SEO Tips for E-Commerce Websites
Shopping and the Web. They go together like Mr. and Mrs. Smith. Well, maybe not quite, but Internet shopping or E-commerce is one of the fastest-growing industry in the world.
It’s fairly easy to set up an e-commerce website and sell almost anything from flowers to diamonds on the Internet. Search through the shopping section of Google or Yahoo and you can see the huge variety of products that are available to buy online.
When shopping online, maximum no of potential customers use Search Engines, mainly Google, Yahoo or Bing. That’s why it is very important for e-commerce website owner that his site is visible to search engines. If your web site is not search engine friendly and shopping cart is not optimized for Search Engines, then you have to go for expensive advertising programs or “pay-per-click” campaigns.
Following are some SEO Tips for E-commerce sites to boost their search rankings
- Optimize only content pages not the administrative pages.
- Try to provide some useful content, don’t only go with images.
- Focus on singular keyword or keyword phrase per content page
- Use unique page title and meta description for each product page.
- Place the keyword in the “meta keywords” area.
- Use your page title as H1.
- Increase your keyword density in the body text reasonably.
- Use keywords in URLs instead of useless ID’s or other parameters
- Use alt tags for all the product images
- Create all products RSS feed and submit it to relevant content aggregators
- Choose a search engine friendly shopping cart system.
- Use consistent navigation for your website
- Use category and sub category landing pages for better search engine visibility.
- Create a good html sitemap not only useful for search engines but also for visitors
- Update you product page frequently to increase crawling rate.
Once gone through above seo tips your e-commerce website is not only search engine friendly but also become user friendly.
Related Websites
- Search Engine Optimization Tips
- New To SEO? Here Are Some Useful Tips
- Search Engine Optimization Guide - Website Backlinks Explained
Tags: E-commerce, e-commerce website
This entry was posted on Thursday, March 4th, 2010 at 5:50 pm and is filed under SEO Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
21 Responses to “SEO Tips for E-Commerce Websites”
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Careers @ SEO
Thanks for the advice. SEO optimizing for an e-commerce site is very similar to SEO for any other site – just make sure it’s readable and friendly for both search engines and visitors. Finding a search engine friendly shopping cart system is sometimes a challenge though.
great article seo is a great way to do business
we do that in denmark great article
Very informative post…!
Well.. ECommerce is THE trend of this era. I mean.. why would I go in market for shopping when I can get all that sitting at home? I live in a city called Pune, where is a huge market but I always buy stuff online and enjoy!
The present online market has much important in SEO for E commerce site. I found E commerce site is difficult to do SEO because many of the pages are dynamic also we need to do care while doing on page modification.The post is excellent and states the important tips for optimizing e commerce site.
I have an E-commerce site, i will use it
Great tips, I find it much harder to seo on e=comm sites any little tip can help..
Ecommerce websites are bit difficult to optimize..Thanks for helping.
and the most important thing is not to forget to add the site to the webmasters..and add a code to track your business that is e-commerce code an google analytic
great article, i find using the right open source e-commerce package helps achieve a lot of the above, magento is my favourite but is weak on sitemaps.
Thanks for the tips, there were some, i didn’t know. I give help to a buddy, who has a new shop and we optimize it right now. Greetings from Berlin
Phenomenal blog, numerous fascinating details. I believe seven of days ago, I have seen a similar blog. Does anybody know how to track future posts?
Thank you for the post, this is good tips!
Hi………
Thanks for the advice. SEO optimizing for an e-commerce site is very similar to SEO for any other site.
Great tips, thanks for a great article, one important thing you’ve missed though is image optimization, when done the right way for ecommerce websites it can be very important and bring a decent amount of traffic.
Good article,it’s good for business,thank you for sharing
I am trying to optimize my new e-commerce project. The beginning is very hard. At the moment I am trying to search information about the optimization. So I found your blog. Thanks for some helpfull tipps. Wish you good luck with your site! Best wishes from Germany.
Well great content still one thing you miss from my point of view is creating H2 tags for every page whereas there are many other small small things which needs to take care in order to get attention of visitors and search engines.
but we still place 50% attention on the main page, another 50% on the content page. this is my experience
All above are important but the focus key stays on: a keyword or keyword phrase per page, increase your keyword density, use alt tags for all the product images