Social media networks offer up some of the best promotional mediums in our modern world, thanks to enormous, worldwide audiences that use them – but a social media campaign can go either way. In 2012, many companies learned this the hard way.

American Apparel was forced to apologize for its pre-storm tweet offering “bored” hurricane Sandy victims a store discount. When the so-called super storm killed more than 130 people and left 4 million without electricity, the store issued a statement claiming that the promotion originated “from a good place of trying to keep the machine going – for the sake of our employees and stakeholders,” and was left looking rather sheepish.

Honda, on the other hand, reached 5.5 million people when it offered $500 to high powered Pinterest pinners to promote its new CRV model by taking a break from the site for 24 hours. The competition winners created a board documenting what they did with their time away from the social networking site.

Social Media Highs and Lows of 2012 [Infographics]

Image compliments of MBA in Marketing Degree Guide

Social Media Highs and Lows of 2012 [Infographics]