SEO is an incredibly important tool for marketing, as it is the means of getting people clicking to your website. People- potential customers- are constantly conducting searches online, and SEO is an invaluable means of directing the queries and keyword searches to YOUR site. When a consumer is actively searching, they are in an active state, and more likely to complete a transaction. SEO is beneficial as it provides targeted leads- customers who have intent- for your business. While SEO does indeed assist your site in becoming search engine friendly by ironing out the specific technical details, it also assists in utilizing your valuable advertising dollars to the max. While you may create an amazing and informative website, this alone is not enough to ensure that people actually see it. Unless it is promoted and marketed to the masses, it will remain off of the search engine radar- exactly what you do not want.
Businesses require a great deal of marketing and promotion so consumers are aware of your services. What SEO does is highlight the content of the site using targeted words so when customers type key phrases in a search engine, your website is listed among the top. This creates an awareness of who you are, and creates a better flow of traffic to your address. This is an integral aspect of business growth as customers cannot click to a website they don’t know exists and are not aware of.
How can SEO help me?
It is less expensive than other forms of online marketing! Other forms of online marketing such as banner adverts, Google AdWords, and promoted tweets cost a significant amount of change. You can save on your marketing budget and reap the benefits of SEO.
There is less competition for local businesses. For example, if you are an organic bakery in small town, Ontario, you don’t have to compete for Google rankings with the big boy bakeries in Toronto. SEO enables your local customers to find you easier with the help of a few useful keywords, leading to better search engine ranking, more traffic, and inevitably, more sales.
Utilizing SEO provides a means for you to track your leads. It allows you to determine which keywords users are typing in to get to your site, and which are most effective. By knowing this information, you can use it to your advantage to generate even more traffic to your site.
In using online marketing, you create a broader network of potential customers. A range of people who are already interested in your product or service will visit your site, creating brand awareness and more business. It is entirely beneficial as it will boost your revenue and expand your business growth.
Sarah of NeuMarkets is a writer, avid reader, and self-professed loser. She enjoys fashion and animals and a guilty reality TV fix when she isn’t pounding out words on the keyboard. She is a perpetual student and resides in Toronto, Ontario.
The term SEO has become so common these days especially since companies are taking the online approach in promoting their products and services. SEO or Search engine Optimization is a broad term that utilizes different approaches in order to establish a website online. These tools are necessary to improve the page rank or standing in search engine websites. Why is it important to have a high page rank? The answer is simple: because it is good to land on the first page of the search engine results screen as it increases your chances for good web traffic.
For this and other reasons, SEO has become highly in demand but at the same time with the increasing numbers of people claiming to be professional in this field there is always a risk. A common misconception for some is that SEO is all about link building or blog commenting in order to gain back links. This is only one of the many strategies involved in search engine optimization. Valuable content is another factor in SEO that should not be neglected.
Content is one of the main reasons why internet users are doing their research: they want to get valuable information about their topic. Integrating relevant keywords on your content increases the chance of improving your page rank since most search engine scan websites using such keywords. The keywords alone will not stand by themselves as it needs to be a part of a good and informative article that readers would find interesting to read.
Keyword stuffing is a trick that several SEO “experts” are using but with the unpredictability of the trends in updating page ranks, this trick may lead to an unsuccessful output. The real trick is in proper keyword placement within your content. The use of tools such as Google AdWords can help you find relevant words that are related to your website. From here you can formulate ideas for possible content which aims to give readers a valuable piece of information.
While link building through forum posting and blog commenting may increase your ranking, will it be able to convert the site’s visitors into customers? Even if your site is in the first page of the search engines, it does not automatically equate to potential earnings. The content that users can read from your web page may compel them to look more closely as to what your site offers. Potential income could come from interested internet users who found your content relevant and highly informative. This is also another reason content is very important.
And because well-written and thoroughly researched content are the recipes for a good article, some companies hire professional writers to do this job. Integrating SEO strategies in content writing would mean following the guidelines set by search engine websites and being extra careful in promoting articles in different platforms online.
Come up with a title can easily catch the attention of the readers. Continue to increase their curiosity by providing facts and pertinent information. Make your content engaging by asking questions and providing answers to the readers as well. In this manner, SEO is being utilized at the same time you are able to provide internet users with good content.
About the Author:
Mia is a content writer for the Action Web Group, a Nevada-based company that provides affordable web hosting solutions to individuals and businesses.
Search engine optimizing is a complicated and large topic to cover. There are many aspects of this subject. Books could be written on all the ins and outs of making one’s site more search engine friendly. However, there are a few main topics of SEO that are worth knowing. Once you know these five topics, you will get the gist of SEO.
1. Top Search Engines
In order to effectively utilize SEO skills to increase traffic for a site, one must know which site they need to cater to. Google and Yahoo are the top search engines in the country and many other countries as well. Knowing a little about how their process works as well as their own tips and rules will go a long way to ensuring traffic and making your SEO skills work for one’s site.
2. Quality Content
Ensuring that a site has quality content, or at least the content that it basically promises via the SEO techniques used is the only way to remain high on the search rank as well as receiving repeat visitors. One’s site doesn’t have to be a scholarly journal site, but it must be what it says it is. Search engines will even go as far as to ban sites that do not offer the quality content that searchers are looking for.
Keywords are very important and very useful when used correctly. Again, the correct keywords must be used to ensure that the site is what it claims to be. Deceiving the search engine process can result in being removed from searches permanently. Keywords must match the content. Also, keyword stuffing (plugging the keyword in excessively and out of place) can result in removal as well.
Links are very helpful and can result in a higher ranking on a search engine result. Links both to the site and from the site help all those involved by showing the search engine that the site is important. The main thing to remember here though is to make sure the links work correctly at all times. Incorrect links result in unhappy searchers as well as lowered ranking.
Images (like links) can be helpful in drawing in traffic by giving one a higher rating on search engines. However a person cannot just have a picture on its own or it won’t be a valuable SEO technique. It will offer little more than visual appeal to traffic that has already been directed to a site. In order for an image to be helpful, it must have a description or be linked out. The description will then be picked up by the search engine process, which in turn will result in higher rank in searches.
Again, the subject of SEO is very extensive, but these five topics offer a broad overview of the more important things to know about SEO.
It is Christy R. here, and I must say that it has been real exciting for me to contribute to the SEO atmosphere in Dallas.
The term ‘search engine optimisation’, SEO for short, covers a wide range of website practices. The aim of SEO is to allow search engines to easily locate, ‘read’ and rank your website which results in it being easily found by your visitors or customers.
Website owners go to great lengths to produce search engine friendly content through articles and blogs. What they often overlook is one of the simplest aspects of enabling a search engine to find and ‘read’ the content of your website – the structure of the URL.
In this guide, we take a look at the structure of a good URL and how to name things in a search engine friendly way.
The Structure of a Good URL
URL stands for universal resource locator and when websites first came into existence, this was the way in which websites could be found. URLs were written by programmers and initially only used by programmers, resulting in URLs which were long and unreadable to the untrained user. Although websites have evolved a great deal since then, URLs have changed very little with many off-the-shelf web stores still using combinations of letters and numbers in their URLs instead of ‘readable’ phrases.
URLs such of these will not help a website be found by search engines or ranked by them. In order to allow this to happen, a URL needs to be created in a different way. The below URL will be used as an example to explain further:
The way URLs work is that the first section (usually http://) is known as the protocol. The second section (store) is the subdomain. The next section (example) is the domain whilst the .com signals the top level domain. The next section (topics and subtopics) denotes the files or pathway names. The following section (descriptive-product-name) refers to the page whilst the final part (#top) is the named anchor.
SEO Friendly Naming Practices
In order to create a good URL which is SEO friendly, you need to try and incorporate your keywords into the URL. For example a clothing retailer with the keyword summer dress might produce a URL which looks like this:
In this example, the search engines will pick up the word clothing, dresses, summer dress and dress and rank the website accordingly. If the website had used a static URL which was written in the old way, it would have looked more like the following:
A search engine would have had a hard time working out what industry this website was catering for, let alone what the exact keywords were.
When it comes to naming things for the search engines, you not only need to think of what your website is about, but also the words that your customer uses to find things on the internet. Although this might be quite straight forward in some industries such as clothing and dresses, it is more difficult in others. Take a buggy manufacturer for example, their customers may search for buggy, pram or stroller to name just a few.
Whether you use a bespoke or off-the-shelf website, you need to ensure that it has dynamic URLs that allow you to create SEO friendly names and be sure to always follow a consistent approach.
An article by Nathan Griffiths who recommends Distinctly.co/ for your SEO needs.
One of the most common questions that will come up when it comes to SEO is the following – how to write SEO content? Well, anyone who knows anything about SEO will tell you that ranking high in search engine results is all about creating fresh, unique content that attracts the attention of wide audiences. As far as this statement is concerned, there is no arguing about it – content is king. However, the problem seems to be that SEO is a kingdom. Read on to find out some useful tips regarding SEO content.
Keywords as an Important Part of SEO Content
One of the first things that comes to people’s minds at the mention of SEO content are keywords. Truth being said, keywords are one of the crucial parts of good SEO content. However, you should know a lot before you decide to overstuff your content with tons of randomly chosen keywords. You should know which keywords to use, and Google Keyword Tool can help you with this.
Aside from this, you should always keep in mind the natural flow of your content, which means that you should not use all the keywords in one paragraph, but rather keep them apart. This way the content will have good structure as far as keywords are concerned. It is also a good idea to use keyword variations instead of repeating one and the same keyword over and over again. Remember – don’t use too many keywords, as this will most probably ruin all of your SEO efforts.
Linking and SEO Content
It has proven to be a good practice to link your content to various sites. However, you should choose these sites with greatest caution, as it is not all about having a link. What matters is the site you are linking your content to. Now, this site should provide more information about the topic of your choice. If possible, this site should contain fresh ideas that have just seen the light of the day in the cyber world. In other words, this should be a news site, where people will read something that they didn’t know before.
How Should SEO Content Look Like?
There are certain rules that you need to follow in order to make your content appealing to readers. The golden rule is to make your content look simple, yet contain useful, and even humorous information. The only way to achieve this is to break your content into paragraphs – small ones ideally. When faced with a big block of text, readers usually abandon the page. Your text should convince your readers that it is interesting and simple.
Images are another important part of good SEO content. You should try to implement some images into your web content. This will give the readers a chance to take a short break after taking in a certain amount of information.
Lastly, make sure that your spelling and grammar are correct, as this will represent you as a credible writer to your readership.
Nicole is a freelance writer and editor who covers a wide variety of topics ranging from best blogging practices to SEO and social media. This article is written by her for a Sydney SEO company.