SEO Tips |How to improve URL structure of website for better Google ranking
Creating a URL structure that describes the content can improve Google ranking of the website. This can be done by organizing the website by creating descriptive categories and filenames for the documents, helping in logical creation of simple and user friendly URLs. URL containing relevant keywords provides users and search engines with more information about the page.
URL to a document is shown as part of a search result in Google, below the document’s title and snippet. Words in the URL on the search result appear in bold if they appear in the user’s query. That’s why it is important to have a good URL structure.
Guide to improve URL structure for better Google ranking
- Use short and simple URLs
- Shorter the URL, easier to circulate
- Use keywords in URL that are relevant to page content
- Avoid using lengthy URLs with unnecessary parameters and session IDs
- Create a simple directory structure that organizes your content well and is easy for visitors to know where they are at web site
- Avoid having deep nesting of sub directories like dir1/dir2/…
- Use a robots.txt file to block Google bots access to tricky URLs
- Check your site for broken relative links
- Don’t use pages from sub domains and root directories
- Avoid using odd capitalization of URLs
- Use dash instead of underscore to separate the terms
- Don’t mix up www & non-www versions of URLs in internal linking structure
- Set up a 301 redirect from non-preferred URLs to the dominant URL
Following above points can not only help you to create simple and user friendly URL structures but also in improving your website ranking in Google.
Related Websites- SEO Tips for Blog Traffic Generation
- goo.gl URL Shortener Bookmarklet via YQL
- Three Truths Of Link Building
Tags: better Google ranking, Google, google ranking, URL structure
This entry was posted on Tuesday, January 19th, 2010 at 12:24 pm and is filed under Google, SEO Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
9 Responses to “SEO Tips |How to improve URL structure of website for better Google ranking”
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Careers @ SEO
A lot of the time URL structure is the culprit in creating duplicated content. However, there are several other factors that can cause these issues too.
yes, you are right. URL Structure is the one of the important fectors for SEO friendly website. It will definitely improve your website ranking in search engines.
Agreed…. I frequently have to go back and restructure pages to simplify the URLs. The ‘dash’ suggestion is a big one! It seems to work for me.
Thanks!
I didn’t knew that improving URL structure of website may be crucial for better Google ranking, Now I will consider tis thing for my site.
for me as from the initial level learned most of the things from the blog…….
Have you ever thought about adding a little bit more than just your thoughts? I mean, what you say is important and everything. But its got no punch, no pop! Maybe if you added a pic or two, a video? You could have such a more powerful blog if you let people SEE what youre talking about instead of just reading it.
301 is very powerful for the site..hate to see the not found error on a site is just waste of time
very nice information about URL structure. and it is fact that if we use our keyword in domain name we get 100% positive result for Google ranking.
I love how simple this guide is. I’m a fan of checklists that I can say “Am I doing this? and give a quick answer. Really cool stuff.
Are you going to be updating this blog anymore? I am enjoying your posts and would love to read more!