One of the biggest ever cyber attack on an antispam group “Spamhaus” has slows down the internet and affected millions of people across the World. The cyber attack, which appeared to have caved in by Wednesday, has established that just how big this problem can be.
Spamhaus is a volunteer organization that distributes spammers blacklist to e-mail providers, has been under attack that experts say might be the biggest ever in the history of the web. The DDoS or alleged distributed denial of service attack, uses networks of computers to point huge volumes of web traffic to Spamhaus’s Web site, a technique that invariably knocks their computers offline.
DDoS attack works because the botnet take advantage of Internet routing software and deceive Internet servers into responding to requests for information sent at the same time by a large group of computers. The Internet servers that answer the requests are trapped into sending blocks of data to the sufferers.
An effect of the cyber attack on Spamhaus is that internet users habituated to high-speed connections may have seen those slow down, said James Blessing, a member of the UK Internet Service Providers’ Association (ISPA) council.
In an interview, Spamhaus’ Vincent Hanna said his site had been hit by such a crushing wave of denial-of-service attacks and that it was “a small miracle that we’re still online.”
You VS Internet?
Online sales and marketing is fast becoming the enemy of the travelling sales rep. With so much at the click of a button nowadays, it’s difficult to make your product stand out enough to warrant the face to face sell.
The reality is that businesses, however small, really cannot afford to ignore the internet as a key contender any more.
But it doesn’t have to be a battle.
Using the internet as a tool to aid your business can reduce costs and increase awareness of your product.
The online market has boomed, and to be a part of it can often prove cheaper than old school paper campaigns (leaflets, flyers, etc).
Creating a website might seem tricky, but in truth there are easy to use templates available to get you started, and once your website is running you can add elements as your confidence grows.
Here is a short guide to the key principles of marketing yourself online, and how to get the most out of your own website.
You don’t necessarily need artistic flair for this. There are plenty of cheap (or free) web design template packages available, which you can tweak to avoid your site looking generic. The main thing is that the site is technically sound (eg simple to navigate, links and images all work ) and aesthetically pleasing (eg the text is laid out for easy reading, the colour theme suits your product).
Things like photos of your sales team can help build trust and humanise your company. From a clients’ perspective it’s always good to know who you’re dealing with. Putting your company contact details on a website means you can organise meetings with clients easily.
Once the website is ready to go, there are a few tricks to making it a success…
Optimising your search engine presence is one of the best ways of increasing the thoroughfare through your website. Keyword input is crucial to achieve the maximum number of hits, as it associates your site with particular phrases often entered. Search Engine Optimisation (SEO) also includes your site content- how it looks, links to social media etc. Techniques involved with SEO usage are forever growing so it’s a tool you need to keep on top of to prevent your site becoming dated.
This is the Swiss army knife of internet marketing. Not only does it aid your SEO, a blog can help generate hype around your product, and create a following for your company. In the eyes of the average internet goer, a company that has its own blog automatically suggests an air of authority and knowledge on their product or industry. Keeping the blog relevant to your company means followers are more likely to then become leads. Obviously, the better written and more informative the content, the better the yield.
We all knew this was coming. Social media has rampaged onto the scene with trumpets blaring, and it only makes sense to use it to your advantage. Cheap as chips, social media creates an environment where you can add titbits to news feeds in order to stay fresh in your audiences mind.
You can liaise and converse on a one to one basis, creating a relationship with potential clients before you’ve even met them. It gives you massive scope to increase your online following through ripples of recommendation. It’s important to link your social media with your website and any blogs you have, again to increase visibility.
This is the most used digital medium for Australian businesses. Ever bought a pair of shoes online, to receive an email for similar items a few days later? Email marketing is thought to be the highest yielding lead generator. Creating a basic login process for your website will gather the email addresses necessary for this form of strategy. By sending personalised mail, you are more likely to catch the sale, and it’s a great way of keeping in contact with clients you’ve already met.
Hannah Brankin is an editor for Car reporting service YourCarLog and often gives great recommendations and information regarding online marketing strategies.
There are a lot of cybercrimes being committed today. Criminals have learned to use the technology they have available to them in order to attack individuals and businesses of any size. Some of these can cause a financial loss while others can lead to the distribution of children’s pornographic images on the Internet.
Fraud is one of the most popular cybercrimes. Consumers and companies alike can be the victim of fraud – it is simply what account a criminal is able to access. When a cybercriminal gets behind the scenes, they can find credit card numbers, bank account numbers, Social Security numbers and much more.
Financial fraud is where cybercriminals steal money from their victims. This can be hundreds of dollars or even thousands. Many small businesses who do not sufficiently protect themselves from fraud can find themselves with no other choice but to close their doors. Some examples of financial fraud include the use of email scams as well as hacking into bank accounts.
Identity fraud is where cybercriminals access personal data and pretend to be their victims. This allows them to go in and use credit card numbers and even create new accounts using the personal information of the victims. This leads to the criminal being able to charge many different things and often the victim is unaware of it – until the bills start coming in.
Trespassing is another cybercrime where a person is able to either hijack an Internet connection to get free Internet or to go into a person’s actual computer or server. When a cybercriminal trespasses on a computer, they are able to pull files off the computer or even implant viruses and other malware to pull information off the computer periodically.
Of all the different cybercrimes, information warfare is the most complex as well as the most large-scale. It involves jamming signals or hijacking accounts so that a user or company is unable to access their computers, networks or even websites. For example, a DDoS attack on a website is a distributed denial of service which swamps a website with so many computers that it is no longer able to operate, which can cost a company a significant amount of money because of a loss of business.
Bullying and Stalking
This last crime, bullying and stalking, is becoming more and more popular with individuals rather than businesses. People have learned how to use technology to take bullying and stalking to another level. This can not only lead to cruel messages being posted on social media sites but also sending inappropriate images to their emails and even impersonating them on the social media sites in order to provide a global level of embarrassment.
Stalkers are often able to get personal information to help with the stalking from the victims themselves. When a victim passes on their occupation, address or other personal information, it gives the stalker more access to the individual.
With so many cybercrimes taking place, it’s important for individuals and businesses to learn and know how to protect themselves.
- License: Royalty Free or iStock source: http://www.sxc.hu
This article provided by TrainACE Education, a computer training and IT certificaion company located in Greenbelt, MD.
Making money: not by creating an internet company, but using the network as a tool to create value, and then to be paid. Using the Internet as a tool, not as an end. Do it when you’re part of a large company or do it when you’re a solo artist. The incredible power that the network may be able to overcome the current state prevailing in the economy.
The essence is this: connect.
Connect what is disconnected, and will create value.
• Connect advertisers to people who want publicity
• Connect job seekers with jobs
• Connect information seekers with information
• Connect together the team
who has similar interests • Connect
• Connect to partners and those who can exploit the your work
• Connect people with those closest geographically
• Connect with those who spend the money to spare systems
• Connect with like-minded people in a movement
• Connect people buying with those who sell
Connect advertisers to people who want publicity
Dani Levy did with Daily Candy, a company that later sold for over $ 100 million. Daily Candy uses a simple system to send email, nothing technologically complicated. It ‘just a business based on permission marketing … hundreds of thousands of people, who receive a personal email and relevant every day. (Note: This only works if you have the real permission and not those things which are not very clearing so common nowadays).
Connect job seekers with jobs
My friend Tara, in good years, made hundreds of thousands of dollars working as arecruiter. But what exactly did all day? He was connected with a lot of people. He kept track of everything. It is connected with the right people, investing the time on them. So, when it was time to hire someone, they called her. The best time to start something similar now, when nobody seems to want to connect and help the “superstar”. When the economy recovers, this will be extremely valuable. (Note: This only works if you are a much focused person and if the people with whom you interact are truly “superstar”, not just numbers).
Connect information seekers with information
On a large scale, is what has made the fortune of Bloomberg? Spend a lot of money on a Bloomberg terminal guarantees you at least 15 minutes ahead of those who do not use. Think about how many micro markets that do not exist. Michael Cader did for book publishers, and it works pretty well. What the market needs your help to channel, collect and connect?
On a micro level, there are people who make thousands of dollars per month through their pages on Squidoo. This can be almost a full time job for a curious person and who is willing to share information.
Connect together the team
What happens when a company has 10 people in 3 different offices and the goal of launching a new product in record time? Why not spend a bit ‘of money to hire someone to manage this team? Someone able to use Basecamp, conference call systems, scheduling, control that the right people have the right information at the right time … I do not think that most companies can afford to hire such a person full time, but I bet that this may be a good specialization for those who have the right skills.
Connect those who have similar interests
Who launched an association of architects working on residential green? Or connect the CFOs of the largest U.S. banks? It ‘amazing how people are isolated in a world so connected. I know a guy who has created an incredibly profitable business by linking executives in the Fortune 500. After all they are only 500. And they want to know what others are doing …
Connect to partners and those who can make your work
Freelancers have no power because they depend on the customer to get in touch with the rest of the team that could exploit their work. But what if you do before you approach customers? If you, as a designer, you have a partner who is a well-known copywriter and another who is a famous designer? You could cross the threshold of the customer and submit a detailed quotation for a PDF or other media with high impact, in a turnkey package.
Connect people with those closest geographically
We know that newspapers are in bad shape. Yet the news, it seems, are increasing. This paradox is an opportunity. Who is able to connect together the 10,000 people who are in your community / neighborhood / city / postal code? If you do, could you attract an audience of thousands of RSS and email … and you would think it difficult to gather them all in a monthly cocktail party? Or find a local sponsor in question?
Connect with those who spend the money to spare systems
During the last recession, a lot of entrepreneurs have made doing business advice to save telephone costs. They cut costs by 30% the first year and have done the work for free. Today there are many ways to save money through technology and outsourcing, but few are able to derive maximum benefit. You could help to do it and get a slice of the savings.
Connect with like-minded people in a movement
We have seen people who are unable to turn a blog into a multi-million dollar empire. The secret: do not write a blog for all. Rather use the blog as the central point of connection of a niche, and then go from there. It ‘easy to list tech blogs of success, there are literally 10,000 other niches just waiting for someone to colleagues.
Connect people buying with those who sell
Certainly know how to use Craigslist and eBay to buy and sell … but many people do not know. You may find people in your city that have the useless stuff they want to get rid of things they want to sell, they want jobs to be done … and maybe, in exchange for a small percentage, you may solve their problems using your PC and the Internet. Imagine, for example, the power of a mailing list that sends an alert to 500 people seeking markets for used items. Every time you send them an email, they leave home and go to market. You could go anywhere in the city market of used items, and ensure that they are capable of bringing hundreds of buyers, data in hand. As long as you can keep for yourself this mailing list and provide a useful service to members, will steadily increase in value.
If these projects had started 10 years ago, now would earn thousands of dollars every week. But there is another good time to start: Now.
Author Bio: -
Mohit Maheshwari is the CEO and strategist of a Web design india and a digital marketing agency, New Media Guru. He is also an active blogger and loves to share his experience and knowledge of the web design company india web designing and Internet marketing.
Facebook launched in 2004, and its global popularity signaled the death knell of the old way of doing things. From communication to information gathering to marketing, it was a brave new world and marketers needed to either adapt to the new social landscape or risk going the way of the dodo. The last two or three years have seen even more monumental changes in how technology informs modern marketing, mostly due to the smartphone revolution taking hold.
The question all modern marketers now need to ask themselves is this: How can I use mobile and social to properly analyze and plan lead development strategies? Well, the answer to this question is intricate and multi-faceted, as the marketing landscape shifts on a regular basis with the coming of each new trend. This means the marketers of today need to stay on their toes and abreast of all changes.
With that in mind, here are some lead-generation trends marketers can expect to see in the coming year.
More mobile commerce
Those marketers not in the know regarding Quick Response (QR) codes are going to want to educate themselves sooner rather than later. At the moment, there are over a billion smartphone users in the world, and these users are growing by 42% annually. QR codes can be applied to any product and read by any smartphone. And with the rise in popularity of mobile commerce and merchant apps such as PayPal and Square, the trend is only going to continue through 2013.
For example, In 2011, UK supermarket giant Tesco tested the waters of virtual grocery shopping by outfitting subway stations in South Korea with electronic kiosks fully stocked with virtual store products. Customers simply swiped the QR code with their smartphones and within a day a bag of groceries arrived at their doorstep. This is where mobile commerce is heading, and it doesn’t stop there. Lead-generation will be composed of a wide array of mobile tactics, including check-in promotions via social media, Bluetooth communications and mobile, email and text/SMS advertising.
In short, those marketers without a comprehensive mobile strategy would be wise to get the ball rolling.
A rise in personalization
Google + is leading the charge in the fight to integrate social media with basic Internet searches. This means an online experience tailored to each individual’s wants and needs. New technology in personalization will give Internet users greater control of the types of marketing messages and emails they receive. This is good news for marketers, as these new technologies will allow precise segmentation of target audiences and provide more targeted leads than ever before.
Location, location, location
Location-based social media sites, such as Gowalla and Foursquare, exploded on the scene in 2011, and this trend will only continue its upward trajectory in 2013. Location-based social sites allow users to check in wherever they may be at any given time. All marketers need to do to capitalize on this trend is to check users comments regarding certain popular spots as well as the popular products offered at these spots.
Marketers should also consider diving headfirst into the world of location-based social media and creating a page with local offers and clever promotions in order to generate buzz and build a following.
More mobile applications
With the rise in mobile came the rise in mobile apps. Indeed, it is an app-crazy world and this popularity shows no sign of abating in the coming year. But while some apps are fun diversions, the most popular also happen to be the most useful. Modern consumers use mobile apps as useful tools in which to facilitate their needs, and this in turn becomes useful for inbound marketers as well.
Modern marketers may not need their own mobile app to build brand loyalty, but it certainly wouldn’t hurt. Of course, those looking to develop their own app should be aware of the high standards consumers place on these items. For an application to truly be a success, it needs to be of real-world use to the consumer and provide high functionality. Above all, it must keep the consumer engaged.
These are just a few things marketers may want to keep in mind for the coming year. Above all else, information integration will be crucial in 2013. Because with increased segmentation and the sheer number of modern ways to gather information, marketers will need to integrate this ocean of data from top to bottom. That means ensuring everything is fully connected, from leads to nurturing programs to service.
“Guest post contributed by Matthew Rayfield on behalf of