Social media is an important influence in today’s world. From business marketing to personal communication social media is vital. Whether it’s Facebook, Twitter, Pinterest or LinkedIn, most people are part of some sort of social media community. And if you want to improve your social media experience for 2013, then we’ve got some tips that you should read…
- Get Organised (and integrate)
With so many different social media sites, it can be hard to keep up, and difficult to keep track of what’s happening and where. Fortunately, there are several apps, both desktop and mobile, that will allow you to integrate all your social media sites into one dashboard. Apps like Tweetdeck, Hootsuite and Bottlenose, all allow you to get everything you need on one stream, so that you save time and keep on top of everything all in the same place. Definitely a must for the social media maven.
- Time Post
Some posts are time sensitive, others on the other hand are not. Particularly if you’re in business when you post something to social media can be as important as what you post. And even for personal users, you don’t want to slam everyone’s newsfeeds with eight posts an hour. Consider using a service like Buffer, which will let you determine when your posts are released to different sites, even if you’re not sitting at your computer at the time. Buffer comes in desktop and mobile versions, letting you time your social media releases to the second.
- It’s All About the Profile…
An awful lot of social media is about the profile. If you’re in business your profile will determine who decides to contact you, and if it’s personal your profile can mean the difference between being spammed or not. Your profile is your first impression on any social media site, and whilst that might not be such a big deal on Facebook, on sites like LinkedIn it very much is. Make sure that your profile is up to date, and that it represents you as you want to be represented. And if you’re not sure, you can always hire a profile writer to make sure that you’re really getting your point across.
It can be easy to forget that social media, despite the word social in its title, is about more than one person. If you’re looking to build a successful following in whichever site you use, the key to popularity is interaction. Social media isn’t just about posting your status or profile or interest, it’s about recognising and responding to others. The more interactions you have, the more contacts you make, the more successful your social media experience is going to be. This means that not only do you need to post your own stuff, but you have to make the effort and go out there and respond to others’ comments and posts, to acknowledge ideas that have come from other sources, and to link yourself to as many people, powerful or not, as possible.
The final important thing about a good social media experience is that you give value. Sure, chipping in on a popular subject sometimes is fine, but if you want to be recognised, you need to be different. Offer new information, new opinions, new memes, but it needs to be new. Stating the same old, same old might lose you a few bored friends on Facebook, but it could also lose you some valuable customers on Twitter or a potential employer on LinkedIn…
Are You Doing it Right?
Social media is undoubtedly powerful, and has a huge influence in today’s world. If you’re going to do it, do it right.
- License: Creative Commons image source
About the Guest Blogger – Author Uttoran Sen is a full time blogger and social media expert. He writes for Shopify’s ecommerce blog. Catch him on Twitter or Facebook.
You’ll find countless articles discussing Social Media on the web these days, all with different preferences and different strategies. The problem with many of these articles is that they are too generic. Pinterest for example, is a completely different “animal” than Twitter. Twitter is a completely different animal than Facebook etc. You get the point.
So rather than this being yet another generic social media tips article, I wanted to break-down for you 3 crucial social media tips pertaining to two social networks that quite honestly are very similar in nature and functionality. Google Plus and Facebook.
1. Publish to Google Plus First!
Google Plus is directly tied into Google’s search intelligence which means, if you are going to post the same update in Google Plus as you are in Facebook you’ll want to make sure you post in Google Plus first. Why? Think duplicate content, that’s why. From SEO perspective, you want to make Google Plus the original publisher of that content and let Facebook be secondary.
2. Put More Of Your Time and Focus on Facebook
From a Social and Branding perspective it’s a no brainer which social network is better to put your time, money and focus in. Facebook. And it’s not even close. There’s more users on Facebook, more engagement, and more opportunity. Period.
3. Google Plus Is Your SEO Strategy
What Facebook lacks Google Plus excels in. What makes Google Plus so special is its direct correlation to SEO. The better the engagement in Google Plus, the better you’ll do in the Google SERPs. So while Facebook is better for Social Media and Branding, your efforts in Google Plus will be what helps you get that organic search traffic you are after!
Hopefully this helps clarify for you what your different strategies should be between these two social networks. So many marketers are missing out because they neglect Google Plus altogether and put all of their eggs in the “Zuckerberg” basket. Not smart, especially considering Google’s history and their proven track record for forcing their way into big markets.
And one last tip; don’t let the inactivity of Google Plus users detour you from focusing on it. Facebook users are so ACTIVE it can become addicting, causing you to become demotivated by the lack of engagement on Google Plus. Just remember what your strategy is and stick with it. The overall business metrics will support your efforts. Good luck!
Nicole is a writer for White Chalk Road. Find out how search engines work?
Does marketing on social media actually work?
You probably hear constant discussion about the need to be actively marketing on social media networks. But it’s sometimes hard to know whether social media marketing is a good use of your time. It can be time intensive and hard to measure the direct impact on your business. Yet social media definitely needs to play a part in the modern media mix. What’s the right balance, and how do you know when you’re being effective?
1. Are you reaching potential customers?
Who are you trying to influence with your marketing efforts? Mostly likely you’re trying to reach potential customers, either directly or through the press or other influencers. Are your social media efforts connecting you to these people? For most products, your audience isn’t “everyone.” Therefore, the sheer size of networks such as Facebook and Twitter may not be justification enough to spend your time there.Instead, get very clear on who you’re trying to reach.Are your target customers moms, young male video gamers between 15 and 30, or recent retirees living overseas?The more detailed your customer avatar, the better chance you have of predicting their behavior and actually reaching them online.
2. Determine where your customers spend time.Once you’ve established a clear avatar, spend some time understanding where they spend time online. If they are very active users of Facebook or Twitter, learn more about how they interact. Do they join groups? Do they click on ads? Are they big followers of brands they love? Do they consume content that’s related to their interests, but shy away from sales pitches?
It’s also important to think about the role of the niche network. It’s been said that all media is social now, and one of the big trends that social networking is experiencing is fragmentation. Tribes of people are aligning around specific interests in niche networks like Foodie, Pinterest, and MightyBell. Figuring out what the most natural place for you to discuss your products and services will help you be much more effective.
3. Include a call to action. In order to know if your marketing is effective, there are two things you can measure. The first is that indirect mounting sensation that your brand equity is growing and your customers are engaging in a meaningful way with your business on social media platforms. While this can be a difficult metric to track, there are a couple useful tools out there for tracking brand sentiment and engagement online. If your business is on Facebook, they provide a useful Insights feature that tracks your brand’s reach, new likes, and how people are talking about your page. You can also utilize social sentiment tools such as SocialMention to track mentions across blogs, social networks, and forums.
The second thing, which can be measured more directly, is whether people are responding to your calls to action. Maybe you are asking people in your network to sign up for your newsletter, watch your new video, or download your e-book. Are they actually doing it? Include a call to action in your posts, then test which ones are getting the most clicks and generating the most sign-ups. Always track your conversion rates, as this can help you very quickly measure your success and pivot when activities aren’t yielding the right results.
4. Engagement versus paid advertising
The brands who get the most traction out of their social media presence are ones that frequently engage with their customers online, rather than simply pay for more likes and clicks. For example, GM made the news earlier this year because they pulled$10 million of Facebook advertising just before the IPO, claiming that the ads had little impact on sales. Yet at the same time, they touted the importance of their brand pages and customer engagement on the platform.
The bottom line is that a typical Facebook user may see a sexy car in an ad on their sidebar and like the page, but that doesn’t mean they are going to go out and purchase it. Brands like GM get more mileage from using their Timeline page to educate customers about their products and develop brand loyalty, rather than targeting random users who are unlikely to purchase because they saw an ad on Facebook.
While marketing on social media can be a labor intensive endeavor, if done correctly the payoffs can be significant for your business. Having a digital presence for your business results in increased customer engagement and wider visibility for your brand and products, ultimately leading to more sales. As with anything, it’s important to have a strategy in place before you dive in: know who your customers are, where they spend time online, and be prepared to engage, engage, engage.
About the author: Thomas has covered the technology industry for many years and has gained a wealth of knowledge over that time. When he’s not writing, you can find him reviewing businesses like Intercall or training for his upcoming triathlon.
The day when the internet has evolved till today’s date thousands of new website have come up and you might want that when a user types a query your website should show in top search results of Search Engine.
The technique that helps to get more and more traffic in form of unique visitors and improve your website rankings when search in Google search engine it is known as Search Engine Optimization. In reality SEO is a part of Internet Marketing, and it has gained its wings high when people in western countries started shifting their buying from Internet itself. So to reach out to their potential customers and to establish its brand in that particular market, marketing of goods and services has started through Internet.
Basically, the concept of SEO considers that how search engine works, users are searching for, the type of keywords been search by users for retrieving the query and also the search engine preferred by the audience. The main purpose behind optimizing your site is not only involves editing the particular codes associated with it, but also includes the content found on the website. The main role of your through SEO is that to promote your website by using two types of links
a) Inbound Link
b) Outbound Link
This actually means that presenting our website on some other website and to gain benefit of backlink when a particular user clicks to that link and visit our site.
As soon time passes we have seen a recent trend increasing now-a-days between people is of social networking. So with this dramatic change SEO and Internet Marketing started relying on with the advent of SMO (Social Media optimization).
SMO is a set of method which mainly includes the promotion of your website and generating publicity through numerous social media sites like Twitter, Facebook, MySpace, Linkedin,Pintrest, Google +, Orkut, Multiply etc. By promoting your site link on this Social Sites helps to reach out to your customers so quickly and that helps to build up your website as a brand pertaining to particular product or service.
Though SEO and SMO are part of Internet Marketing besides that there are some differences you actually found between SEO and SMO as mentioned below.
Ø SEO is a strategy which you should form to gain an organic search ranking on some specific set of keywords and phrases.
Ø SMO refers to the process of creating accounts on social media sites and participate to show your presence on some specific group you looking to target.
Ø SEO is mainly followed by two primary components i.e. On-Page and Off-page optimization. On page deals with the targeting specific keywords on your site and off-page deals with building relevant links on to your sites.
Ø SMO needs utmost involvement and optimizing your sites through relevant content that describes your products and services users are searching for.
Ø From SEO the traffic you should expect is huge and consistent, and it continues based on Search Engine Rankings Position (SERP).
Ø In SMO it is the biggest advantage you can expect traffic quickly in comparison to SEO because it can be used to create publicity and attract more traffic using website of social media.
So Industry experts are following these two methods to get your website rankings on top and improve their visibility and brand building which in turn helps business in raising profits to a great extent.
Tom Watson is a Freelancing SEO Expert. He is a seasoned online marketer and blogger. He writes for Orangwire a well-established Web Design Middlesex Company. Catch up with him on Google Plus.
Facebook is now working on voice messages and voice calls. This is the newest effort in the mobile first effort by Facebook. This is one of the recent moves in the mobile communication arena. The social network is looking at helping people communicate in a number of ways. Facebook’s messenger app for Android and iOS allows sending of voice messages.
It is as easy as tapping the + button and then holding the record button down. When you release the button the message is sent. To cancel the message, just slide your finger across the button. A new feature that allows free voice calls with the messenger app is just now available only in Canada. All you need to do is tap the “i” in the top right of the screen and then hit the “Free Call” button.
Facebook VOIP Update Analysis
This new update from Facebook shows its interest in mobile communications. With this app you can send a voice message and if it moves beyond the test phase, a free call via this app will be possible. Recently the messenger app was made available to those without a Facebook account. It’s a fast way to add users in new markets.
Facebook is looking to add SMS to its bouquet of offerings. Recently Facebook launched Poke to compete with SnapChat. Skype and Google Voice already offer voice calling. Facebook however is looking to make users communicate via FB itself. They want to make it easy for people to communicate without using a rival.
Meanwhile Google Talk and Skype are the other players in the market. Gtalk was released two years after Skype on August 2005. GTalk users can talk via Gmail. Skype supports Windows, Linux and MacOS. GTalk supports Windows and MacOS. Skype’s protocol is Peer-Peer while GTalk’s is XMPP. Both offer instant messaging and group chat.
Both save chat history, show online status and allow for changing online status. They both offer VOIP PC to PC calls. Skype also offers PC to Landline and mobile phone calls. Google’s calling rates are 10Cents per minute for France and Germany, 2 Cents per minute to India and 15 Cents per minute to Mexico. If you call from the US/Canada to US then the call is free. Calling from elsewhere to the US is 1 Cent per minute.
What are the advantages of Google Talk
You can communicate PC to PC for free. It is well synced with Gmail. You can send files to contacts without bandwidth and file size limitations. Most importantly it is easy to use
Disadvantages of Google Talk
You need to have a Gmail username and password. It depends on an internet connection. It costs a bit to call up landline and mobile phones.
Voice communications on social sites are opening up a whole new vista of communication. With the VOIP services of Facebook and Gmail, users are likely to get more integrated within their communities. Personal interaction is set to increase. However you can expect Facebook to harness their user database to tailor their marketing messages to users. One big drawback of these services is the danger of increase in monopolistic practices.
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This is a guest post by Blake H. Blake is a freelance writer, mostly interested in tech related articles. To be connected with his partners, he’s using business phones services.