Every single marketing campaign is driven by one primary goal, and that is to create a connection with customers. Marketers know that without this, their products are never going to leave the store shelves.
It is why companies invest millions conducting marketing surveys and hiring the best marketing team. To successful sell a product, businesses have to convince people that it is worth their attention. And this is what makes social media such an invaluable idea.

Social media marketing gives companies an incredible edge—one that they did not have until the turn of the century. Established platforms such as Facebook, LinkedIn, and Twitter serve as an effective bridge that business owners can use in communicating with consumers.

Unlike ‘cold’ marketing strategies such as running TV or radio commercials, with social media marketing, companies do not rely on actors to sell a product. They rely on the consumers themselves to advertise their services. If one person likes a product, he tells his friends, who inform theirs and so on. This simple approach to networking can easily translate into thousands of consumers overnight—without you needing to pay anything extra.

How effective is Social Media Marketing?

The statistics speak for themselves. In the early 2000s, not many companies were involved with social media because it was considered unimportant. Social media platforms such as Twitter were viewed as a teenage fad that would soon fade. But today, over 90 percent of the larger companies actively use social media. And hundreds of businesses have been able to turn around their sales with the simple use of Twitter.

How does it Work?

The success of the social media lies with personal connection that it offers. It gives marketers direct access to consumers–a link that can be leveraged in different ways. Some of the ways that you can use social media in improving your business include

  • Driving the sale of Products – Social media offers the perfect vehicle for launching new products or services. You can post frequent updates about your business plans, in the days leading to the launch, while promoting the different ways that the product can be of benefit. You can also answer any early questions consumers may have.
  • Keep your customers close to you – Ever wondered why you keep on visiting the same restaurant or café? It is because people build unconscious relationships with different providers. The close connection offered by social media marketing allows you to build a deeper relationship with your different customers. And the more they get to trust you, the harder it is for them to leave.
  • Increase your online visibility – If you are looking for a way of driving the popularity of your product within cyberspace, then social media networks are the perfect vehicle. Like the Korean pop star, Psy proved, a well-timed post—or in this case, video—can quickly become viral, reaching the homes of millions of people overnight.
  • Improve your customer service – The ability to read, follow and respond to the comments of your customers is one of the more important benefits offered by social media platforms. You not only get to find out what your customers are saying about your business, you can instantly dive into a conversation and dispel rumors or address complaints before they spread too far.

How to Integrate Social Media with your Website

There are different ways of integrating social media into your website. The most popular option is to install ‘share’ buttons on your site. These share buttons are linked to their respective platform. For instance, if you install a Facebook share button on your blog, anyone who reads your post and find it appealing can then share it with their friends.

There are dozens of share buttons that you can integrate into your site, ranging from established platforms such as Twitter and Facebook, to less popular (but by no means less effective) medium such as Foursquare and Tumblr.

Carlang M, is a freelance writer during the day. and a web designer at night. He is married to a lovely wife, who is a lawyer and inevitably wins all the home arguments- except those involving social media marketing. When he is not working or brewing coffee, he dedicates some extra time to improving his skills at  www.openwebsitetutorials.com or working on his book.

Social Media   Why Every Website Needs It