Digital Migration In Developing Countries: Here’s A Case Study!
In many developing countries today, the use of analog signals and wavelengths is still in use. In some this is predominantly so. However, the last few years has seen a warming up to shift to the TV. The governing bodies are spearheading this migration with the blessing of the government. This has also seen the official launching of the DVB-T Digital Terrestrial Television.
The biggest challenge to this shift by the consumers is that most of television sets work on the analog transmission. To overcome this, there is a gadget known as a set-top box that acts as a converter of the signal into digital thus enabling digital signals.
The set-top box is an appliance that has a tuner that is connected to a television set. There is an external signal source that converts the content into a format that can be displayed on TV or any other display device. Set-top boxes basically enhance the quality of the signal. They are also used in cable and satellite TV. There are various types available to suit different appliances. (There’s the band III converter, UHF converter, cable converter, closed captioning box, digital television adapter, professional set-top box, hybrid box and IPTV receiver).
They have been made available for sale through retail and online outlets hence boosting small business support programs in the countries. In addition, the communication governing bodies have made available a list of certified and approved DVB-T2 set-top boxes for sale. The deployment has been seen to go in phases starting from the largest cities and spreading slowly to the smaller towns.
- There are limited funds to facilitate digital migration. It not only involves transmitting a signal but rather installing towers and educating the consumer through awareness programs.
- Many business retailers are saddled with a lot of analogue television sets. The migration to digital sets leaves them handling losses with their inventory. They are not too thrilled at the losses coming their way.
- Those in the rural sector do not comprehend the difference and do not see the need to do so. Most of them are hardly aware of the migration.
- Alternative entertainment from “DSTV”, “Startimes” and so forth fulfill the whims of others in the market that see no need to switch.
A better revised realistic time line should be accommodated so as to meet the deadline to migrate. Also, there are public awareness bodies working to assure people that they are going to benefit from the migration.