Basic SEO Tips for your mobile website

No doubt mobile search is going to remain a hot topic in 2013 as most of the brands are claiming that 30-40 % of their searches are through mobile or smart phones. This implausible rate of growth in mobile search makes the role of mobile seo or seo for mobile very important as nobody will want to miss such a huge gap in traffic for just not been finding in mobile searches.

Mobile seo is still new thing and experts are finding new ways to move ahead. If you have already created a mobile version of your website or planning to do so, take care of following seo tips to make your mobile website search engine friendly:

Keyword Research for Mobile SEO- While researching keywords for mobile website keep in mind that mobile user search for short keywords as compare to pc searches so choose your keywords smartly i.e. short and simple. Take help of Google’s keyword tool’s mobile filtering option

 URL Structure for Mobile SEO  – The most common question is that do you require a different url for mobile version or you can redirect the same url.

According to Google-“ For Googlebot and Googlebot-Mobile, it does not matter what the URL structure is as long as it returns exactly what a user sees too. For example, if you redirect mobile users from www.example.com to m.example.com, that will be recognized by Googlebot-Mobile and both websites will be crawled and added to the correct index. In this case, use a 301 redirect for both users and Googlebot-Mobile’’.

In my point of view use a separate URL structure such as :

Content for Mobile SEO – Content is always king so no exception for mobile website but keep it short as much as possible because mobile user are generally looking for specific content so just provide them that only relevantly.

Meta Tags in Mobile SEO- You can use same meta tags for mobile seo as in your main website

Mobile Site Map – Submit a mobile site map to Google and Bing. Remember Mobile Sitemap should contain only URLs that serve mobile web content.

Following is a sample Mobile Sitemap :

<?xml version=”1.0″ encoding=”UTF-8″ ?>

<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.9″

xmlns:mobile=”http://www.google.com/schemas/sitemap-mobile/1.0″>

<url>

<loc>http://mobile.example.com/article100.html</loc>

<mobile:mobile/>

</url>

</urlset>

Link Building- Finally begin a link building campaign for your mobile website especially starting with mobile directories. Try to get good and effective links pointing towards your mobile website. And don’t forget the social media as according to Google most of the mobile searches are through social media.

Hope these Mobile SEO Tips will help your website getting more traffic and generating new business.

Basic SEO Tips for your mobile website