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There is nothing free in this world nor is Social Media

There is a misconception about social media that it is either free or too cheap to use. I do not agree with this thing. In my point of view social media is more expensive than conventional media. You will agree with me if you believe in an old saying “Time is money”. Social media is just about spending your precious time instead of money. Of course money is also evolved but the most important thing is, more the time you spend more the better results you get.

What is social media all about? Answer is participation. Participating in social media is free from the perspective of joining and engaging. But to get something out of it, you need a quality approach. It’s not all about just joining, spamming comments, just increasing follower or following list, etc. In simple words it is like a “give n take” relationship, you come up with some good and quality thing for the community and you will get your desired result I.e. followers and more traffic to your website /blog.

How much time is required for a social media campaign? Answer is that there is no limit. It’s solely depends upon you what you really wants to get back from your social media campaign. If you think that just doing an experiment in social media with little time can achieve success, then you are on wrong path. Don’t start a social media campaign unless you can commit to spend the time which is required for quality work.

Social Media is not all about spending time! Lot of other things is required to maintain a social media campaign. Social media sites charges a fee for upgrading to a premium or pro account. You require lot of paid tools to create a buzz. From a company point of view, social media is not a one man show. You need your employees to spend some time on social media sites. So money is also evolved and sometime it can be a big amount.

That’s why social media campaign definitely needs an investment in resources and technology other then time, that isn’t free by any means.

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Tags: Social Media, social media campaign

This entry was posted on Thursday, January 21st, 2010 at 3:51 pm and is filed under Social Media, Social Media Optimization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.