When you think about mobile apps, does your mind project images of cartoon birds flying into pigs? How about rotating blocks falling into place? Smartphones have the potential to enhance our lives, but too often we turn them into mindless distractions. The right apps can turn your smartphone into a life-enhancing companion. From personal finance aids to virtual remote controls, these apps improve everyday life.
Evernote is a powerful note taking application that allows you to sync your notes across multiple devices. Evernote also can be incorporated into a number of other mobile apps. Once you learn to rely on this platform, you’ll want to use it for everything, from business documents to grocery lists.
Mobile banking is a convenient solution for checking your balances and performing other bank functions anywhere, anytime — right from your smartphone. With Mint.com’s mobile app, you can track your personal finance information. Like the Mint.com website, its application allows you to review your bank account, bills, savings, and other personal finance information. You’ll know exactly how much money you have available and how much is going out the door for bills and other expenses.
According to DirectSpecialTV you get more than 285 channels through satellite TV. Chances are, you’re going to need some help to keep up with the shows that you want to watch. DIRECTV offers a mobile application that allows you to remotely set your DVR and share what you’re watching with your friends on social networks.
Dropbox is a service that offers cloud-based file hosting. While that service is efficient, the applications that Dropbox has available for mobile devices takes it up a notch. When you install Dropbox on your phone, you have access to all of the files in your account, no matter where you are. Your files get synched across all of your devices that use the software and applications. Upload a file from your phone, and it’s available on your tablet, desktop, and laptop computers as well.
When you’re trying to figure out whether the hole-in-the-wall restaurant you’re standing in front of is amazing or a flop, you can look up reviews using a mobile web browser. However, it’s faster and more useful to use the Yelp app. It gives you easy access to all of the reviews on the site, as well as advanced search features that show you nearby businesses and restaurants.
Mobile apps prove that you can improve almost every facet of your everyday life. There’s nothing quite like being able to send cute pictures through Dropbox, check your household grocery list through Evernote, record your favorite shows through the DIRECTV app, and hit up a highly rated restaurant thanks to a Yelp recommendation. You’ll wonder, how did you ever manage without these mobile apps before?
Why is Localization Crucial for the Success of Your Mobile App?
The Internet has done a lot more than just connecting people; it also paved the way for businesses to compete on a global scale. Goods and services offered by someone in one country can be purchased by a customer from the other side of the globe. If you’re an app developer, you’ll want to sell your apps online. You may think it is easy to make sales over the Web, but simply making your app available to international customers will not be enough; you need to have your app localized if you want your app to receive interest in the global marketplace.
Localizing an app is a rather straightforward process: you have to make the necessary modifications to your product to make it appropriate and usable for the people in your target area. This may involve modifying your layout to accommodate translated text (ie, German is typically 30% longer than English) , translating the content, and in some cases altering the colors and/or images to ensure content is not culturally offensive to the target population. App localization is quite effective because of the following main reasons:
People prefer apps that are meant for them
If you hand an English book to someone who does not speak English, that person will most likely look for a translated version or use the book as a paperweight. This is even more crucial in apps, since people who cannot figure out what they are pressing might end up making unwanted changes in the app settings which will cause frustration. Even worse, they will exit the application prematurely and may even end up leaving an invalid negative feedback out of frustration. Localization helps eliminate this problem, making it more user-friendly and appealing to foreign customers. App localization acknowledges your target market. Simply knowing that you care makes a huge impact on how your customers see you. By localizing your app, you are basically telling your customers that you are interested in making your product better for them to use. This helps promote brand loyalty so people who purchased your app will be more likely to express interest in your other offerings in the future.
Localization helps make your product look better and more competitive than others
When people see two similar apps, most of them make their choice based on features and user reviews. If your app is available in many languages, this will create the impression that you have a larger customer base. You are also likely to receive reviews and feedback from foreign users if your app is available in their language. The benefits of having your app localized greatly outweigh the cost, making it one of the most cost-effective solutions in expanding your target audience. Having your app localized opens the door for more opportunities. By posting your offering globally, you will help your business grow faster, increase your customer base, and develop good rapport with foreign customers, which will also help improve your reputation as a competitive player in the industry.
- License: Image author owned
This is a guest post entry by Emre Akkas at Globalme Language & Technology. Globalme provides translation and localization services for desktop and mobile applications.
“Today, most mobile or Smartphone users tends to go for Android based handsets to be able to conduct business. The demand for SEO applications is going up at an alarming rate. The article below brings you up and close to the kind of best SEO apps available for your Android handset.”
SEO or Search Engine Optimization has changed the way we market our products today on the internet. It is a term that you must be familiar with lest you would not be able to gain significant visibility and be able to make the best use of the online media to be able to generate satisfactory revenues. SEO in most cases allows you to make a steady income and also provides you the advantage to be able to reach out to your targeted audience with ease. This tool is used to optimize your website including its content so that your site gains significant rankings on search engines and people tend to visit your website. This process consumes substantial efforts, time and money and needs to be monitored on a regular basis. Give it some time and you yourself would then realize its true potential when you see your site move up the rankings on search engine results (SERP). As a result more and more people would get to know your brand and tend to come and visit your website which in return can help you to generate awareness for your products and/or services and push sales.
Today, most mobile or Smartphone users tend to go for Android based handsets to be able to conduct business and/or surf the internet. Considering the vitality of SEO and the fact that so many people use an android based mobile handset to surf the internet, the demand for SEO applications is going up at an alarming rate. The article below brings you up and close to the kind of best SEO apps available for your Android handset.
mAnalytics… Your Google Analytics tool for Android
This application or tool takes care of all your SEO requirements for the Android OS and it is primarily accepted owing to its user friendly nature. More and more users are moving towards using this app to be able to monitor the performance of their website as it makes the entire experience so simple yet effective. The app also automatically logs you in which means you need not have to again and again enter your username and password to get started. The app also provides the flexibility to remove ads at a very convenient price and also gives you the facility to add widgets to your home screen.
The beauty of this app is that it comes in handy when you most need it, although it is not referred to as an SEO app. While working on an SEO project, you would most probably be requiring a lot of files to be accessed at the same time and these files would be located on your computer. However carrying your computer everywhere is not possible and this is where PhoneMyPC plays a crucial role. This app will work as an interface between your computer and your android device and you would be able to access any file you require.
This is an ideal app when it comes to keyword research and getting to know the search volume of any keyword and its level of competition. This way you are always ahead of your competition.
Don’t be surprised to come across other popular SEO apps for your Android handset like WebRank SEO, SEMTab SEOPro and more. You need to decide your requirement and choose the best app that would suffice your needs.
Author Bio: Faisal Kaleem writes blog articles for www.searcheccentric.com.They provides the best Mobile Search Engine Optimization Services in India. Find out more about SEO services from India.
In the early days of personal computing, the desktop PC was “it”. And for a good long while, it seemed like the only way that personal computing technology was going to continue to improve was in the areas of processing speed and storage capacity. Then along came the wireless revolution with laptops, smart phones and tablets, and suddenly the rules changed. Nothing has been the same since then.
These days, mobile devices are not only selling better than desktop computers, if the trend continues then Internet usage by desktop devices will be left in the dust by Internet usage off of mobile devices. Soon, the only thing associated with “dust” will be personal computers, who will be gathering it.
Keeping Up With The Joneses, The Smiths, The O’Malleys, etc.
If you want to stay competitive, then you have to embrace the latest and greatest innovations because you just know that your competitors are doing so. In today’s cut-throat business world, it’s “adapt or perish”. Mobile access is the Next Big Thing. You need to join in.
Just like how everyone and their grandmother have a blog, your business not only needs one, but it needs to have the flexibility to be accessed by a vast array of Internet devices. That’s what your competitors are doing; not only creating blogs, but also Facebook pages, tweets, etc. Your business blog needs to be accessible to not only desktop PCs (and Macs), but also smart phones, laptops, tablets, and who knows what else.
Google Gives Mobility The Thumps Up
Google is the most popular search engine out there, and it endorses the concept of a mobile responsive blog. That’s because a blog only requires one URL and HTML code if it’s mobile responsive. Suffice to say, if the people who wrote the book on Internet search like it, then maybe that’s worth taking note of.
Mobile Yes, But Standing Still…
Just because people’s web access is mobile doesn’t mean that those people are actually going anywhere. How much time is spent in line, or sitting around waiting for the bus, or train, or taxi? And what do people do? They turn to their mobile device to kill some time while waiting.
This is a captive audience, and you need to take advantage of this by giving them a good web experience. They’re bored. They want to be entertained and informed…mostly entertained. But an entertaining mobile website and giving your business an online presence are not mutually exclusive.
While you’re at it, after you entertain the bored masses, drive them to the e-commerce section of your site and tempt them with some awesome goods and services. If your company can process mobile payments, then a mutually beneficial situation exists. The customers are entertained, happy, and open to spending some money and your company’s profits increase as a result.
Customers Want It
Your customers want to know that they can access your blog securely and easily, no matter what device they’re using to connect. The easier you make the experience, the more amenable potential customers are to spending some money. And you can bet that if they’re having a good time, they’ll tell all of their friends. Free advertising!
It’s Simple and Cost-Effective
What’s cheaper and easier; creating and maintaining one site, or multiple sites? If you have one mobile responsive blog that can be accessed by all devices instead of multiple blogs each dedicated to a particular platform or device, then you save money and resources.
The people want it, it’s easier on your business, Google likes it, and your competitors are doing it. What are you waiting for?
Byline: JT is a freelance writer who still pines for his Apple IIc.
A recent report from Nielsen revealed that 50% of mobile phones users in the United States are using smartphones, and those who are buying a new phone are more likely to choose a smartphone.
This is driving the growth of Americans who are using high-speed mobile broadband. According to Informa KPCB in May 2012, some 208 million Americans had access to 3G in the fourth quarter of 2011, and that is just a tiny fraction of the 1.1 billion who access the Internet on their mobile phones worldwide.
In fact, Forrester Research revealed that in the United States alone, 22% use their mobile phones to access the Internet regularly.
What all of these numbers tell us is that mobile Internet and people accessing the Internet through their mobile devices is on the upswing. The mobile Web is fast becoming very much like its desktop counterpart, so why are you not optimizing your mobile sites for search?
1. Use a Responsive Web Design. In the earlier days of mobile sites, there was always a question of whether it would be wiser to have an entirely different site at mobile.domain.com or have your page detect what a visitor is using to access it and serve the right page. Due to Google’s crackdown on duplicate content and because it would entail too much work to create two different versions of the same page, it would be better to tweak your stylesheets so that the correct version would be shown. For example, if the visitor is using an iPhone, he or she will get the mobile version of your page, but if the same user is accessing your site on a desktop computer, then it is the regular version he or she sees.
Duane Forrester at Bing simplifies everything: One URL for the same content item. This means that you should not have mobile.domain.com/page1.html, and then domain.com/page1.html. Instead, be sure to have your pages detect the client’s browser so that the page is optimized to display perfectly, no matter what device is used.
2. Return to single word keywords. For a long time, we have been told that long tail is good. The longer your keyword is, the better it is for your conversion and the easier it would be to rank on that keyword. On mobile, however, search queries are short, with more than half of search queries having only one or two words. Only 19% have three words. This is intuitive because most people really do not like tapping on a small smartphone keyboard.
To get keyword suggestions for your mobile sites, you can use the Google Adwords Tool.
Click on Advance Options and Filter and then click on the dropdown box next to Show Ideas and Statistics for.
3. Use Switchboard tags. If you have an old mobile site that uses a mobile URL, then you should definitely use a new set of tags that were released to address this mobile URL. Switchboard tags make it simple for you to ensure that both your mobile sites are properly indexed and have the appropriate link equity, while also displaying properly.
4. Never use robots.txt to block search spiders from crawling your mobile site. With the emphasis on responsive designs, there is no reason why you should block mobile sites using robots.txt.
By blocking search spiders from crawling over your mobile site, you are preventing it from indexing your mobile pages that could possibly show up in some mobile and desktop searches. Google itself has already said that you should make use of the robots.txt and enable it to allow both Googlebot Mobile and Googlebot crawler to go through it.
5. Always focus on user experience. With Web sites, Google has been telling Webmasters that should focus on getting quality content on their sites. That focus on content was further emphasized with the Panda and Penguin updates that penalized sites that tried to cheat Google for a higher ranking. That same emphasis is now being given user experience for mobile sites. Google’s Matt Cutts had been repeating this over and again: do not forget about the user experience for mobile sites. What this means is that your page should display perfectly on a mobile device. Visitors should not have to scroll across your site too much. Text input should be kept at minimum.
Navigation should be easy to follow and intuitive. Load times should be fast and file sizes should be small. In effect, Google is saying that before you do anything else to rank higher on their mobile search engine, you should do some housekeeping for your site to make sure that it is intuitive to use, read and view.
- License: Image author owned
- License: Royalty Free or iStock source: http://forum4editors.com/wp-content/uploads/2008/12/google-android_1.jpg
Garry Grant, CEO of Search Engine Optimization Inc., a premier Internet Marketing Agency, is one of the leading experts in the field. At SEO Inc., Garry is responsible for setting the strategic direction, developing proprietary technologies, and setting corporate sales and marketing goals. You can follow him on LinkedIn at http://www.linkedin.com/in/garrygrant.