How Internet Marketing is better than Conventional Marketing
While conventional marketing methods still plays a major role for promoting business, an increasing number of businesses are starting to realize the value of having a strong internet presence and the branding value that comes along with it. Internet marketing gives businesses no matter big or small, access to the global market at a reasonable price and it’s truly personalized marketing.
Businesses and companies that are not having the presence on web world are certainly losing customers, something which no business can afford to do. Internet marketing or online marketing is a very effective tool to acquire potential customers because it allows you to target the people who are really interested in the product and ready to buy. Whereas in conventional marketing message is sent to all whether interested or not.
Internet Marketing v/s Conventional Marketing
The most important reason why internet marketing is better than conventional marketing is the cost effectiveness. Online marketing or E-marketing is too economical as compare to conventional methods yet more effective. Just think of cost of a TV or Newspaper ad which is of no use if person is not willing to see it whereas a website is your 24*7*365 days marketing personal, which is available whenever somebody needs any information. There is no additional cost is required for online catalogs, brochures, data sheets etc, resulting in huge savings in printing and storage costs.
The other biggest advantage of internet marketing is that you can track your customer or potential customer response through web analytics and can make changes in your marketing plan to improve it, whereas in conventional methods you can just hope to get better result.
Internet marketing is interactive by nature; you can provide instant feedback and responses. Internet marketers have facility to collect data about particular users, through registration forms and surveys, to maintain specific online marketing campaign.
Through internet marketing it’s easy to provide all the information at a single place and thus get quick results as compare to conventional marketing.
Types of Internet Marketing
• Search Engine Optimization
• Pay Per Click
• Social Media Optimization
• Affiliate Marketing
• Banner advertising
• Online articles
• PR distribution
• RSS and news article feeds
• Email marketing
• Newsletter signup
Considering all the above factors Internet Marketing is a new age marketing tool that provides you the opportunity to do global branding of your business at a cheaper cost as compare to conventional methods.
- The Top Three Money Boosting Internet Marketing Tips
- Understanding Article Marketing
- You Can Find True Ways To Composing With Objective, Keywords And A Proactive Approach. Where To Distribute Your Article Content Depends Upon Your Preferred Results. Perform A Little Research, Examine The Competing Firms And Increase On The Other Content Around.
Tags: E-marketing, Internet Marketing, online marketing, Types of Internet Marketing
This entry was posted on Tuesday, February 16th, 2010 at 7:03 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
18 Responses to “How Internet Marketing is better than Conventional Marketing”
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Careers @ SEO
It was interesting to read, thanks, are very well written.
All your points are relevant, valid and presented well and I do agree with them. However, to preclude traditional marketing initiatives that are currently working for a particular company such as attending trade shows, would be a mistake. Rather, an integrated marketing strategy utilizing the best tools for each specific company would be the best approach. Thanks for the post
Informative article about internet marketing, thanks for sharing with us. Internet is the best media to enlarge your business if we use it in a proper way.
Around 30% of the global population is online. So you can easily tap a large number of clients for your business in a cost effective manner. Thus Internet Marketing is definitely a new age marketing tool. I agree !!!
I’m with Julie – e-marketing is a valuable new addition to the marketing mix but any really good marketing campaign takes all available online and offline options into account and breaks things down by resource availability, budget, the key message and the customer environment. Particularly within the B2B marketing space, the personal touch, applied to a few influencers, can be very successful in generating ongoing business. Human beings will always seek ‘touch’ and e-marketing campaigns, whilst cost effective, measurable and flexible, will never be able to ‘touch’ a customer in the way traditional methods can.
I absolutely agree! One key popint is that from a sales perspective you can only ever be in one place at one time or talking to one person on the phone. The internet has changed that for many busineses.
Affiliate marketing is a great method for any business to market the products and services. There are lots of benefits associated with this form of marketing on both sides for the affiliate and the merchant.
Very good information, thank you very much by the article and the quality of your Web site. A greeting from Chile.
this post its very usefull thx!
Hi there I like your post
Effective B2B Marketing Tools
B2B Marketing is done through various means and simple articles such as this that explains the very methods of B2B Marketing which is not a full-fledged academic subject as of now. It remains to be seen after the burgeoning and open success of a closed phenomenon like B2B Marketing whether this discipline will emerge as an academic knowledge.
I totally agree! The internet is THE way to go these days. I heard a statistic the other day, in fact, that said that some 70% of small businesses still don’t even have a website!! These people need to get with the program! Thanks for the post.
Internet marketing is way more efficient than conventional marketing in my opinion. The amount of people you can reach for pennies per click, or even through free SEO is phenomenal. I also love how even the newbie can get started in internet marketing right now and carve out a niche for his(or her)self. Good post!
– Matt
Totally agree i think that internet marketing is more efficient is terms of ROI, it is more focused to customers,it is more precise in terms of social group attack.
Almost everyone that earnsmoney on the internet (even the millionaires) do so through affiliate marketing. Being successful in affiliate marketing involves applying the formula that makes other affiliate marketers successful. For example, autoblogging. Autoblogging has been one of the least well-known forms of making money online for quite some time… basically because it’s quite difficult to make a good auto-blog. Yet, when done right, it can provide you with a lifetime of passive income with the only real work required being the setting up process. Video Marketing, and several other marketing strategies are all designed to drive traffic to your site, can be incorporated gradually in order to raise the position your site appears in the SERPs when any one searches for a term related to your site. And yet, even this can be totally automated.
I really like my area, What i am inside internet marketing/SEO. Have you ever heard about meetup.com? I find we now have usually some straight possibilities to fulfill and netwoork to some other people it. You must try it out when you get yourself a period.
I completely agree with your all points…well explained.
Internet markeitng is more efficient in terms of ROI. It is the best source to enlarge your business if you know how to use it.
–Josiah
As I come to fully grasp article marketing, its success is not reliant on the quality of information passed on to potential clients, rather it has to do more with the fluency and simplicity of marketing that information.