What’s a blog without an audience? The blogosphere is a highly competitive part of the internet and with so many blogs clamouring to be heard it can be hard to distinguish yourself from the rest.

Fortunately there are tangible and practical methods that savvy bloggers can use to get ahead, in the form of search engine optimisation (SEO) techniques. Here we present a number of effective SEO tips that you, or your blog copywriter, can use to get your blog found by more people.

SEO copywriting basics for bloggers

Though SEO for blogs differs somewhat from the techniques employed for websites, the premise of writing for the search engines as well as people remains the same.

The first step in doing this is to set a number of keywords and key phrases that you will use across all your blog posts. When considering keyword strategy you need to balance a number of factors; chiefly the frequency with which a particular keyword is used in search, and the amount of competition for that keyword. Keyword research tools such as Google’s Adwords keyword tool (https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS) can be invaluable when setting your keywords.

Don’t let SEO take over

Once you have selected your keywords, you can start incorporating them into all your blog posts. You don’t need to go overboard though, and the readability of your posts should always be the main priority. One to three instances of an individual keyword per post is generally enough. It’s also important not to shoehorn them in where they don’t belong, so only use them where they are relevant and appropriate.

Generally you can’t go too far wrong by planning a series of posts themed around your keywords. Don’t try to fit them all in on every post though – focus on one small set of keywords per post.

Though it’s important to have a strong SEO strategy for your blog, it’s also crucial that you don’t let it take over. Any blog copywriter will tell you that you should always write with a natural tone of voice, inserting the keywords into the flow of the piece only where they fit.

Where to use your keywords

The main body of your blog post isn’t the only place where you should use your keywords. Other areas where you should use them include:

  • Categories and tags
  • Meta title
  • Meta description
  • Headings

Linking your posts

What Google and all the other search engines are looking for is the content that is most relevant to their users’ queries. By linking your blog posts to previous posts you have written which relate, you can demonstrate that you have a significant body of content which is relevant, rather than a single standalone piece. Linking to relevant, authoritative external content within the piece can also help.

Creating content worth sharing

Finally, with social signals gradually becoming more important in search, you should focus on creating content that people actually want to share with their friends and colleagues. But if your aim is to create interesting, well-written and insightful content, this should come naturally.

Written by Derryck Strachan
Derryck is a highly experienced SEO copywriter who runs Big Star Copywriting, a leading UK copywriting agency. They have helped dozens of brands build their online businesses through content. You can read more copywriting blog posts from Derryck at http://www.bigstarcopywriting.com.

SEO Tips for Bloggers