Archive for January, 2010
Newer Entries »SEO Tips | some good practices for title tags
The title tag is one of the most important factors in achieving high search engine rankings. Adding a correct title tag can often generate fast and substantial result to your ranking in SERPs. A title tag is used to inform both user and search engines what the particular page is about. Preferably, you should create a unique title for each page of your website.
The <title> tag should be placed within the <head> tag of the HTML document.
<HTML>
<HEAD>
<TITLE>this is a title tag</TITLE>
</HEAD>
<BODY>
You can use your business name or keywords or important information on your homepage title. Title tag for inner pages should be relevant with the content of page.
Some good practices for title tags
- Choose a title tag which accurately describe the webpage content
- Choose a unique title tag for each page to help search engine know how the page is distinct from the others pages.
- Use the name of your website or brand at the end of every title tag to create brand awareness.
- Don’t stuff unneeded keywords in your title tags
- Use brief, but descriptive titles because Google display only approximately 65 characters of the title and some search engine display more.
- Use the most important keywords at the beginning of your title
- Use a separator like “|” or “-“ between keywords
- Using your title tag as H1 header can be very valuable
- Use relevant keyword phrases
- Choose the title tags keeping in mind the searcher not search engine
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Posted in SEO Tips
SEO Tips | How small business can get better search engine ranking
A seo campaign can be very beneficial for small business but sometime it is unaffordable because of the high cost. Mostly SEO companies charge too heavily for their seo services. But this doesn’t mean that because you are small business your search engine presence also should be small. The best option with low budget is to do basic seo in-house and try to make your website search engine friendly.
Nowadays small businesses are getting more conscious about learning and executing basic seo campaign. But still there are lot of confusion about basic seo techniques and strategies. Basic seo don’t require too much knowledge and also high-level consulting. What you need is the, correctly making use of free resources available on the net.
Following are the some basic seo tips and free seo resources available on net to make your website more search engine friendly and getting better search engine ranking.
Keyword Research – Keyword research is the basis for your seo campaign success. You can use these free keyword research tools to find most relevant and searched keyword in your niche. Finding the most significant keywords is half the battle is won.
Wordtracker Keyword Research Tool
Google Keyword Research Tool
Content – Content is King in seo, with the help of keywords found through keyword research you can create unique content by yourself or can take help of professional content writer.
Meta Tags – Meta tags are very important factors to provide proper information about a web page to search engine spiders. Following tool can help you to generate all the basic meta tags required.
W3C Validation – With the help of following tool you can validate your CSS and HTML because many search engines cannot properly index a site that has serious HTML errors.
Sitemap Creation – To create a sitemap is very necessary to help search engines spiders understand precisely what your site is about and the hierarchy of the web pages, so that it can appropriately rank your site in SERPs.
Free Online Google Sitemap Generator
Search Engine submission – Once gone through all the above process now you are ready for most important aspect, which is to submit your website to major search engines like Google, Yahoo, Bing and Ask. Generally other search engines results are empowered by these major search engines. Here are the links…
http://www.google.com/addurl.html
http://www.bing.com/docs/submit.aspx
http://siteexplorer.search.yahoo.com/in/free/request
Directory Submission – There are lots of business directories are available on net which provide free listing, you can use them to get back link. Directory submission is one of the best method for gaining quality one-way incoming back links.
Web Analytics – Web analytics is use to measure the behavior of visitors to a website. There are plenty of free web analytics software and services available to check the result of your seo campaign. Google analytics is one of them.
http://www.google.com/analytics/
Some Other Useful Links – Major search engines provide help and tools to check indexing status and optimize visibility of your website. Following are the links to major search engine webmaster tools.
https://www.google.com/webmasters/tools/
https://siteexplorer.search.yahoo.com/mysites
Following all the above seo tips and tools, small business can insure a search engine friendly website and better search engine ranking.
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