When you own a small business, it is crucial that you select a marketing channel that will provide you with the best results for your business. This is why more and more small businesses are turning to Social Media Marketing to help and increase the reach of their band, increase their overall sales and help to expand their entire network.
If you want to know the way that social media can help and promote your business now, use the information here.
Utilize Social Media Marketing Efforts
Prior to social media making its way into mainstream marketing, the relationships that businesses had with customers, were essentially this: listen to what is being said; help to solve the problems and then make the sale. However, with social selling now a hot trend, it provides businesses with the unique ability to contact their customers when they are actually researching a product or service, and perhaps influence the choice they make.
Twitter May Improve Your Customer Relationships
Did you know that 72 percent of people who interact with a business on Twitter are much more likely to make a purchase than those not on the site. The fact is, there is no realistic reason for your business not to be on twitter. It can help you build quality relationships with your customers and help you connect with the various communities and businesses that you are interested in.
It Increases Your Reach
When you utilize advertising on Twitter and Facebook, you will be able to also create more targeted ads and sponsored messaging that will get results. With social media marketing, business owners will have the ability to reach customers all over the world that are looking for the specific item or service you are offering.
When it comes to social media marketing, the most crucial element you can address is establishing your presence. With LinkedIn you can establish the professional image that you want quickly and easily. LinkedIn also offers a number of other beneficial features that you will find can help your business expand and grow.
When it comes to Social Media marketing, you may need to do some research on your own and then utilize the services of a professional to ensure that your efforts are targeted to what your customer want. If you fail to do this and implement the tips listed here, you may find that social media is not providing the results that you want. More information and assistance can be found by visiting blue hat marketing.
There’s a reason why social media is the first thing that the marketing experts are recommending for your website and blog promotion; and you’re probably aware of it, you just don’t know where to start and how it should be done. You’re not alone: thousands of small businesses are struggling with the same problem, and this article will help you connect a few main dots so that you can better understand how social media websites work and how you can utilize them for growing your business.
Content, the online king
Although it may seem that using Facebook (and other social media) for business purposes is a lot like using it for personal purposes, you have to be aware that there are some things that you should do differently, and regularly posting content is one of them. Your fans – your potential customers – will remember you if they see your posts consistently, if the things you’re posting are interesting, useful and engaging, so creating your content strategy is an important part of social media marketing. If you don’t have one, if you’re posting things as you go, you’ll soon run out of the things to share, and your fans will quickly see that you’re doing it randomly. And they don’t want to see that: even though they will accept your brand as a trusted friend if they see it more often, you don’t want to be annoying and showing up too much; and you should be careful about the content you’re posting – it has to entice the engagement and the emotions of your fans, so you should share content other that yours, interesting and useful stuff that you come across – but stay within your niche, unless you want to confuse your fans.
Self-promotion is a big no-no!
The marketing role of social media is in getting people to like you and your brand; that’s why your content (and that includes statuses, re-tweets and any other big or small piece of thought that your fans can see is coming from you) and your posting strategy should paint a picture that your brand is fan-friendly, and why you should be aware of that role all the time. That means that you should have a dose of personal approach, but you have to know where to draw the line and not to go in too much of a self-promotion. People who are your fans already know, or suppose, that your company is great – they don’t need you to constantly remind them of that. Instead, show them that your company is awesome by providing excellent customer support, or some educational or fun content that isn’t directly related to the product or services you’re selling.
Social media is only a channel
One of the common mistakes that people make is to start using social media instead of their website, for directly promoting and selling their products or services, and that’s why you will hear from most of them the social media isn’t worth the effort. You have to understand that your main possession and your primary tool in online marketing is your website, and social media is there only as a means to get people acquainted with your brand, and to direct them to your website when they intend to buy something. Use social media to reach more people and to make them think of you as their friend, to entertain them and to help them solve some issues within your realm of interest; social media is a marketing tool, and you should treat it like that.
Social media is definitely something that every business, big or small, should incorporate into their marketing, but it can’t be done sporadically and without a plan if you want it to bring results; you have to know what it is best used for, and act accordingly – the best way to use social media is to post quality content and be there for your fans, knowing that your role is to educate and entertain them, and not to sell to them; this approach will make you their best friend, and the next time they need to buy something that you’re selling, they’ll think of you and not of your competitor.
Working as an SEO expert and content contributor for Moldbusters company, Ben succeeded not just to rank them for their desired keywords in search engines, but also helped them to build their brand moslty trough social media.
We have all heard or read about the detrimental effects of social media in the workplace. Perhaps we have even been involved in a social media related dispute or fracas ourselves at some point. The press has been full of hard-luck stories concerning dismissed employees or disgruntled business owners ever since the whole thing took off, but what about the positive aspects of social media? And what benefits does it hold for the smaller business?
So Why Should I Do This Again?
Firstly because it is easy to set up an account and takes next to no time at all; what do you have to lose? Secondly it will make you look contemporary, progressive and forward thinking in the eyes of your audience – including rival companies. Thirdly it will give your customers the chance to post glowing references and testimonials about you and your services in an organic way that doesn’t look staged. Finally, it is free advertising and free marketing. You can easily update your social media page with new products and services, new strategies and new offers and promotions, and you can massively increase brand awareness. You could also consider setting your employees up with social media accounts and giving them 20 minutes every morning to post the most exciting piece of news related to your business. Just make sure you offer a clearly defined set of rules and boundaries; a bad or negative post could be detrimental to your business – so make sure they are aware of what is at stake.
Social media for businesses is nothing new. It all began with Sixdegrees.com – reputed to be the first official social media website (set up in 1997). Based on the six degrees of separation concept it was designed for businesses to promote and market their business, and to widen their contacts.
So Which Ones Should I Use?
In theory you could use any or all of them, but it really depends on what your business is – so put some research into what is most suitable to you. Facebook might be seen by some as more ‘casual’ – the delinquent younger brother if you will to the more upstanding and respectable Twitter. There is perhaps some truth in this; there is arguably something more ‘corporate’ about Twitter, and even Alan Sugar and Barack Obama are confirmed fanatics! It is certainly an effective way to establish valuable links with other smaller companies and business owners. Furthermore despite the occasional spirited debate the word limit and general protocol that exists on Twitter makes for a more congenial and ephemeral experience. People quickly move on with Twitter; it is a social media site which reflects our modern, fast-paced lives. But Facebook should not be ruled out for its ability to showcase a wide range of media. It is also incredibly accessible and with 400million + users there is certainly an audience to be had.
Alternatively if you rely on images to promote your business then Pinterest could be an excellent option. It is well designed, simple to use and could be used to launch an excellent image-led campaign. Catering businesses, fashion-related businesses, photography…these are the kinds of businesses that would benefit from Pinterest. Alternatively LinkedIn is specifically (though not exclusively) designed for the more corporate end of business and offers the world’s largest and most comprehensive professional network.
Some companies throw a blanket over the whole thing by drawing up a strict ‘no social-media’ manifesto. Others just haven’t cottoned on to the potential; this is advertising…marketing…and much more – and it is absolutely free! Larger companies who avoid it are probably not going to lose sleep any time soon over a missed opportunity, but smaller companies should start to get wise to the opportunity that is available to them.
Business Perfection is dedicated to helping businesses achieve their individual goals and understands the value of social media for companies of all sizes and natures.
The advertisement revenues of the top social networking company Facebook, is more than the combined revenues of four of the largest software companies in the world. This reflects not only on the capabilities of the individuals driving these organizations, but also the potential that the niche possesses. Facebook utilized an unconventional medium, for generating revenues, by putting in a simple business model into play, and then moved on to manipulating it, to maximize profits. The power of the internet cannot be underestimated, because if one does, he is surely going to miss out on the foundation of the companies of the future. The internet world, will sooner or later, propel its corporate counterpart to new levels, because of the tremendous ease with which it allows communication. The signs have already started to show, with the exemplary success of the internet marketing field, which has gained fantastic popularity in the recent past. One of the prime exponents of the online marketing segment is the social media marketing fragment, which has lately emerged as the most effective marketing tool, because of its popularity with the youth.
Social media networking implies that the company maintains a noticeable presence on all social media rosters, so as to link the users directly with the operations of the company. The results that it generates are much superior to anything that the marketing world currently offers, as the turnaround is almost instant. The links and videos posted, translate into hits for the organizations websites, almost immediately after their deployment. The social media derives a correlation between the orientation of the organization and the interests of the user, which gives the individual a substantial reason to explore the offerings. The growing limitations of physical marketing have propelled the internet marketing field to new heights, as companies look to cut costs and yet generate better turnarounds. The cost factor is a crucial aspect of the marketing services provided by online companies, as top of the line services, with the involvement of innovation and practicality, are rendered at extremely low prices. The pricing puts the concept well ahead of any sort of competition that existed, making it a future proof marketing option.
One primary advantage, that makes social media networking such a strong field, is the penetration level that it achieves for the advertiser. The media, because of its popularity with the people of the world, particularly the youth, is able to penetrate deep into the targeted consumer segment, thus providing the organizations a much better chance of enhancing sales and augmenting its profits. The simplicity of the architecture is also an important feature of the segment, as it does not take much to understand and effectively utilize the social media marketing services, for the purpose of marketing. Pioneers like Mark Zuckerberg have displayed the powers of the social networking time and again, and have amassed a staggering magnitude of wealth, by understanding the demands and the requirements of the users and fulfilling them in the most convenient and innovative way possible.
Claudia Martinez is an expert content writer who writes for several blogs and websites including social media marketing blogs.
Social media trends change more than Kim Kardashian’s shoes. The landscape of social media for businesses is a lot like the wild west. It’s an industry in its booming infancy, but the “laws of the land” are yet to be defined. This leaves businesses racing to leverage every possible, profitable nook and cranny they can find online. Thirty eight percent of CEOs dog ear social media as a high priority in their market spend, according to TheSocialSkinny.com. This number doesn’t seem to be going down any time soon. With so many businesses in a frenzy toward the top of the social media game, how do you make your business stand out? There isn’t a magic equation that can ignite your profits like a wildfire. Social media success is more like a cultivated, tilled field than a viral windfall. It is an art just as much as it is a science. When you hit the ground running with your social media campaign, what will your “crops” look like?
Digital Media Jumps Intâ€‹o Real World
Social-media expert Lilach Bullock reminds us that social media is not a strategy, it’s a channel in which to unveil your strategy. Engaging your target audience via event and discount promotions is an effective jumping point for social media strategy. First, generate their interest by teasing them with real-life rewards for attending your event. Then, be ready to follow through with a smile and a business card, which you can print for less than you’d think (they come in handy at every business event, and can further promote your social media).
When your target audience has gotten to know you, your product and what you stand for, clever social media outreach will have a stronger, sharable impact.
Keep Your Message, Play with Your Tone
A study by Nielson research reveals that consumers’ trust in advertising is nearly extinct. Your audience is more impenetrable than ever before, no matter how clever your slogan might be. The survey also revealed that 90 percent of consumers trust brand recommendations from friends or family, which leaves only 10 percent affected by online advertising.
For your social media plan, this means that your outreach needs to reflect more than cleverness. Social media outreach should be careful, slow reflection of who you are. Build trust by taking advantage of the art of conversation. You can even enlist your audience in your decision making process by asking them what they think of your brand, or even ask for suggestions.
If your business doesn’t already have a blog, create one immediately. Content marketing is the wave of the future. Blog articles are a perfect venue for you to show off your content. Studies in user behavior have shown that customers will search for insight into an industry before they will make any buying or loyalty decisions. The number of sources users reference before buying continues to rise, and every piece of content you put out there increases your chance of being one of those sources.