today require more personalized information that is adapted to fit their particular needs and match their skill.
E-mail marketing can be a best way to build an enduring relationship over time with earlier, present and future customers. When done correctly, it is very successful, when done incorrect; it can irritate people and hurt your product’s image. How will you know if what you are doing now is effective or not? To describe this, I have listed some tips which will assure you of effective email marketing campaign:
1. Recognize the value of your subscriber: Most of the people view email as a conversation. Yes, most e-mail newsletters are more informative and less talkative, but that does not mean that you can start a talk with your readers. In fact, sometimes it is simple to get response fast because all they have to do is hit reply to give opinion, but so many e-mail addresses have no reply option.
2. Make your text part well enough: If you are lacking good content, people would not reside on your listing for long. And, if you\\\’re one of those advertisers who like to make every email a sales call, you will not be getting any sales at all. You may be fortunate and have someone purchase right away after they opt-in to your list, but other than that the most of your email members will see you as a nuisance, and your opt-out rate will be very high.
Always escort with the best content. It is the greatest thing that you have in your support. With high-quality content, you cannot go incorrect. Guide your prospects, take good care of them, and they will pay attention to you. Be definite to give them some of your best content, and make it connected to what you are attempting to sell them.
3. Observe your email marketing statistics: As you try to make e-mail newsletters and email contacts to be more talkative, at the same time do not ignore one significant element is the return on investment analysis. If you use the time and resources to assemble, write, alter, and design an e-mail you also require to know the return.
Practically all email service provider will have integral email tracking reports. One of the most frequent email statistics information you can accumulate is CTR (click-through rate), which is the amount of distinctive individuals who click on one or more links in your email articulated as a proportion of total tracked opens.
Several mass mailing services also provide open rate tracing, but these have been found to usually be less beneficial information as it can or cannot be exact.
4. Deal with proficiency: In the ending, it is very imperative to consider that e-mail marketing hold a very essential part in your whole marketing campaign. Taking it dizzily as an irrelevant stuff or getting a learner to handle it can turn out to be awful for your business. E-mails can be one of the most closest and helpful ways of interacting with your customers and should be dealt with expertise. Adding just a small number of personal touches to the emails and dedicating a bit of additional time can be highly advantageous for you in the end.
However, if you want to be successful in your business, you must have a great promotion plan. By means of what you have examined here is a best way to put together your e-mail marketing campaign into an uncontrolled success.