Social Media Marketing Tips That Work
Sure, social media marketing can result in big payoffs for your business, but there are many nuances that must be skillfully managed to insure success. Below you will find some tips and tricks for managing social media that have been proven to increase any company’s visibility, by targeting your audience and creating meaningful communication with your existing and potential customers.
The proper use of the # symbol, called a hashtag, is crucial to marking keywords topics in your Tweets. When correctly paired with trending words relevant to your business, hashtags will direct Twitter users right to your postings. Besides promoting your business, if you consistently track responses to your hashtags, you can harvest valuable feedback from your customers.
Another trick to staying at the top of the food chain in the social media market is persistent reposting. Luckily, you can find plenty of programs like SocialOomph that will automatically repost your most recent Tweet with the frequency and duration that you can determine. These services are worth the investment since they allow your message to be constantly re-introduced to a new, ever-changing audience.
Avoid big blocks of text and instead present your content on Twitter in list form. Although it may seem awkward at first, if you can distill your message into “top five best…” list format, you’ll be more likely to keep your readers’ attention and you can provide links for those who want more detailed information.
To keep your audience engaged, it’s important that you post interesting information regularly on your social media pages. Resist the urge to write “fluff pieces” and provide your audience with relevant information that is hard to find and can be backed up with facts. If you keep your daily postings interesting, you’ll find your audience will respect your knowledge of your business and patronize your page in order to keep abreast of the latest information and tips.
Responding appropriately to Twitter messages that are written by others that you share on your feed is another important aspect of good social media management. To properly acknowledge the original creator of the post, use the “RT” tag and paste their @name and message on your Twitter feed. Also, Internet etiquette recommends that you always thank anyone who retweets your content on their Twitter feed.
Make sure your blog is set up to allow readers to leave comments, if not you run the risk of offending them by denying their right to respond to your content, whether they want to praise or criticize. Naturally, there’s a chance you will receive some nasty comments, but resist the urge to respond in a sarcastic or angry tone. Keep in mind that your responses are available to everyone reading the comments because they are interested in your product or service, so it’s in your best interest to always remain professional and keep a calm, patient attitude.
When you create an account on social media services like Facebook and LinkedIn, you’re allowed to customize your privacy settings. Since your goal is to attract more customers and increase your visibility, you want to make sure that your settings are tweaked to be as public as possible. If you find you’re having issues with individual users, you can use the social media software to block them from having access to your site.
Making a successful social media marketing campaign does take a sustained effort, but the reward is an expanded market with customers who develop a relationship with your business. When you implement these suggestions and keep your ears open for new techniques, you’ll find that your social media pages can become your most valuable marketing tool.
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Ignite Digital provides professional social media marketing services and other digital solutions for medium to large brands.