World Wide Web is the most effective method available for global communication today or you can also say that cyberspace is in fact the new business frontier nowadays. Therefore it’s essential for you to have a web presence in order to stay competitive in spite of size of your business. Both locally and globally lots of people are searching web for new products or services so if you are not having the web presence then you are missing out an international customer base.
But most of the people will agree with me that having a professional website is not enough because it really doesn’t matter how magnificent your site looks or how technologically advanced you make it. You need visitors to your website before you are going to make a single penny from it. So having a website is half battle won but now the most important question arises! How to get visitors or potential customers. There are innumerable ways by which you can drive a huge traffic to your website. Let’s talk about some of them.
First of all let see from where these traffic comes from. Answer is “Search Engines”, because search engines account for roughly 80-90% of all of the visitors to most of the websites. This is really huge! Is’ it? So it’s very important that your site has been designed as per search engine standards otherwise you will never going to beat other websites alike to the subject of your website. The most successful method for this is Search Engine Optimization also known as SEO.
SEO is a process of optimizing your website in such a manner that it comes out in top results of SERPs* via “natural” (“organic” or “algorithmic”) search results, when a searcher is looking out for a topic relevant to your website or business. Generally, the earlier a website is found in top SERPs more the chance of getting more visitors increases. SEO for a website mainly involves editing its content, adding meta tags and validating HTML coding to increase its significance to specific keywords and getting easy for search engine spiders to index it. You can go for SEO by yourself or can hire a Professional SEO Company to do it for you. If you decide to do it by yourself then here is link where you can find some basic useful SEO tips.
- SEO TIPS
Other method involves is Search Engine Marketing also known as SEM. It is a process of promoting the website by increasing their visibility in SERPs through the use of paid placement, contextual advertising, and paid inclusion. But sometimes it’s a very costly affair. Social Media Optimization, Email Marketing, Affiliate Programs, Banner Ads and Blogging are also some other effective methods to increase traffic on your website.
So now you decide what your choice is because after all it’s all about getting more traffic to your website.
SERPs = Search Engine Result Pages