Influence of Web Hosting on SEO
Did you know that your web hosting service provider and search engine optimization (SEO) capabilities have a close relationship? It’s true; web hosting greatly affects your website’s search engine optimization. With so many websites competing for the top search ranks, you need to consider the possibility of having a bad web hosting provider. This is especially true if you have optimized all aspects of your website and still notice that your page isn’t being noticed by major searches. Despite your efforts, your page may never reach its potential if you experience the following with your web hosting service.
What to look for when choosing Web Hosting Provider?
One of the most common issues with bad web hosting providers is excessive downtime. If you have noticed that your website has faced a notable amount of downtime, it’s possible that your recent SEO improvements went unnoticed. Search engines use crawlers to index your site, along with any recent changes made to it. If your website happens to be down when the crawlers are sent than unfortunately, any SEO improvements and changes to your site will not be registered by search engines until crawlers are sent in the future. Optimizing any website requires patience and time. It can take several months for a search engine to even recognize your site, let alone list in the first page. Downtime extends this time and ultimately hurts your search engine optimization.
Another common issue is slow loading servers. Websites that possess a longer than average loading time miss out on visitors. Visitors assume the website isn’t working properly or simply don’t want to wait for it to load. This means that they are unlikely to return to the website. Obviously the point of SEO is to get more visitors to your website. Slow loading servers don’t just annoy visitors though. They also cause your website to rank low on search engines. If this is a frequent issue, you can be sure that your page will never reach its full potential. Algorithms sent by Google calculate how long visitors stay on your website. If they aren’t stay long, Google will lower your page rank.
Your website’s IP address is another common factor that affects SEO. Many website owners don’t realize the relationship or simply overlook it. The issue lies in shared hosting. This type of hosting is considerably less expensive than a dedicated IP address. The reason behind this lies in the fact that there is an infinite number of websites on the internet. This forces many web hosting service providers to use shared IP addresses to cut down costs. The problem with this method is that one website’s issues can affect another website. For example, if one site that shares the same IP address as yours doesn’t get indexed, or worse, gets de-indexed, it can hurt your website too. Reputable web hosting providers offer dedicated IP addresses, which should be considered for the best possible search engine optimization.
Your Web Hosting provider does matter for your SEO
If you are serious about getting your website on the top page ranks, you need to consider all things that can hurt, or improve, your SEO efforts. If you have experienced any of these issues, it’s likely that you have a bad web hosting service provider. Reputable web hosting providers have little down time, fast servers, and no issues with bandwidth. The cost my be higher, but in the long run will save you money as your website gets more visitors.
Here you can read a review of one of the most popular web hosting providers