How many people, whom you know, still use Delicious, Digg, Reddit, or Stumbleupon these days? With many social networking sites, headed by Mark Zuckerberg’s creation, dominating the Internet, do you still consider social bookmarking sites as useful tools?

Come to think about it, more people turn to Facebook, Twitter, Google+, LinkedIn, or Pinterest when they have something interesting to share. Despite this, bookmarking portals are still around.

There is just the question of “Are they still relevant?” In order to answer the question, it is best to look at what they can do.

It provides social signals

 Getting a load of these is helpful if you want your portal to get a good placement in Bing, Google, or Yahoo. Sure, likes, shares, and +1’s help with ranking efforts, but so do bookmarks.

This is why it pays to include bookmarking efforts when you want to increase your visibility in search engines. One of the best ways to achieve this is to allow your content to be shared on portals like Delicious, Digg, Reddit, or Stumbleupon.

This is done by providing buttons at the end or beginning of your articles. This is helpful as it encourages visitors to share what you have written to various channels conveniently.

When you think about it, it is easier on your part because the task of sharing is done on your behalf.

It is a source of backlinks

 Link building is one of the pillars of search engine optimisation (SEO). It is an extremely useful strategy to employ if you want your Web site to do well in search engine results.

You might ask, “doesn’t guest posting and getting links from authority sites count as great ways to build backlinks?” Yes, but so does posting links of your content on social bookmarking sites.

Think about it this way: if you want your portal to rank well, you must be willing to try all possible ways of getting the results you want.

It drives traffic to your website

 If you want your domain to receive relevant Web visitors, it is important that your site appear in results after a user hits the “Enter” key. Now, there are lots of strategies that can be implemented to draw several people to your portal.

Some of the best include employing good SEO practices and sharing content through social media sites. In addition, did you know that getting your articles bookmarked is helpful?

Since the links posted on bookmarking domains lead back to your own site, this provides an ideal way to get traffic. Once you get a healthy stream of visits, the chances of getting your website ranked greatly increase.


Whether you have a website for your business or a blog to share your thoughts, its success lies in being found by your target audience. There are several ways to reach your market, and one of them is through social bookmarking domains.

To draw this topic to a close, know that social bookmark sites are still relevant in terms of boosting your online presence. Plus, it helps if your bookmarking efforts are coupled with good SEO and social media practices.

Over to you, what are your opinions regarding social bookmarking sites? Feel free to share these in the comment box!

 About the Author

Jonny Lis is a Digital Marketing Specialist who oversees more than 300 campaigns for Smart Traffic, a company specialising in SEO strategies to ensure their clients achieve high search engine rankings.


Is Social Bookmarking Still Relevant?