Archive for the ‘SMO’ Category
Some tips to use social networking sites effectively
Social networking websites are platform where people connect with friends, family members and new peoples in a particular community. Today these social network sites are buzzword in business community because of opportunity provided to interact with potential customers and to know what people are talking about your business.
Following are some tips to use social networking sites effectively (more…)
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Posted in SMO, Social Media, Social Media Optimization
SEO in 2010 | Real-Time Search Optimization
Now with both the major search engine Google and Bing entered in real-time search, it’s definitely going to affect the brand reputation and SEO in near future. Real Time Search is certainly going to be the major factor for most of the online marketers. That’s why till now if you are not using the Twitter or Facebook or Blogging, then the time has come to give serious thought about it.
What is real-time search?
“Real-Time Search” means to get search results on live updates from people on sites like Twitter, FriendFeed, Facebook, Myspace, as well as headlines from latest news and blog posts. In simple words it means that search engines are now grading the social relevancy of a searched query and giving it place in SERPS.
What does real-time search mean to you as an online marketer?
Think about being on top result of Google with just a simple tweet or a latest blog post. Is’ it exciting, no worry about unique content, link building, nothing but just get engage enormously in social media and more the chance of getting found in top position in Google SERPs that display real-time results.
How to do Real-Time Search Optimization?
Considering all these things in my point of view real-time search optimization will be required to become a part of real-time search. Because still it’s a new concept and understanding of people is not so much about it will take time to come out with some technical description. Real-time search optimization can be define as following
Search Engine Optimization + Social Media Optimization = Real-Time Search Optimization
In simple word integrating seo with social media optimization can result into real-time search optimization.
Real-time search optimization will require good social media planning and strategies then technical knowhow. Definitely the basics of SEO will not be challenged, and possibly will be as long as search engines exist. But to build the brand reputation need of social media with seo will be in more demand. Now it will be not simple as just optimize your site and found in top SERPs but it will be also very important what people are talking about your brand in social media.
In present scenario the most important thing is to focus on Twitter to build your social relevancy because tweets are showing up in Google real-time search within minutes. You will have to work hard to build up a genuine following and really good tweets in order to be there. But also not to forget other online communities like Facebook, Myspace, Linkedin, Youtube, etc, to strengthen your social eminence.
Definitely it’s a new start and lot to come about, that’s why start doing basic things and planning for Real-Time Search Optimization.
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Posted in Google, Real-Time Search Optimization, SEO, SMO, Social Media Optimization, Twitter
Ask yourself these questions before starting social media campaign
Social Media is a buzzword today; everybody is talking about twitter, facebook, linkedin, etc to promote their business. It is really very useful tool if used properly otherwise it can do harm instead of doing good. That’s why it is very necessary to do some ground work before starting your social media campaign.
Just answer the following questions and you will be in a better position to start your social media campaign:
What is the objective behind my social media campaign?
Do I really need to start a social media campaign?
How much time and money it’s going to required?
What is going to be ROI?
Shall it going to be beneficial for my products/services?
Do I need a social media expert or I am going to do it myself?
Which social media sites are best to promote my product/service?
What type of community I am looking for?
What will be the expectations of community from me?
How much I know about social media optimization?
What I need to know more about social media?
Who are my target audience?
What are their demographics?
What my competitors are doing on social media sites?
How many followers are there in my competitor’s Twitter a/c?
Do I need a blog?
Who is going to post or maintain the blog?
How I am going to monitor my campaign?
How I am going measure success of my social media campaign?
If you are able to answers these question satisfactorily then definitely it’s going to help you to start your social media campaign properly and be benefited from it
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Posted in SMO, Social Media Optimization
Use Social Media Sites to promote your business.
No matter if you are a big brand or small business owners, in my point of view social media sites are very good means of promotion for all type of brands. Both big and the little guys can use it to interact with new potential customers or clients. In today’s web world millions of people are using social media on a regular basis & more no of people are joining every day.These social media sites have evolved into a very good source for generating leads and branding tool, and with using them in a right manner; you can promote your business very quickly and economically as compare to other ways.
There are a big no of social media sites on the internet, sometimes too many. But all of them are not so important, so the most important thing is to choose right list of sites which can really help you to promote your brand. Now the question arises how select the right ones?
I had spend a lot of time by going through lots of social media sites and in the end came up with a list of sites which according to me are worth exploring. All of the sites in this list are evaluated on different criteria’s such as concept, social interface, traffic, activities etc.
I had included all type of sites whether it is a social networking site or a social news site or social bookmarking site.
List of top 20 Social Media Sites.
- Wordpress
- Blogger
- Myspace
- Digg
- Delicious
- Mixx
- Youtube
- Shoutwire
- Newsvine
- Propeller
- Jumptags
- Yahoo Buzz
- Kirsty
- Backflip
- Flicker
- Stumbleupon
Please take my Blog Reader Project survey.
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Posted in SMO, Social Media Optimization, Social Media Sites
