You might have every practical online business tip in the world at your fingertips. Unless you adopt the proper mindset you ignore these proven tips and move into haphazard, failing acts on a daily basis. The high failure rate within the online niche indicates most people have a poor mindset when it comes to running their online business.
How you choose to think determines how you choose to feel and how you choose to feel determines how you choose to act. Choosing to think positive, success-creating thoughts creates successful feelings, moving you into successful actions which yield successful results. But choosing successful thoughts on a persistent basis requires you to spend significant time in devout personal development because most people are stricken with a failure consciousness. This means you generally think negative when it comes to growing an online business and this is the reason 97% of people or more fail with their business ventures in the cyber arena.
Spend 60 Minutes on Personal Development Daily
Remember those 97% of people – or more – who fail online? Most spend 0 minutes on personal development. Some spend 5, 10, 15 or 30 minutes meditating, visualizing, or affirming, but then spend the next 14 waking hours worrying, fretting, panicking and believing they will fail online. The 14 hours of worry overrides the 30 minutes of personal development. The individual naturally fails miserably.
Once you begin to spend an hour or more on personal development daily you carry a positive, peaceful, confident and placid nature with you throughout the day. You cease rushing and begin acting from a relaxed place, knowing you are becoming successful. Spending time in personal development helps you to uproot any negative, limiting beliefs. Uprooting these beliefs is a huge factor in becoming an online success because becoming a success is more about releasing negative, confining beliefs than acquiring positive, freeing beliefs.
Take Hourly Breaks
If you start the day by dealing with an irate prospect or client over the phone or your YouTube account was terminated you might just move into an immediately tailspin. Everything you touch seems to turn to crap, you are angry, upset and agitated, and you plow your way through a miserable day. This is how most people spend their day which is why 97% of folks – or more – fail horribly in the online niche.
The few successful folks are smart. They take a break every 60 minutes, walking around, exercising or meditating, so they can see how they truly feel. This is why successful people usually have a bad few minutes each day, if they suffer at all, instead of having a horrible day. They change their vibe after a few minutes or hour, feel better, and they have a sensational day despite the bump in the road faced upon waking.
Take a break every 60 minutes. Walk around, meditate, visualize or affirm to feel better about yourself. Observe your feelings. Identify any grudges you might be holding in relation to any person who may have acted aggressively toward you. Forgive them, release them and move forward to have a fun, prospering day.
Pick a field that makes you sing. You can choose an online business for monetary purposes but you will never be truly happy. If however you select a job you feel passionate about you enjoy your business dealings and the ironic part of the situation is that money flows in with greater ease.
Spend time researching your venture. This is a business, not a hobby, so treat the online venture as such.
Kelli Cooper is a freelance writer who covers all things online business; if you are researching online opportunities, she recommends you check out AvivaDirectory.
Website design is a means of pleasure and profit for Web professionals. They enjoy transforming client’s ideas into attractive, functional, user friendly websites. These websites reinforce brand identity for businesses, in so much that they are often referred to as “a web presence”. Web professionals invest countless hours on their designs. Some are extremely careful about coding, ensuring that it meets W3C standards and yet renders beautifully in the major browsers.
A professional who devotes a substantial amount time and energy into his or her craft will, more than likely, take issue with those who seem to undermine their efforts. In the eyes of many Web professionals, this is what search engine optimizers (SEOs) have done. Below are some specific reasons why Web professionals dislike SEOs.
SEOs Think Search Engine Optimization is the Prime Objective
SEOs tend to think search engine optimization is the prime objective of every web design project. This is not necessarily the case. Nonetheless, because this is their mindset, they place the designer’s objectives secondary to theirs. This is a cause of conflict between the SEO and the designer. Website rankings are important. However, they are not more important than incorporating brand identity and ensuring a quality user experience. SEOs must begin to understand the big picture and find a way to work with the designer to accomplish these goals and implement SEO, as well.
SEOs Do Not Understand the Gravity of their Recommendations
When making recommendations, it is important to understand what is entailed in implementing them. Most SEOs have minimal experience in coding and programming. Therefore, they do not understand how much work is required to implement their SEO strategies. Sometimes, these recommendations are made after a website has been built. In such cases, it is not uncommon for SEO recommendations to require a complete overhaul of an existing website. These suggestions will not be welcomed by most Web designers.
SEO’s Have No Real Justification for their Recommendations
This is probably one of the most prevalent reasons for Web professionals’ dislike of SEOs. SEOs tend to make recommendations without legitimate justification. This would not be a problem if their suggestions required a minimal amount of work. Oftentimes, however, as stated above, incorporating SEO strategies can require anywhere from several hours of work to a complete website rebuild.
SEOs typically use Google as justification for their suggestions. As we all know, most business owners want their websites to have top ranking with Google, which is still the undisputed champion of search engines. Consequently, some SEOs claim that their suggestions are driven by the goal of obtaining top Google rankings, based on Google’s changing algorithm. There’s just one problem with this theory. If the algorithm is changing, the massive website modifications being suggested may be in vain. Furthermore, if the algorithm “is changing,” neither SEOs nor web designers know definitively what the change is. Modifying websites to satisfy objectives based on the mysterious “Google algorithm” can be an unending cycle with little or no tangible benefit being realized.
If SEOs would be candid, the mistrust and dislike Web professionals have for them would decrease. SEOs perform important and necessary jobs, such as:
- giving content ideas
- fixing canonical URL issues
- setting up local business listings
- defining website traffic goals
- installing analytics
- identifying traffic opportunities
- correcting technical issues
Web designers perform important and necessary jobs, also, such as:
- developing the layout and overall look of a website
- creating graphic and media essentials
- incorporating appropriate color and typography in the design
- promoting a company’s business, branding, and logo
- ensuring a quality user experience (user friendliness, interactivity)
If SEOs were more respectful of the Web professionals’ objectives (objectives requested of them by their clients), they could work together to meet the goals of both the designer and the SEO, rather than working in what seems to be a competitive mode.
SEO Advice is Invalid
As with any profession, the SEO field contains people who do not keep abreast of changes in the industry. These people bring much more harm than good to the field of SEO. They continue to suggest outdated tactics, such as keyword stuffing, footer links, keyword heavy meta tags, and comment spamming. If a Web professional builds a website around poor SEO strategies, he or she may cause a negative impact on their client’s search engine rankings, conversions, and ultimately, profit potential.
The solution is this: Web designers and SEOs should conduct themselves in a manner that displays undeniable professionalism and trustworthiness. As workers in a technological field, they must:
- Stay abreast of the constantly emerging changes in the industry.
- Weigh the advantages of implementing SEO and design strategies.
- Consider the design and SEO needs of the client at all times.
- Work together to realize client objectives.
- Communicate openly, honestly, promptly, and consistently.
- Respect one another and the client.
Written by Margaret Olsen. She is an employee in a startup company that offers different SEO services. She often spends time at the office, learning new materials and trends about SEO.
Search engine optimization is undoubtedly one of the most fast-changing industries which doesn’t seem to slow down. Techniques that you used effectively for your website promotion a year ago may turn to be worthless today. Thus, it is crucial to stay abreast of the freshest changes in this sphere. In this article I explore the most effective SEO tips to ensure that your website optimization strategy 2013 is properly updated.
1. Post unique content.
Unique content is half the battle. By generating interesting, actual, unique, and relevant posts you will not only increase the number of your customers, but make your website more attractive to search engines.
2. Diversify your link building tactics.
Avoid using spamming methods to create backlinks, prefer more natural means, such as:
- forum posts;
- guest posts;
- blog comments etc.
3. Diversify your anchor text.
Using the same anchor over and over again is a recipe for disaster: search engine can flag your website as spam. To diversify your anchor text use descriptive text, different keywords, etc. both for internal and external links.
4. Update Your Social Media Campaign.
Social networks are a perfect way to spread the word about your idea/product/service: they not only bring your brand closer to customers, but help gaining social cues (shares, likes, etc.) which are also very important in improving your ranking.
5. Put Your Users First.
We all know that website statistics (an average time spent by a user on your website, bounce rate, etc.) is also important for ranking. But you can’t improve it without improving your customer experience. To make your users return to your pages, stay there longer, and share your posts you should ensure that your website is easy to navigate, that its posts are interesting and actual, and that the readers can easily share these posts via maximum networks.
6. Optimize Your Website for Local Search Results.
The number of local search results in SERP is increasing, and you shouldn’t ignore this. Bear in mind that optimizing your webpage for local SEO differs from standard optimization. It includes improving your Google Places pages, getting positive reviews from reputable sources, improving description pages and the overall appeal of your website.
7. Develop Mobile Version of Your Website.
Mobile browsing is expected to surpass traditional search by 2014. Thus, those website owners who don’t have mobile versions of their sites are risking to lose a great deal of traffic to their pages.
8. Create Video Content.
When there is a choice between reading an article and watching a video, most users prefer the latter, especially when it comes to various tutorials and lessons. Video content is beneficial for many reasons: it brings a lot of traffic (if it has a lot of views and comments); it helps you understand your audience (through the video statistics: geography, age, sex, etc.).
9. Authorship Markup.
If you want to attract more attention in SERP, don’t hesitate to add authorship markup to your posts (a photograph plus brief bio). Users tend to read articles that have authors’ comments and photographs. When creating the markup don’t forget to include contacts (FB, Twitter, G+, etc.).
10. Don’t Ignore Other Search Engines.
Surely, Google is the most powerful search engine today. But we shouldn’t forget about other engines, like Bing or Yahoo. These also have their own search algorithms, and you can optimize your posts for Yahoo and Bing as well.
Search engine optimization is a science that requires diligence, patience, quick reaction and adaptability. It’s important to realize that there are no ready-made solutions in this industry, and that it can take time to build a truly effective SEO strategy for your particular case. I have been working in this sphere for a long time, and I must admit that the most effective SEO technique for me has been always the diversity of approaches and methods, and what is more important – focusing on the quality of your product. By improving your product you will increase the number of your customers which in their turn will improve your ranking.
- License: Image author owned
Victor Moore is an experienced webmaster, the founder of the EasyStepstoCreateaWebsite.com. He enjoys discovering new things related to sitebuilding, SEO techniques, and improving website usability. He runs his personal blog to help others make their first websites. If you have any questions related to this article, or you would like to share your experience or suggestions on related topics, don’t hesitate to contact Victor through Facebook, Twitter, and Google+.
There are one million and one ways to get free targeted traffic. I’m just going to touch the basics here. There are so many free manuals about getting traffic, that it would be a waste of time to spend too much effort on this subject.
If you join forums that have to do with the subject of your product, you can drive traffic to your squeeze page. For instance, if your squeeze page is offering a free Internet Marketing report, join a few Internet Marketing forums and start making helpful posts.
Eventually, you’ll be able to add a link to your squeeze page in your forum signature. If your posts are helpful and you are an honest member of the forum, people might see your signature link and visit your squeeze page. The best part about this is that they are completely targeted, because they come from a forum that is related to your product.
Finding relevant blogs and commenting on the blog posts is another great way to drive free traffic. All you need to do is jump onto Google and search for your topic plus the word “blog”. Google will basically automatically return the most popular and powerful blogs.
Go through and read a few of the posts and leave a few useful comments that add to the conversation. When you write a comment, most blogs will allow you to give your name and a link to your website – make sure that you enter your squeeze page as your website URL. So, when your comment shows up, your name will be a link to your squeeze page.
If your comment is helpful or thought provoking, people might click on it and visit your squeeze page. Once again, since they’re coming from a blog related to the topic of your squeeze page, they are highly targeted.
This is a method where you write short informational articles of about 500 words on the topic of your squeeze page. You will then submit them to article directories around the Internet.
These article directories will allow you to leave a link back to your website at the bottom of your article. When people read these articles, if they find the information helpful or interesting, they might click the link at the bottom. As long as you point the link back to your squeeze page, this traffic will be highly targeted and free. Article marketing isn’t quite as effective as it used to be a few years ago, but it still works – just make sure you submit to the most popular directories such as Ezinearticles.
A safe list is a collection of email addresses of people that have agreed to receive marketing email messages from other members. In turn, they are allowed to mail other members on the list as well.
A safe list can be very useful because you don’t have to spend time building up a targeted list of e-mail addresses. You can just join a safe list and send out your advertising message. The best part is that it won’t be considered SPAM because people have agreed to receive these messages.
However, the effectiveness of safe lists can certainly be argued. Members of safe list services receive thousands of e-mail messages, so it’s hard to say how many they actually take a good hard look at.
Jake is a technology blogger passionate about SEO and IM Technologies. He occassionally contributes informative resource to Assisted Reputation, a SEO Services Company in London
We’ve heard the phrase a million times- that content is king. But do you know why? Content you create and publish on your website can also be very helpful for SEO purposes. Anything that goes on your site text/copy, videos, and images, even podcasts and news, are all parts of your content. All of these things are what gives your site and your brand substance. It’s what the readers come to see and interact with. They don’t come for a sales pitch. They come for the content.
This is why SEO needs high quality content. The better your content, the more people will enjoy it and the more people enjoy it:
- The more they share it
- The more they comment
- The more they interact with it
- The more they advertise for you
When you give people something of value, they trust you and respect you. This increases word of mouth advertising of your brand as well. And what does any of this have to do with SEO? Well, when people are sharing, commenting and interacting with your content, Google gives it more value. Click here to learn more about SEO services and how to improve your website in search today.
It just makes sense that if a lot of people are taking the time to read it and engage with it, your content is worthwhile. When you have worthwhile content, you can guarantee that your search rankings will improve. All purchased SEO in the world cannot completely make up for excellent content. When you have both, you have the package deal. You have what people want and you will be rewarded for that with traffic and hopefully, conversions as well.
Google Webmaster Guidelines provides more information about content quality but some things to keep in mind are that you are giving something unique or presenting a new way to do something, solving a problem or entertaining with your content.
Take time to create content that has true value to the visitor. Don’t just post for the sake of posting and forget about those $2 blog posts you can buy from some content mill or article directory. They’re not going to help you get the quality you need. It’s a waste of time and money. Instead, you need to think like a publisher and improve the quality of your content. It’s never too late to start.
Make sure you take the time to invest in quality content. Your search rankings will prove it’s worth it. Do you have questions about how content helps your SEO?
Karen Brown is an SEO educator who enjoys sharing her tips and lessons via blogs and articles so others can learn to improve their SEO as well.