How To Create A Good Infographic
We are besieged by the flood of information given to us every day; thus, the amount of information that needs to be processed can become overwhelming and time-consuming. For this reason, we need to find an effective way to communicate information in an appealing way.
Infographics: An In-Depth Look
Infographics are very effective communication tools that can easily and visually present data, enabling us to immediately grasp the meaning behind the information. This technique can help us process, comprehend, and remember details easily and quickly. The data are displayed in a distinct, understandable, and visually-appealing manner so that viewers can see the meaning behind the data instead of simply reading about it. The aim is to provide a common conclusion for all viewers, making it a very powerful presentation technique.
Essentially, this visual representation of data is not very different than the charts and graphs created in Excel. With the advancements in technology, infographics have evolved with design trends and obtained creative changes. Today, the World Wide Web provides interesting information that can be presented in a visually appealing method.
Three Basic Steps To Create An Infographic
When you create an infographic, you can approach it just like how you would any design project. You must first put together a flowchart, which contains words and arrows, and cluster together similar data. The flowchart you create will help simplify the process and help you connect the details later on.
Work Out A Color Scheme
You will be amazed by how a color scheme can greatly impact an infographic. The right color scheme will help you convey important information in a variety of methods. This will enable you to create organized data, promote the brand, and make a strong point.
If you use the wrong color palettes, your viewers will be overwhelmed and confused; thus, they wouldn’t be able to understand what you are trying to communicate. Here are some tips for choosing the color palette:
- You can use a variety of colors, but it is important to assign them before you start with your design.
- If you find it hard to pick a color scheme, you can choose three primary colors. The background should be the lightest of the three. If you need to add other colors, you can use shades close to the primary colors.
- Avoid using neon or dominant dark colors since these do not look good on infographics.
- Avoid using a white background if possible since this will make it hard for your viewers to determine where the infographic begins and ends.
A good infographic must be able to present the data visually. To achieve this goal, the infographic designer must be able to do some research and compile the concept for the final graphic design. It is important that you are able to turn the information into a cohesive and visually appealing design that communicates well.
Remember though that infographics is not merely about laying a bunch of charts and graphics. If that was the case, it wouldn’t be too different from the charts made in Excel and clients would not need to seek out good designers.
These are just three of the basic steps involved in creating an infographic. This method of presenting data visually is definitely a huge challenge, and it requires creativity and ability to think outside the box.
- Chad Catacchio.”Most Expensive Homeowners Insurance Claims”. September 22, 2011. Online Image. Flickr. March 07, 2013
- License: Creative Commons image source
Kris Lim is a writer at www.designerinfographics.com, an emerging leader in infographic design and internet marketing.