Quick And To The Point: How To Use Craigslist For SEOCraigslist is no doubt one of the most popular sites for those looking for new roommates, things for sale, and even a new job for the New Year. In other words, most businessmen and women use Craigslist outside the office for personal reasons, to sell something or find a new employee. It doesn’t seem as though this site has much of a place for businesses in the field of SEO, but some are finding a way to make it work. If you’re looking for a new, creative way to improve your organic rankings, it seems as though Craigslist might be your answer.

How Craigslist Can Work for Your SEO

When it comes to different ways that Craigslist can help your company, you’re not always looking strictly at link building or any direct Google contact. In fact, Craigslist usually helps your SEO indirectly. In other words, you have to think out of the box and get creative. A few ways that Craigslist can help your SEO includes:

  • Find Writers. Craigslist can be used to find employees for any position, but it is particularly great for writers. Writers are often hired on a temporary basis and sometimes prefer to do freelance work, so Craigslist is the perfect place to put out an ad. This will only expand your visibility and help you get involved in one of the biggest places where writers go to find work. This is probably the number one way that businesses really make the most of the site and get the largest benefit.
  • Relationships. Because Craigslist is used by such a large number of people, it’s actually a great place to build relationships and connections with industry leaders. See if any of your applicants have worked with or written for any industry leaders, and ask for a guest post on that site. It’s a great way to see someone’s writing and get your SEO benefit.
  • Generating Buzz. Because this site is so widely trusted and used, it’s a great way to generate buzz through different promotions. If you have a special deal going on and you want people to know about it, advertise it on Craigslist. Generating this buzz will help bring traffic to your website and hopefully earn you more social sharing benefits. The ideal situation would be getting enough people to share this promotion with others to the point where people begin to search for your company; thus helping you improve your organic results.

Although Craigslist might not be the best way to improve your SEO, it’s certainly a creative way to keep your strategy fresh.

The Benefits of Using Craigslist for Your SEO

There are really two reasons why Craigslist is such a great place to find candidates and gain SEO benefits:

First, Craigslist is a PageRank 5, which is quite high. This makes it one of the most authoritative sites out there in both the eyes of consumers as well as Google. This means that Craigslist is indexed quickly and taken seriously by Google, so the chances that someone will find your ad is great. In addition, the HTML code is very simple for this site. This means that your content will have a good content-to-code ration, which according to Squidoo and other sources is one of the fundamental principals of SEO copywriting.

Second, Craigslist is easy to use and so writers and other SEO professionals are usually quick to find jobs through this avenue. It has become a place for those who are very serious about finding a job (I even found my first job through Craigslist).

Have you ever used Craigslist to look for SEO writers or gain SEO benefits? In the comments below, let us know how you made it happen.

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Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for the professional SEO company HigherVisibility, a nationally recognized as one of the best local SEO companies

Quick And To The Point: How To Use Craigslist For SEO