Archive for December, 2009
« Older EntriesSEO in 2010 | Real-Time Search Optimization
Now with both the major search engine Google and Bing entered in real-time search, it’s definitely going to affect the brand reputation and SEO in near future. Real Time Search is certainly going to be the major factor for most of the online marketers. That’s why till now if you are not using the Twitter or Facebook or Blogging, then the time has come to give serious thought about it.
What is real-time search?
“Real-Time Search” means to get search results on live updates from people on sites like Twitter, FriendFeed, Facebook, Myspace, as well as headlines from latest news and blog posts. In simple words it means that search engines are now grading the social relevancy of a searched query and giving it place in SERPS.
What does real-time search mean to you as an online marketer?
Think about being on top result of Google with just a simple tweet or a latest blog post. Is’ it exciting, no worry about unique content, link building, nothing but just get engage enormously in social media and more the chance of getting found in top position in Google SERPs that display real-time results.
How to do Real-Time Search Optimization?
Considering all these things in my point of view real-time search optimization will be required to become a part of real-time search. Because still it’s a new concept and understanding of people is not so much about it will take time to come out with some technical description. Real-time search optimization can be define as following
Search Engine Optimization + Social Media Optimization = Real-Time Search Optimization
In simple word integrating seo with social media optimization can result into real-time search optimization.
Real-time search optimization will require good social media planning and strategies then technical knowhow. Definitely the basics of SEO will not be challenged, and possibly will be as long as search engines exist. But to build the brand reputation need of social media with seo will be in more demand. Now it will be not simple as just optimize your site and found in top SERPs but it will be also very important what people are talking about your brand in social media.
In present scenario the most important thing is to focus on Twitter to build your social relevancy because tweets are showing up in Google real-time search within minutes. You will have to work hard to build up a genuine following and really good tweets in order to be there. But also not to forget other online communities like Facebook, Myspace, Linkedin, Youtube, etc, to strengthen your social eminence.
Definitely it’s a new start and lot to come about, that’s why start doing basic things and planning for Real-Time Search Optimization.
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- Drive Massive Crowed With Search Engine Optimization
Posted in Google, Real-Time Search Optimization, SEO, SMO, Social Media Optimization, Twitter
SEO in 2010 | Consider Page Speed for Google Ranking
According to Google’s Matt Cutts, page loading time can be a ranking factor in 2010. Though it may be not a major factor but it’s definitely going to hurt the ranking of the website which take unusual time to load.
There are lots of tools available on internet to identify the problems and make them run smoothly. Google has come up with a tool known as Google Page Speed. It is an open-source Firefox/Firebug Add-on. You can use it to evaluate the performance of your web pages.
Once you have installed Google Page Speed in your Firefox browser. You can analyze your page and Page Speed will come with a comprehensive list of problems along with suggestions.
Link to download Google Page Speed
http://code.google.com/speed/page-speed/download.html
Advantage of using Google Page Speed
Improve page load time of your webpage
Reduce your bandwidth and hosting costs
Improve Google ranking in future
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Posted in Google, SEO
Ask yourself these questions before starting social media campaign
Social Media is a buzzword today; everybody is talking about twitter, facebook, linkedin, etc to promote their business. It is really very useful tool if used properly otherwise it can do harm instead of doing good. That’s why it is very necessary to do some ground work before starting your social media campaign.
Just answer the following questions and you will be in a better position to start your social media campaign:
What is the objective behind my social media campaign?
Do I really need to start a social media campaign?
How much time and money it’s going to required?
What is going to be ROI?
Shall it going to be beneficial for my products/services?
Do I need a social media expert or I am going to do it myself?
Which social media sites are best to promote my product/service?
What type of community I am looking for?
What will be the expectations of community from me?
How much I know about social media optimization?
What I need to know more about social media?
Who are my target audience?
What are their demographics?
What my competitors are doing on social media sites?
How many followers are there in my competitor’s Twitter a/c?
Do I need a blog?
Who is going to post or maintain the blog?
How I am going to monitor my campaign?
How I am going measure success of my social media campaign?
If you are able to answers these question satisfactorily then definitely it’s going to help you to start your social media campaign properly and be benefited from it
- Why it is Important to Be Social in Social Media
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Posted in SMO, Social Media Optimization
WordPress 2.9 has been released: Cool new features
WordPress 2.9 has been released. You can upgrade easily from your Dashboard by going to Tools > Upgrade, or you can download from WordPress.org. It requires MySQL 4.1.2 or greater. There are really some coolest new features are included to help the users.
Following are the some of the new features of WP 2.9
Trash status for posts, pages, and comments
If you by mistake delete a post, page or comment then you can restore it form the Trash. Or you can permanently delete it from the Trash, where it’ll remain for the next 30 days. Just like email account in Yahoo or Google.
Built in image editor
There is a built in image editor in wp 2.9 . The editing functions are pretty basic. You will be able to crop, resize, scale, flip and rotate images. To edit your images go to your media library, choose the image you want to change, and click on the new “Edit Image”.
rel=canonical support
This is going to help in SEO of your blog.
Batch plugin update
Now it will very easy for you to update your plugins because you can update 10 plugins in one step, from the Upgrade menu.
Media embeds
By using this feature, you can embed Flickr images, YouTube videos, Daily Motion, Blip.tv in your posts by providing the URl.
Post Thumbnails
This will allow you to easily add a post image of any dimension wherever you want in a theme. This is particularly useful for magazine-style themes.
Automatic database optimization support
There are lot of other new features included in wordpress 2.9 which definitely going to prove very helpful.
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Posted in WordPress
Now Google search can see and hear
Google has come up with a new tool that enables its user to search for information by just taking picture with mobile phones or spoken words instead of typing keywords. In simple words we can say that Google search is getting eyes and ears.
Google Goggles is a free reality application for mobile phones, based on Android operating system that lets people search online using pictures. You have to just connect your mobile phone to the internet and it becomes an eye or ear. You can take a picture or speak some word and use it as query. Finding a match Google will return with the name and other information about what you were looking and will also provide list of relevant web pages.
Google will identify the location of the phone user through the GPS software and digital compass built in many mobile phones that run Google’s Android operating system.
According to company it can recognize millions of objects and places. An experimental version of Goggles will be available for people at Google Labs website.
This application is definitely very helpful for those who want more information about the things that they’re viewing. For example, if you are viewing a historical place or landmark and want some more information about it, what you will do? Google Goggles could solve your query. If your mobile runs on the Google Android operating system, you could take a picture, and Google will return back with information you required. Same case is with any product or thing. For many search queries, using a picture to search is easier and more useful than text only.
Google has really transformed into somewhat more than a sheer search engine. Google has been busy escalating its search in nearly every direction available and making it easier for people to execute the same.
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Posted in Google
Now page loading speed may play important role in Google ranking.
Google is working a lot on regularly updating their search algorithm to give better and improved search results. Now it’s indicated by Google that your site ranking may affect by the factor that how fast your page loads. Definitely the speed of page loading affects a lot to your visitors. People don’t like slow loading website and move away from them whereas fast loading website attracts more visitor. Google is trying to make the web world a faster place.
Still Google has not made it clear how they are going to work out on this factor but if it’s going to happen then definitely you will have to work on site speed factor, if you have a slow site. This is not only going to benefit your visitor but also can increase your revenue.
Major factor you have to consider is the server you are using. Flash based website which generally load slow are going to be in more trouble in coming days. Idea of using lot of java scripts will also should given reconsideration now. Sites using rich media like videos, should definitely found a new way to improve site loading time.
Don’t worry, there are lots of tools available on internet which you can use and found out the issue making your site speed slow and can fix them. Most of the problems are really very simple and easy to solve. But some issues will definitely require a new move towards web development and developer found new ways to solve site speed issue.
If you are really serious about your site ranking in Google and not given the much thought to site speed factor then time has come to rethink about it. In future page loading speed may play important role in Google ranking.
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Posted in Google
