Twitter’s Influence in Marketing

When it comes to growing your online business, expanding your reader base on your blog or generally want to drive more traffic, social media is the go-to-guy for SEO. Come to think of it, social media has been at it for a while. And I’m sure you’ll agree that when we’re talking about social media, Twitter has been on top of the heap.

Twitter’s Abilities

Twitter remains a powerful referral platform if used that way. Remember that what we’re dealing with a platform that gets175 million tweets a day,has about 500 million user accounts, and 8% of them are active every single day. Sure, it isn’t as big as Facebook, but considering how it consistently is mentioned in TV and countless other prominent platforms on the web, Twitter is a juggernaut on the web whether you like it or not.

In fact, there is so much activity going on with Twitter that businesses are now tapping into another usefulness they’ve found with it. Because at all times, its users are actively discussing topics, it’s easy to use it like a “human seismograph”. We all know that in the past, businesses spends significant amounts on surveying their target market to find their preference on products and services. This process is vital as it contributes immensely to a business’ R&D (research and development). Today, they can simply listen in to what’s trending on Twitter.

My Twitter Experiment

However, it’s understandable if you’re not convince at this point whether Twitter is still as effective as it once was. After all, Facebook and Pinterest seems to be getting all the attention lately. Don’t worry; I was also a bit curious a few weeks ago. And because of that, I set out a little experiment to tell how much impact does Twitter deliver on my marketing.

For a whole month, I held back on posting my contents on Twitter, I discontinued re-tweeting people, and I discontinued having conversations with people within my niche. During this experiment, I did not halt any marketing efforts to drive traffic from Facebook, forums and blog postings.


The data I’ve gathered from Google Analytics after the month long experiment was substantial. Although, the referral traffic I was getting directly from Twitter is measly to begin with, overall, the traffic I regularly was getting on my blog dropped. In some days, by as much as 70%.

As I look at it deeper, I’ve derived that Twitter is responsible for the bulk of Traffic I was getting. Even though it is indirectly.You see when people see our posts on Twitter, they re-tweets them, favorites, and discusses them, and our links are spread across many content. This creates back links for our blogsand from there creates many portals where unique visitors could find us.

I’m guessing that a larger part of the Twitter community has blogs of their own compared to other social networking sites. Or maybe it’s because sharing, engagement and re-tweeting is such a major aspect of Twitter. Whatever the reason is, not leveraging Twitter for online presence is a mistake no doubt.

Author Bio:-Author Bio : Sunny Popali is SEO Director at TempoCreative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.

How Twitter Traffic Remains the Most Powerful Driver of Traffic to Your Site