Co-Citations.The New Anchor Text for SEO Link Building?
Since the Google Penguin update we have experience a change forever in the SEO community. Easy to rank for keywords are a game of the past. You can no longer build back links with exact match anchor text and hope to get ranked for such keywords. This brings us to our next questions. Exactly where are the thresholds and ratios for link building anchors and co-citations?
Why might Google do away with anchor text as a major factor in rankings?
To keep this really simple, it’s too easy to manipulate, Google has known this since the beginning but just got their resources up to date to be able to combat this issue. In general, now-a-days Google wants to see sites that link to you because of your great content and “buzz” you are creating within your communities.
So what are co-citations?
I personally like to refer to them as a proximity analysis. Wikipedia defines a co-citation as a semantic similarity measure for documents that makes use of citation relationships. Here is an image below to better help you understand.
What does this mean for us trying to get ranked in the search engines? It is our believe here at Texas SEO (a Dallas SEO Company) [<< hint hint] that in 2013 Google will be placing less emphasis on old school link building tactics and moving forward with a more “in depth” analysis of links called co-citations. Google will be utilizing their massive data sets to help determine a website’s properties relevance and influence on the web. It’s all about “BUZZ”.
How do we get co-citations here at our Dallas SEO company?
Rule#1: Be Informed – Stay up to date on trends within your niche product or service.
Rule #2: Create original, intriguing, shareable content that your users will love and has not already been hammered on by others within your industry. You need to be different, you need a unique approach to topics and information sharing.
Rule #3: Do what you have to do to make waves within your industry. No rules, no strings. Remember, the only thing that matters is that you represent your brand according to your image, and you do not upset Google.
What is our conclusion on co-citations?
It is our belief [Texas SEO – a Dallas SEO Company] that Google will always utilize their resources for their benefit to help the end user get what they need. When the end user (being Google searchers) receives what they are looking for quickly and promptly they will come back and utilize Google once again. This creates a great user experience for the end users of Google. What the heck does this mean for you? This means that you need to play according to Google’s rules and regulations. Do we believe anchor text is irrelevant, NO. Do we believe there is a shift taking place with co-citations, YES.
So what do you think about co-citations? Do you believe that Google will soon be replacing Anchor Text ranking factors with Co-Citations? Let’s talk about it in the comments section! I would love to hear what you all have to say.