Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping or E-commerce is one of the fastest-growing industry in the world.
It’s fairly easy to set up an e-commerce website and sell almost anything from flowers to diamonds on the Internet. Search through the shopping section of Google or Yahoo and you can see the huge variety of products that are available to buy online. …continue reading
Creating a URL structure that describes the content can improve Google ranking of the website. This can be done by organizing the website by creating descriptive categories and filenames for the documents, helping in logical creation of simple and user friendly URLs. URL containing relevant keywords provides users and search engines with more information about the page. …continue reading
The Description Meta Tag gives search engines a summary of what the page is about. The description that you provide is used as snippets for your pages, so make sure that you put the most effective and relevant keywords into the description of your website. …continue reading
The title tag is one of the most important factors in achieving high search engine rankings. Adding a correct title tag can often generate fast and substantial result to your ranking in SERPs. A title tag is used to inform both user and search engines what the particular page is about. Preferably, you should create a unique title for each page of your website.
The <title> tag should be placed within the <head> tag of the HTML document.
<TITLE>this is a title tag</TITLE>
You can use your business name or keywords or important information on your homepage title. Title tag for inner pages should be relevant with the content of page.
Some good practices for title tags
- Choose a title tag which accurately describe the webpage content
- Choose a unique title tag for each page to help search engine know how the page is distinct from the others pages.
- Use the name of your website or brand at the end of every title tag to create brand awareness.
- Don’t stuff unneeded keywords in your title tags
- Use brief, but descriptive titles because Google display only approximately 65 characters of the title and some search engine display more.
- Use the most important keywords at the beginning of your title
- Use a separator like “|” or “-“ between keywords
- Using your title tag as H1 header can be very valuable
- Use relevant keyword phrases
- Choose the title tags keeping in mind the searcher not search engine