A spider decides your fate on World Wide Web.

Interesting , Is’nt  it! When you talk of getting your website listed at the top results of SERPs, the most important thing you should be acquainted with, is the functioning of the search engine spiders that crawl over your website.

What is a search engine spider ?

A search engine spider or crawler is a computer program that browses the World Wide Web in a systematic, automated way. Major search engines like Google, Yahoo or Bing use these spiders to get the update knowledge of the sites that are on the web. This process is called Web crawling or spidering.

How search engine spiders works ?

The crawler does just what its name implies. It crawls the web following links, updating pages, and adding new pages when it comes across them. They visit URL to URL until they have visited every web site on the Internet. This is called indexing or spidering. The index is where the spider collected data is stored.

Why search engine spiders are so important ?

When someone perform a search for a particular keyword then search engine gives the result  from the index which are most relevent to the search. That’s why spiders are so important because they decide relevency and positioning of website in SERPs. That’s why if your site is not spidre friendly or not crawled by spider then chance getting to the top result of SERPs becomes shallow.

How to manage search engine spiders ?

A lot of people will think that managing the search engine spiders is not possible but its not true. Sometime it is in fact easier than you might think, what it requires is just simple techniques and tools. Having unique and relevent content is the most impotant aspect because spider gives ranking on behalf of relevancy . Duplicate content can affect your ranking. The most important tool is robots.txt file, which show the way to spider which page is important and which page has not be indexed. Using meta tags, H1/H2/H3 Tags, Alt Tag ( crawler can’t read image ), Proper Internal linking and many other methods are there by which you can make spider indexing your website at top ranking.

Overall your aim should be that the crawler visit your site in order for you to get a good rank. A good rank means lot of vistors , lot of  visitors means new potential customer, new customers means more business, more business means more money. Thats why I say a spider decides your fate on World Wide Web.

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Tags: SEARCH ENGINES