SEO Tips | How small business can get better search engine ranking
A seo campaign can be very beneficial for small business but sometime it is unaffordable because of the high cost. Mostly SEO companies charge too heavily for their seo services. But this doesn’t mean that because you are small business your search engine presence also should be small. The best option with low budget is to do basic seo in-house and try to make your website search engine friendly.
Nowadays small businesses are getting more conscious about learning and executing basic seo campaign. But still there are lot of confusion about basic seo techniques and strategies. Basic seo don’t require too much knowledge and also high-level consulting. What you need is the, correctly making use of free resources available on the net.
Following are the some basic seo tips and free seo resources available on net to make your website more search engine friendly and getting better search engine ranking.
Keyword Research – Keyword research is the basis for your seo campaign success. You can use these free keyword research tools to find most relevant and searched keyword in your niche. Finding the most significant keywords is half the battle is won.
Wordtracker Keyword Research Tool
Google Keyword Research Tool
Content – Content is King in seo, with the help of keywords found through keyword research you can create unique content by yourself or can take help of professional content writer.
Meta Tags – Meta tags are very important factors to provide proper information about a web page to search engine spiders. Following tool can help you to generate all the basic meta tags required.
W3C Validation – With the help of following tool you can validate your CSS and HTML because many search engines cannot properly index a site that has serious HTML errors.
Sitemap Creation – To create a sitemap is very necessary to help search engines spiders understand precisely what your site is about and the hierarchy of the web pages, so that it can appropriately rank your site in SERPs.
Free Online Google Sitemap Generator
Search Engine submission – Once gone through all the above process now you are ready for most important aspect, which is to submit your website to major search engines like Google, Yahoo, Bing and Ask. Generally other search engines results are empowered by these major search engines. Here are the links…
http://www.google.com/addurl.html
http://www.bing.com/docs/submit.aspx
http://siteexplorer.search.yahoo.com/in/free/request
Directory Submission – There are lots of business directories are available on net which provide free listing, you can use them to get back link. Directory submission is one of the best method for gaining quality one-way incoming back links.
Web Analytics – Web analytics is use to measure the behavior of visitors to a website. There are plenty of free web analytics software and services available to check the result of your seo campaign. Google analytics is one of them.
http://www.google.com/analytics/
Some Other Useful Links – Major search engines provide help and tools to check indexing status and optimize visibility of your website. Following are the links to major search engine webmaster tools.
https://www.google.com/webmasters/tools/
https://siteexplorer.search.yahoo.com/mysites
Following all the above seo tips and tools, small business can insure a search engine friendly website and better search engine ranking.
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Tags: search engine friendly website, search engine ranking, SEO Tips, SEO Tips for small business
This entry was posted on Saturday, January 9th, 2010 at 1:58 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
12 Responses to “SEO Tips | How small business can get better search engine ranking”
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Careers @ SEO
Great stuff….I specialize in helping out the small businesses looking to DIY , also, since that is from whence I came.
FYI — two of your links are bad in the article…
The bing submission links to yahoo.
And the list of Internet directories links to your
Contact page.
Thought you’d like to know.
Michael
Nice reminders. Good to have all these URLs in 1 place.
But, SEO is changing everyday, so we have to keep a close watch as to what more should be added to this list.
It’s a great run down. I really like that you have pointed to keyword research right away as determining the best keywords and suitable search phrases to implement is vital in internet success. Settle on the wrong keywords and you would most likely never be able to achieve search results you could have had.
I completely agree. For a small company the cost of professional seo can be tantamount. It might not even be cost-effective. Instead it is recommendable to learn a lot about the subject yourself and save the money. However it can be worthwhile to have an seo expert on the sideline as a consulent to guide you on the larger picture. But to pay him to do all the work will probably be too much for the small company.
These SEO tips will sure help me alot. Thanks for the tips they were great.
Business needs an edge to be a top ranking site in the major search engines. Thanks for this very informative post you have here. I’ve been looking for good articles to help me gain some good insights and updates. I find this very helpful indeed.
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Hi. I don’t follow many blogs, but yours is of thelittle I follow.Have a awesome day!
Great article! I have found much of what you say is true. Good Blog!
good write-up i would certainly like to know much more.|interesting, I’ll test this out and report back.
Excellent post and some “right on the money” points. I would add is if you do all the things you suggest, the search engines will find you organically, so I don’t suggest you submit your sites to the search engines. Creating a profile from your gmail account and adding your links to your sites is almost all you have to do to get indexed by Google. Creating a Google profile is a must in our books.