Archive for the ‘SEO’ Category
« Older EntriesSEO Checklist | Search Engine Optimization Checklist
To achieve top ranking in SERPs it is necessary to consider seo right from the start. Here is a seo checklist of the factors that affect your rankings with major search engines. The list contains all the basic seo steps to make a search engine friendly website. Most of the factors in the seo checklist applies to major search engines likely Google, Yahoo and Bing.
The following is a seo checklist of all the tasks that are necessary for a successful SEO Campaign (more…)
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Posted in SEO
List of SEO Terms | SEO Definitions | SEO Glossary |SEO Terminology
Sometimes seo terminology can be very puzzling for website owners, who perhaps have an unclear idea about the meaning of the term, but don’t understand the complete process involved. In this post I had tried to provide better understanding of SEO terms for you. Following is the list of seo terms and definitions. (more…)
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SEO Tips | How to use description meta tag effectively
The Description Meta Tag gives search engines a summary of what the page is about. The description that you provide is used as snippets for your pages, so make sure that you put the most effective and relevant keywords into the description of your website. (more…)
Posted in SEO, SEO Tips
SEO Tips | How small business can get better search engine ranking
A seo campaign can be very beneficial for small business but sometime it is unaffordable because of the high cost. Mostly SEO companies charge too heavily for their seo services. But this doesn’t mean that because you are small business your search engine presence also should be small. The best option with low budget is to do basic seo in-house and try to make your website search engine friendly.
Nowadays small businesses are getting more conscious about learning and executing basic seo campaign. But still there are lot of confusion about basic seo techniques and strategies. Basic seo don’t require too much knowledge and also high-level consulting. What you need is the, correctly making use of free resources available on the net.
Following are the some basic seo tips and free seo resources available on net to make your website more search engine friendly and getting better search engine ranking.
Keyword Research – Keyword research is the basis for your seo campaign success. You can use these free keyword research tools to find most relevant and searched keyword in your niche. Finding the most significant keywords is half the battle is won.
Wordtracker Keyword Research Tool
Google Keyword Research Tool
Content – Content is King in seo, with the help of keywords found through keyword research you can create unique content by yourself or can take help of professional content writer.
Meta Tags – Meta tags are very important factors to provide proper information about a web page to search engine spiders. Following tool can help you to generate all the basic meta tags required.
W3C Validation – With the help of following tool you can validate your CSS and HTML because many search engines cannot properly index a site that has serious HTML errors.
Sitemap Creation – To create a sitemap is very necessary to help search engines spiders understand precisely what your site is about and the hierarchy of the web pages, so that it can appropriately rank your site in SERPs.
Free Online Google Sitemap Generator
Search Engine submission – Once gone through all the above process now you are ready for most important aspect, which is to submit your website to major search engines like Google, Yahoo, Bing and Ask. Generally other search engines results are empowered by these major search engines. Here are the links…
http://www.google.com/addurl.html
http://www.bing.com/docs/submit.aspx
http://siteexplorer.search.yahoo.com/in/free/request
Directory Submission – There are lots of business directories are available on net which provide free listing, you can use them to get back link. Directory submission is one of the best method for gaining quality one-way incoming back links.
Web Analytics – Web analytics is use to measure the behavior of visitors to a website. There are plenty of free web analytics software and services available to check the result of your seo campaign. Google analytics is one of them.
http://www.google.com/analytics/
Some Other Useful Links – Major search engines provide help and tools to check indexing status and optimize visibility of your website. Following are the links to major search engine webmaster tools.
https://www.google.com/webmasters/tools/
https://siteexplorer.search.yahoo.com/mysites
Following all the above seo tips and tools, small business can insure a search engine friendly website and better search engine ranking.
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Posted in SEO
SEO in 2010 | Real-Time Search Optimization
Now with both the major search engine Google and Bing entered in real-time search, it’s definitely going to affect the brand reputation and SEO in near future. Real Time Search is certainly going to be the major factor for most of the online marketers. That’s why till now if you are not using the Twitter or Facebook or Blogging, then the time has come to give serious thought about it.
What is real-time search?
“Real-Time Search” means to get search results on live updates from people on sites like Twitter, FriendFeed, Facebook, Myspace, as well as headlines from latest news and blog posts. In simple words it means that search engines are now grading the social relevancy of a searched query and giving it place in SERPS.
What does real-time search mean to you as an online marketer?
Think about being on top result of Google with just a simple tweet or a latest blog post. Is’ it exciting, no worry about unique content, link building, nothing but just get engage enormously in social media and more the chance of getting found in top position in Google SERPs that display real-time results.
How to do Real-Time Search Optimization?
Considering all these things in my point of view real-time search optimization will be required to become a part of real-time search. Because still it’s a new concept and understanding of people is not so much about it will take time to come out with some technical description. Real-time search optimization can be define as following
Search Engine Optimization + Social Media Optimization = Real-Time Search Optimization
In simple word integrating seo with social media optimization can result into real-time search optimization.
Real-time search optimization will require good social media planning and strategies then technical knowhow. Definitely the basics of SEO will not be challenged, and possibly will be as long as search engines exist. But to build the brand reputation need of social media with seo will be in more demand. Now it will be not simple as just optimize your site and found in top SERPs but it will be also very important what people are talking about your brand in social media.
In present scenario the most important thing is to focus on Twitter to build your social relevancy because tweets are showing up in Google real-time search within minutes. You will have to work hard to build up a genuine following and really good tweets in order to be there. But also not to forget other online communities like Facebook, Myspace, Linkedin, Youtube, etc, to strengthen your social eminence.
Definitely it’s a new start and lot to come about, that’s why start doing basic things and planning for Real-Time Search Optimization.
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Posted in Google, Real-Time Search Optimization, SEO, SMO, Social Media Optimization, Twitter
SEO in 2010 | Consider Page Speed for Google Ranking
According to Google’s Matt Cutts, page loading time can be a ranking factor in 2010. Though it may be not a major factor but it’s definitely going to hurt the ranking of the website which take unusual time to load.
There are lots of tools available on internet to identify the problems and make them run smoothly. Google has come up with a tool known as Google Page Speed. It is an open-source Firefox/Firebug Add-on. You can use it to evaluate the performance of your web pages.
Once you have installed Google Page Speed in your Firefox browser. You can analyze your page and Page Speed will come with a comprehensive list of problems along with suggestions.
Link to download Google Page Speed
http://code.google.com/speed/page-speed/download.html
Advantage of using Google Page Speed
Improve page load time of your webpage
Reduce your bandwidth and hosting costs
Improve Google ranking in future
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Posted in Google, SEO
