An explainer video is essentially created to help a consumer understand more lucidly about your product or service. So, it’s only natural that you choose the right style for it, so that the consumer can think about your brand when they are watching it.
In order to zone in on the right style, you have to think carefully about what you want to convey out there to your potential customers. The thing to remember is that your explainer video has to be an extension of your brand. It is far more effective than a mere business card, and should therefore be created only after a lot of deliberation. So, take your time well to chose the perfect style.
After you have chosen the right style for your explainer video, what you are going to get is a video that will improve user understanding, conversion rates and reduce customer support queries. All the more reason to hone in on the perfect style for your explainer video, right?
Well then, let’s get down to it and see exactly which style to choose for the explainer video you have in mind. Let’s do this in style!
10 best styles to choose from for your explainer video
- #1. Animated infographics. This style is one of the more popular styles. It is mainly composed of text, illustrations, numbers, statistics and icons that are in constant motion. When you are presenting factual information, it’s good to use this style. These are great for companies like those in the realm of finance, who are looking to explain some rather complex products or services to their customers. Using graphic elements keep the viewer engaged and help you to score those brownie points where it comes to better explaining your product to your end customers.
- #2. Cartoons. Probably the first word that crops in your mind when you hear the word animation, right? Well, for good reason! Cartoons have entertained many people for years and there’s no reason why they shouldn’t do the same in the world of business. They are the most detailed animation style and are great at expressing emotions and paying greater attention to details. They are highly recommended for B2C (business to community companies) as they help forge direct connections with consumers. These are great to create a feel good effect as well as to explain your product succinctly to the audience out there.
- #3. Typography. In essence this is animation, but the underlying effect is that of a play with text. This involves combining text with the right fonts, colors, music and graphics. Using typography is a great way to invoke emotions, elucidate important points and goad your audience to take action. This style typically works best in videos that tell a story, as using the right words at the right time can certainly create a big impact on your audience. That’s what makes an ordinary story into a virtual bestseller!
- #4. Whiteboard. This style is pretty effective to use when you are looking to explain rather complex topics in simple terms. The essence of this style is the use of animation in only black and white using simple text and illustrations. That also means that it is easy to make and effective to explain complex topics in a very simple manner, using this style of animation. Also, the viewer is watching things unfold in real time, which gives a feeling of transparency and also a sense of mystery – people are eager to know what happens next!
- #5. Motion graphics. This one focuses less on emotions and characters, but more on small details that you will probably not ever see in the real world. In a sense, they are similar to whiteboard animation but they are far more colorful and therefore a lot more attractive. You get a vast array of possibilities here, through the use of various shapes, icons, colors, and animation effects. These are really good for explaining complex ideas using graphical elements. There is really no limit to what you can explain using motion graphics. The thing is, if you can imagine it you can showcase it!
- #6. Screencasts. These are best suited where it comes to providing instructions, because they can show the audience specific steps on how to use a product with the actual images taken from the same. These are great for brands that rely heavily on technology and have detailed instructions – like where it comes to displaying new apps. They are also good in the cases of products that need to be assembled or modified. Although not quite as engaging as the other animation styles, this style usually works out to be the cheapest.
- #7. Stop motion animation – this one can take on a number of forms – be it cut outs, drawings, puppets It might give the impression of being not all that high-tech, but it can really get the attention of people out there if used well. This one is created by taking a scene, a picture, then moving an element and moving on to another picture until you have captured the entire process that you wish to have explained. The only drawback of this form of animation is the fact that it tends to be a little more time consuming.
- #8. E-sketch. The e-sketch explainer videos have essentially simpler characters that are attractive because of their cute sketchy This style of animation is great where it comes to making explainer videos for simple products that have a vast competition out there. This is because, since the products are already popular, you really wish to create a video in a different way – one that will make you stand out as far as the rest of the competition is concerned, even though it might be primordially simple.
- #9. #3-D animation. While 2D animation can be very effective, you might wish to go in for 3-D animation if the topic you are trying to explain is especially difficult. With the addition of the third dimension in your animation, you can go a long way in making something very complex, simple. This is especially great if you are looking to combine data from multiple infographics, into a whole that is engaging and appealing to your target audience. It probably will not work as well, though, in the case of telling a story – best to leave it to explaining the factual.
- #10. Live action. This is one of the most effective ways to get your message across in a fun manner. What customers really love is to see the people behind your product. That will actually help them develop a sense of trust in your brand that will be vital to those conversions later on. Another great benefit of using that live video is the fact that it is so easy to create. In fact, you could set up your camera in the morning and have that video of yours rolling by the end of the afternoon. You can use these videos most effectively where it comes to conveying things that are of a more serious nature.
By now you’ve probably gotten a gist of which animation style is best for you. You have to remember that choosing the right animation style depends on various factors, like the service or product you are offering, the nature of your target audience and where you are planning to put up that video.
Of course you will find that every animation style has its own pros and cons. While some focus on the visuals, others focus on the message that you wish to convey. In the end you have to make a calculated decision as to which animation style will work best for you. Don’t make the mistake of hurrying this process – it is a very important decision, after all.
The thing to remember here is the fact that every explainer video style tells a different kind of story. Each one of them has their own unique strengths and weaknesses, and will make the perfect fit for some brand out there. The factors that you need to keep in mind when choosing the right explainer video are the following”
- What you want to say to your potential customers
- The purpose of your video
- Your brand identity
- And finally, your audience
Take the time to introspect and think of how best your brand can be showcased – be it in the overtly visual manner or with lesser visual value. Then, when you have arrived at your decision, simply go on out there and bring that explainer video of yours to life with animated glee!
Sandeep Pinge is a Co-Founder at Reptile FX Animation Studio, which creates animated explainer videos and ads for international companies, to explain their business, promote their products and services, and build strong online identities for their brands. He has over 10 years experience in branding and marketing. You can find him on LinkedIn.
Slide Share: How to choose an animation style for an Animated Explainer Video
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The Stuff of Success: Animated Explainer Videos – The Right Style for the Best Results
Viral videos have the potential to take over the world, influencing everything from water cooler conversations to commentary on major websites. What business or marketer wouldn’t want their next YouTube video to garner that kind of attention? Going viral is tough, but with up and coming video advertising service Virool, getting the video views you want just got a whole lot easier.
Virool – What Is It and How Does It Work?
Virool was founded in 2011 by CEO Alex Debelov and Vlad Gurgov. The company participated in the Y Combinator Summer 2012 program. On February 14, 2013, the company announced that it acquired $6.62 million in seed funding: The largest amount ever secured by a Y Combinator company.
The current service works much like Google AdWords, with users selecting a daily budget (starting as low as $10) with videos being published to Virool’s network of over 100 million real people. This network is built upon a series of online publishers like websites, games and mobile apps. Publishers of these videos are also rewarded monetarily by Virool for displaying the relevant content on their respective platforms.
How Virool Can Help You Go Viral
The service helps large and small businesses, filmmakers, brands, musicians, startups, nonprofits and other individuals reach a target audience with their YouTube videos. Users are able to customize their video advertising plans by selecting the appropriate sites or apps used by a target demographic.
Another advantage of Virool is its analytics platform. The service guarantees full transparency. These detailed analytics will allow users to alter and improve views and conversions based on budget and performance. It’s also important to note that each view documented is a 30-seconds-or-more video view from a real person.
Why Viral is Valuable
Viral marketing is valuable because it inspires prospective customers, fans and followers to become a part of your campaign by sharing interesting content. Sharing videos with target audiences will help increase buzz and word-of-mouth marketing for any type of product, event or promotion. Once a video catches on with the desired audience, sharing and engagement are likely to increase.
With flourishing sites and apps like Facebook, YouTube and Twitter, social impact is becoming a more effective and efficient way to communicate with target audiences. Whether you’re interested in creating a fun viral Harlem Shake video like the Dover Downs did to increase web traffic or by launching a new product through an interesting how-to video, Virool is a new advertising option to help jumpstart your next video’s virality.
Katie Elizabeth is a freelance content coordinator, blogger and communications grad student. She enjoys writing about social media, careers and technology. She’s a huge animal lover and enjoys going to concerts in her free time!
With so many forms of communication streams out on the web, you begin to wonder what is next. YouTube is one of the most important websites on the internet – a place where radical thinkers can come together and end up watching videos of cats falling over. However, it is not just about cats falling over, YouTube integrates people and countries together and in the most current times it can sometimes affect us in a negative way because of a clash of religious rights, racism, gender abuse and so on. As well as the good and informative YouTube comes along conflicts on the other side and today we explain to you some of the concerns in current news.
One of the reasons governments across the world are scared of the internet is that it gives users unprecedented access to knowledge. Five minutes on Google and people can call up philosophical treatises, subversive works and anti-Western news reports that completely jar with the perception of the world. YouTube is just a prominent part of that: ‘TED talks’, libertarian radio shows, footage from Al-Jazeera… the amount of information at our fingertips is almost scary. But are we using this to our advantage?
Confirmation Bias (and other unfortunate things)
As anyone who has ever accessed YouTube knows, it’s far from the intellectual utopia described above. The most watched video in the history of ever is of a South Korean man pretending to ride a horse to euphoric music. Then there are the comments. YouTube comments are where good taste goes to die – racism, homophobia and hate can come crushing down at someone’s expense. It’s estimated that the amount of abuse in these comments is so vast that laying them back to back could reach the Moon and back twelve times. For all its subversive possibilities, YouTube is essentially used for hardening our prejudices rather than seeking out new information. But how does this impact people worldwide, one action of late is to shut down YouTube in specific destinations.
Recently the innocence of Muslims was questioned on YouTube. It triggered riots across the Muslim world, caused untold offence and contributed to our burgeoning culture of xenophobia. In light of the chaos unfolding, destinations such as Egypt and Pakistan clamped down on the perceived cause by shutting off access to YouTube. While this almost redefines the notion of shutting the stable door not only after the horse has bolted, but after it has filmed and uploaded a tasteless video to YouTube, it also caused flickers of fear across the online world. Censorship of anything, no matter how offensive is never good, and both Pakistan and Egypt took a firm approach to this.
If the highest value we place is on our freedom of expression, then we can do nothing but object to Pakistan’s and Egypt’s rolling blackout. The reinstatement and second shut down of YouTube in Pakistan was an act of showing what has to be done when something rolls out of control.
Pakistan has blocked YouTube because the Tube will not remove Innocence of Muslims. This raises many questions about ethics and what is right. Many people actually protested in front of Goggle’s headquaters and it hit world news. This is not the first time there have been protests over ethics, the search-engine giant had no qualms about bowing to governmental requests to restrict site access in China – likely because China is a bigger market and an up-and-coming economic superpower, unlike Pakistan which has spent years teetering on the brink of collapse. Likewise, the vocal majority calling for Pakistan to lift the ban includes aspects of the UK government – the same government that has discussed shutting down both Twitter and Facebook in future riots (supported by over two thirds of the population). As you can see, social communication can cause riots in themselves and can be perceived in a number of ways.
At the end of the day, the YouTube ban can be seen as good and bad for a destination. Those in Pakistan who want to see the film will almost always find a way to if it is not through YouTube. But we shouldn’t assume that increased internet freedom is wholly and unequivocally a force for good; nor should we turn a blind eye to hypocrisy in an increasingly switched on world. These are just some of things that impact the way we communication worldwide, sometimes it may be easier to stick with standard forms of communication and share news on email or dial a call to spread the news. The world we live in now is forever changing, so let’s see what happens next!
- License: Creative Commons image source
- License: Creative Commons image source
- License: Creative Commons image source
Author: Thank you to Jenny and the dialtosave.co.uk team who brought you this article. YouTube can impact destinations in different ways as you can see, and its important to know what is happening around the world.
If a company can get a large YouTube audience, YouTube can be a very cheap method of advertising. Posting customer testimonials – or even encouraging happy customers to post their own testimonials or product reviews on YouTube – can be an easy way to get positive reviews out in the open.
Show Your Product in Action
Showing customers using a product in their everyday lives can help potential customers see how the product would fit into their own lives. This is especially effective when clips are taken from news clips featuring “real people” rather than paid actors in a company-sponsored commercial, since this can feel more realistic than in a staged television commercial. Companies can post news clips they are featured in onto YouTube in order to reach a larger audience than the news did. YouTube viewers may be attracted to the fact that the company was featured by local news channels, which means more credibility points for the company.
Cool Videos, Cool Company
YouTube channels have been hugely successful for a number of marketing campaigns, including those of Quicksilver & Roxy and even Home Depot. Quicksilver attracts customers with aesthetically captivating surf footage, while Home Depot establishes itself as a go-to company for home improvement by featuring home improvement tutorials on its YouTube channel. Brands who post frequently on their channels quickly find out what does and doesn’t work for their brand. For many companies, YouTube can widen exposure to a larger array of potential customers. Companies featuring well-filmed and interesting videos attract large audiences and gain exposure to their company they otherwise might not have.
Going Viral On YouTube
Web video was the fastest-growing online advertising format in 2012. In order to set themselves apart on YouTube, companies need to be especially creative with their film. Using good cinematography and interesting material is important. Blendtec, for example, in it’s “Will It Blend?” campaign, has posted somewhat humorous YouTube videos showing their blender tackling various objects such as golf balls, soda cans, glow sticks, and iPhones. The humor and sheer uniqueness of the content is enough to attract viewers and expose them to the product. Since few people go to YouTube to watch commercials, using entertaining videos to attract customers via YouTube is a fantastic approach to online advertising.
YouTube Promotion: More Than Just Posting Your Videos
While making attractive videos is crucial to keeping your YouTube campaign alive and interesting, the last thing you should do is “post and pray;” you need a platform for your videos – meaning your goal is to get your videos into a category and get to the top of it. Remember that just as quickly as a video can become popular, it can die in popularity overnight as well, so keep promoting your videos by having popular sites feature links to company YouTube videos.
About the Author: Rick Delgado is a freelance writer who specializes in the latest social and technology trends. He is currently acting as a social media consultant for Vivint in their YouTube campaign. You can follow them on Twitter here.
The use of video monitoring in business is normally necessary to reduce the chances of theft as well as to monitor your staff to make sure that they are working properly. The use of such equipment may seem very straightforward when it’s put this way. However, there are issues that you will need to consider before installing such equipment to monitor your staff. One of the most important of these is the ethics behind the use of such items.
Why you need to be careful when using video monitoring equipment
These days, it’s very easy for most people to institute litigation cases against companies when it emerges that their rights have been infringed upon. If your company becomes the victim of such cases, you may end up losing a lot of money due to the case, and also losing your credibility as a good employer.
One of the ways in which this can happen is when you install the cameras in inappropriate areas. For instance, it is not a good idea to install them in areas where your employees may need privacy, such as in the restrooms.
Other methods of preventing litigation
In addition to prudent installation of the cameras, there are other things that you will need to do in order to reduce the chances of such litigation. For instance, you can try to inform the employees that they are under video surveillance. This way, they will know that they are being watched, and that they should avoid doing things such as visiting social media sites when they are supposed to be working. In addition to that, you will also need to place someone you can trust in charge of the surveillance equipment. This usually means finding someone who will not do things such as using the footage they get from the cameras for the wrong reasons, thereby putting the privacy of the employees at risk.
In summary, the use of such technology has many benefits for many people. However, you always need to be very careful about how you use it lest you end up having a hard time with the law in future. In addition to the above, you may also need to find out more about the laws in your area to find out just how far you can go as far as the use of video surveillance of your staff is concerned. This way, you will have all your bases covered.