Search Engine Optimization

A website is your showroom in the cyber space and if a prospective customer can’t find it, how is he going to buy your product or service? The most important thing for the web-based business owners is the visibility on net. Most effective way for assurance to that visibility is Search Engine Optimization (SEO).Let’s first understood what a search engine is.

What are Search Engines?

Search Engines are the primary tools for Internet users to discover Web sites. The primary search engines are Google, Yahoo and Bing. Search engines are tools designed with a purpose to report to the searcher, those websites on World Wide Web, which appear to be having more significance with the information required by the searcher. The goal of the search engine is to provide high quality content to people searching the Internet.

How Search Engines works?

Search engines use indexing software programs, called robots or spiders. This software programs are programmed to constantly crawl the web in search of new or updated page they will go from URL to URL until they have visited every web site on the Internet. Search engines rank your web pages based on mathematical formulas. The search algorithm is what all search engine uses to verify which sites are the most appropriate to the words you type into it. Each engine has its own secret algorithm.

What is SEO?

Search engine optimization (SEO) is the process of optimizing one’s website to get better results in search engines. There are billions of web pages on the Internet. It’s understandable that not all of them can be listed in the top. Search engines only list web sites that they find relevant to a special topic. You must make sure that your web site is such a site. As an Internet marketing strategy, SEO analyze how search engines work and what people search for. They optimize your web pages so that search engines find them relevant. Usually, the earlier a site is presented in the search results (top 10 positions) the more searchers will visit that site.