A great amount of controversy exist around the Google Inc owned and operated, Google plus (also known as Google+, and previously known as Google circles). Some critics say this social networking site is a monumental failure. However, looking at the stats, this statement can be disputed.
The platform was launched on 28 June in 2011. By July 14 of that same year, they had reached an estimated 10 million users. This number increased to a staggering estimated number of 500 million users, of which 235 million were active monthly users, by December 2012.
There are also some companies that is effectively using this platform, and having some great results. Here are some examples.
In one month, the BBC had 44 953 followers. Google plus says this is because they draw people into their brand page and back to the website. How? By uploading a mix of breaking news, potentially viral stories and engaging interactive features.
As one of the first brands on Google Plus, Burberry now has an estimated 125 930 followers. Their focus is on visuals; a contributing factor that makes them, to date, the premiere fashion brand on the platform.
Features such as clickables, print coupons and free lunchtime, has made Marvel one of the most popular brand pages on Google Plus. In 2012 they used ‘Hangouts’ (one of Google Plus’s features) to promote their release ‘Avengers vs X-MEN’.
Nasa uses Google Plus to post lectures (from luminaries), pictures, space photos and even breaking news on the developments on space exploration. They also consistently post original content. As a result, they now reach out to  more than 73 000 followers daily.
Toyota’s brand page on Google Plus, is all about introducing the newest, flashiest, luxury cars to their followers. Huge, clean, professional pictures dominate their page. They are dedicated to strong graphic and this makes content easy to share.
This tech giant has tailored their brand page on Google Plus, to the desires of their followers. They post archival footage, videos and photos of the company’s offices. Intel also engages their followers by asking them questions, such as how they can improve their page and what new content they would like to see.
Many have wondered whether Google Plus is trying to compete with Facebook in terms of being a popular social network. Whether or not they are trying to do this should not (in my opinion) be a point of discussion. Both are beneficial in many (different) ways and I think that is what should be focused on. 

Leandre de Bruyn is working as an copywriter for the leading Cape Town Recruitment company.

Examples Of Companies Using Google+ Well