Just as any business does the data analysis to know about the nature of sales, profit and loss etc. and have an idea where the business is heading, you can use web analytics to analyse a website, its statistics and the behaviour of the traffic. This can be a very powerful tool which helps  to fine tune the website to get the maximum results of the web presence. This analysis is used by websites, blogs and portals to analyse the trends of the market, the behaviour of the visitors to a website and their preferences regarding the site features.

Following are few of the benefits of web analytics.

1.  Monitoring of Visitors and Users

How long an average visitor spends on a particular website is a very important factor as it says so much about the content of the website. If they did not spend much time in the website probably they could not find what they are looking for. Also what pages did they click, what keywords did they use to be directed to the website, how many times a single visitor returned to the website and what pages were visited by them more often are vital information when a website is optimised. All these data can be found using web analytics.

If those data are not enough and if you want to know more about the users down to the last details web analytics can furnish you those details too. The nationality and language of the visitors, the city of origin and even if your visitors were genuine visitors who actually visited your site. This information will give an overall sense about your possible customers who might purchase your product or service.

2. Help to Optimize the Website

The visitors to your website are the possible customers. So when you carefully analyse the demographics of the visitors and their behaviour patterns it can act as a clear guideline how to optimize the website to serve them the best. You can pay more attention for the pages neglected by the visitors. You can take a different approach of presenting that page and attract visitors. In addition to optimising the content you have to check the functionality of the website as well. Sometimes low visitation might be due to a technical failure which you might have overlooked or the way navigation might not be user friendly for the users. Fixing such issues also can bring a tremendous difference to the inbound web traffic.

3. Effective Sales and E-Marketing Plans

Generally when you make a marketing plan it is done by the probabilities. But when it comes to e-marketing, you are blessed with actual facts. Since the web analytics offer a wealth of information about the visitors, you can plan a killer marketing strategy based on those facts which definitely will deliver.

Knowing your customer base is the most vital factor for a successful marketing strategy. Web analytics provides a comprehensive idea about them making it easier for you to reach the customers and a optimised website will make browsing your website a satisfying experience.

About the author: Eric Lewis is an experienced blogger in various fields. He loves writing articles about SEO Services. Follow him on Google+.



Know Your Customers Better with Web Analytics