Ask yourself these questions before starting social media campaign
Social Media is a buzzword today; everybody is talking about twitter, facebook, linkedin, etc to promote their business. It is really very useful tool if used properly otherwise it can do harm instead of doing good. That’s why it is very necessary to do some ground work before starting your social media campaign.
Just answer the following questions and you will be in a better position to start your social media campaign:
What is the objective behind my social media campaign?
Do I really need to start a social media campaign?
How much time and money it’s going to required?
What is going to be ROI?
Shall it going to be beneficial for my products/services?
Do I need a social media expert or I am going to do it myself?
Which social media sites are best to promote my product/service?
What type of community I am looking for?
What will be the expectations of community from me?
How much I know about social media optimization?
What I need to know more about social media?
Who are my target audience?
What are their demographics?
What my competitors are doing on social media sites?
How many followers are there in my competitor’s Twitter a/c?
Do I need a blog?
Who is going to post or maintain the blog?
How I am going to monitor my campaign?
How I am going measure success of my social media campaign?
If you are able to answers these question satisfactorily then definitely it’s going to help you to start your social media campaign properly and be benefited from it
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Tags: blog, Social Media, social media campaign, Social Media Optimization, Social Media Sites
This entry was posted on Monday, December 21st, 2009 at 5:28 pm and is filed under SMO, Social Media Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
2 Responses to “Ask yourself these questions before starting social media campaign”
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Hi, Great list of questions for a business to ask itself before embarking on a campaign.
They are the questions that come up time and again at my seminars and workshops and are very helpful in focusing the mind.
Well done.
Hi,
Its really help full tip as even I am planning to do some social media campaigns and I got a good information for the above.
Thank you for your tips!
Cheers
Steve