Archive for the ‘Social Media Optimization’ Category
« Older EntriesSome tips to use social networking sites effectively
Social networking websites are platform where people connect with friends, family members and new peoples in a particular community. Today these social network sites are buzzword in business community because of opportunity provided to interact with potential customers and to know what people are talking about your business.
Following are some tips to use social networking sites effectively (more…)
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Posted in SMO, Social Media, Social Media Optimization
There is nothing free in this world nor is Social Media
There is a misconception about social media that it is either free or too cheap to use. I do not agree with this thing. In my point of view social media is more expensive than conventional media. You will agree with me if you believe in an old saying “Time is money”. Social media is just about spending your precious time instead of money. Of course money is also evolved but the most important thing is, more the time you spend more the better results you get. (more…)
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Posted in Social Media, Social Media Optimization
SEO in 2010 | Real-Time Search Optimization
Now with both the major search engine Google and Bing entered in real-time search, it’s definitely going to affect the brand reputation and SEO in near future. Real Time Search is certainly going to be the major factor for most of the online marketers. That’s why till now if you are not using the Twitter or Facebook or Blogging, then the time has come to give serious thought about it.
What is real-time search?
“Real-Time Search” means to get search results on live updates from people on sites like Twitter, FriendFeed, Facebook, Myspace, as well as headlines from latest news and blog posts. In simple words it means that search engines are now grading the social relevancy of a searched query and giving it place in SERPS.
What does real-time search mean to you as an online marketer?
Think about being on top result of Google with just a simple tweet or a latest blog post. Is’ it exciting, no worry about unique content, link building, nothing but just get engage enormously in social media and more the chance of getting found in top position in Google SERPs that display real-time results.
How to do Real-Time Search Optimization?
Considering all these things in my point of view real-time search optimization will be required to become a part of real-time search. Because still it’s a new concept and understanding of people is not so much about it will take time to come out with some technical description. Real-time search optimization can be define as following
Search Engine Optimization + Social Media Optimization = Real-Time Search Optimization
In simple word integrating seo with social media optimization can result into real-time search optimization.
Real-time search optimization will require good social media planning and strategies then technical knowhow. Definitely the basics of SEO will not be challenged, and possibly will be as long as search engines exist. But to build the brand reputation need of social media with seo will be in more demand. Now it will be not simple as just optimize your site and found in top SERPs but it will be also very important what people are talking about your brand in social media.
In present scenario the most important thing is to focus on Twitter to build your social relevancy because tweets are showing up in Google real-time search within minutes. You will have to work hard to build up a genuine following and really good tweets in order to be there. But also not to forget other online communities like Facebook, Myspace, Linkedin, Youtube, etc, to strengthen your social eminence.
Definitely it’s a new start and lot to come about, that’s why start doing basic things and planning for Real-Time Search Optimization.
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Posted in Google, Real-Time Search Optimization, SEO, SMO, Social Media Optimization, Twitter
Ask yourself these questions before starting social media campaign
Social Media is a buzzword today; everybody is talking about twitter, facebook, linkedin, etc to promote their business. It is really very useful tool if used properly otherwise it can do harm instead of doing good. That’s why it is very necessary to do some ground work before starting your social media campaign.
Just answer the following questions and you will be in a better position to start your social media campaign:
What is the objective behind my social media campaign?
Do I really need to start a social media campaign?
How much time and money it’s going to required?
What is going to be ROI?
Shall it going to be beneficial for my products/services?
Do I need a social media expert or I am going to do it myself?
Which social media sites are best to promote my product/service?
What type of community I am looking for?
What will be the expectations of community from me?
How much I know about social media optimization?
What I need to know more about social media?
Who are my target audience?
What are their demographics?
What my competitors are doing on social media sites?
How many followers are there in my competitor’s Twitter a/c?
Do I need a blog?
Who is going to post or maintain the blog?
How I am going to monitor my campaign?
How I am going measure success of my social media campaign?
If you are able to answers these question satisfactorily then definitely it’s going to help you to start your social media campaign properly and be benefited from it
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Posted in SMO, Social Media Optimization
What is the importance of keyword research in SEO?
Keyword research is the most important aspect of your SEO campaign. Success or failure of SEO Campaign depends upon how you use this technique. Because if you are not able to find the most relevant keyword for your website then the search engines and your prospective customers may never find you, which may result in loss of money and time. If you really want to make something out of your SEO campaign then you can’t afford to choose wrong keywords. Here’s why – The keywords you choose will be the center of your entire seo process.
Keywords are the short, expressive phrases that are used by a searcher in search engines, also known as keyword phrases, key phrases, key terms. It is very important for you to give a considerable amount of time in watchfully choosing influential keywords; you are definitely to be rewarded with higher ranks in search engine result pages.
Keyword research can help you to create a well-optimized site, because it is very easy for your content writers and other content producers to work comfortably with well-chosen keywords. If your keywords are very much relevant to your site content then there is chance of getting more and significant traffic through search engines. It will also help you to get your targeted audience.
There are lot of keyword research tools are available on internet both paid and free. Like Google AdWords Keywords Tool, Wordtrakcer, Keyword Discovery etc for extracting a list of relevant keywords. You should analyze the effectiveness and relevancy of the keywords to your business and then only go for them. Because if you don’t do this than it can result in failure of your seo campaign.
There are many professional seo expert or companies are available to perform this task on your behalf. They are in better position to do so if you are not a seo expert. But one thing to always remember right keyword selection can lead you to the web presence you really want.
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Posted in SEO, Social Media Optimization
Try sponsored tweets on twitter to earn money
There is good news for all Twitter users; now they can earn for tweeting SponsoredTweets. This a new concept on twitter in which a twitter user is paid to tweet. We all are aware of the fact that Twitter is a great tool to reach new prospective customers or promote the products or services. The idea behind Sponsored Tweets is to connect advertiser with tweeters. Tweeters can earn a lot of money for spreading the advertiser’s tweet.
To start just visit SponsoredTweets site and sign up with your Twitter id and decide your cost which you want to receive from advertiser. Once you start getting the sponsored tweet from advertiser then you can tweet it and earn money.
There is a referral program also in which you can refer this program to your fellow twitters and can earn 10% of the revenue for each successful transaction that Tweeter makes. You can use links and badges provided by sponsoredtweets.
So what are you waiting for, just signup and enjoy tweeting Sponsored Tweets
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Posted in Social Media Optimization, Twitter
