To gauge the success or failure of your social media campaigns or activities, organizations must take advantage of social media tools. These social media monitoring tools help enterprises view the comprehensive and complete picture of their social campaign results in real time.

Social Tools

Social media management tools can be divided into four simple categories but these are not exhaustive.

  1. Social Media Analytics
  2. Social Media Listening Tools
  3. Social Media Engagement Tools
  4. Social Content Creation Tools

Social Media Analytics

With these tools, enterprises actively participating on different social media websites can analyze and view their activities-based results quantitatively.  These analytic social tools are valuable to deduce quantitative analysis of social media metrics. In addition to this, enterprises can also gather essential data with the help of analytic social media monitoring tools like click through rates, viewer engagement rate and number of fans.

Some of the most popular social media analytic tools include Pagelever, Kyoo, Tweeb, Socialbakers and Google Analytics.

Pagelever provides Facebook fan page insights. It allows you to monitor and keep track of activities of fans. It keeps you abreast of number of Facebook fans, likes, comments and overall activities.

Tweeb is also a social media analytics tool which provides customized Twitter analytics while Google Analytics helps you trace and track web conversions. With this tool, you can measure and keep updated with valuable data like page views and bounce rates.

Listening Social Media Tools

These tools help companies extract valuable information related to online traffic conversations from their social media platforms.  With these tools, you can derive meaningful data from the mass of online noise. Some of the best and most sought after listening tools are Brandwatch, Synthesio, Board Tracker and Radian 6.

Brandwatch helps track social media conversations about your brands and website.  While Board Tracker helps keep updated with the latest happenings on bulletin boards and forums.

Social MediaEngagement Tools

Social media engagement tools have bridged the communication gap between enterprises and target customers. Now with these social tools, enterprises can take quick actions, respond and interact with their target audience directly through social media channels.

The basic functionality of these tools covers content authoring, publishing and scheduling, routing real time actions and workflow management.

Some of the most preferred engagement social media tools are Sprout Social, Spredfast and Conversocial.

Sprout social is a fantastic brand sentiment monitoring tool. Enterprises can analyze and monitor the engagement of target audience in their brand. It tells enterprises what is being talked about their brands and if it has an impactful presence or not.

Content Creation Social Media Monitoring Tools

Facebook updates and Tweets have become the latest fad. This is what content creation tools help enterprises do. It enables quick creation and also distribution of social media interactive content.

It not only facilitates creation of content templates but it also enables users of these tools to distribute content to different social media websites. It also supports live streaming. Some of the most popular content creation social tools include Buddymedia and Scribblelive.

Benefits to Organizations for Using Social Tools

Companies can benefit significantly from these social media management tools.  Here are some advantages of using these tools:

Analytic Tools:

These tools help determine and view your brand’s outreach including fan demographics. These helps you see how far your social media campaign is successful in drawing attention from your target market.

It also help you identify the impact and of your brand’s online presence. If the results are not as high as you expected, you can work on ways to improve your online brand identity

Listening Tools

Listening tools help enterprises identify key factors influencing your brand success or failure. Also, with these tools, you can also learn what is being talked about your brand.

Engagement Tools

These tools enable users to post on different social media channels through one platform. By using engagement tools, you can interact and communicate with their customers in real time.

Content Creation Tools

When it comes to creating unified brand presence, content creation tools are the best. With these social tools, you can create content about your brands and publish it on a wide range of social media websites.

The basic purpose of using these social media tools is to increase brand presence and direct target audience on social media pages to their website.  Also, businesses can derive useful data from brand response of customers and take actions to improve the brand accordingly. It’s a great way to learn what’s on the customers mind and to increase sales.

Enterprise Social Media Platforms

Just like customer response, employee engagement and feedback is also important for a brand’s success. Tools like Enterprise 2.0 help enterprises derive valuable employee engagement insights.

Social media Enterprise platforms are internal platforms for employees to interact and engage in discussions. These are used to support and foster employee coordination and also facilitate knowledge sharing. Most popular and sought after platform tools are Huddle, Yammer and Social Business.

E-learning and Community Platforms:

Community platforms facilitate interaction both ways – internal as well as external. These platforms act like user groups and forums which provides people to speak their mind. Some examples of the most used and highly interactive community platforms can be Lithium and Moxie Community.

Similarly, e-learning platforms also facilitate communication and support collaborative functionality. These are more like shared spaces and blogs like Saywire and Composica. There are several advantages of using these platforms like they help connect users with common interests build online communities collectively. Also, these platforms can be used by users to engage and share their experiences with each other. In this way, other people can also learn both positive and negative experiences.

Undeniably, social media management tools have significantly helped businesses to judge and analyze their social media performance. These tools have enabled companies to deduce valuable insights about their customers and social media campaign success. Over the years, there has been a momentous increase in the number of social media monitoring tools which goes to show that social media has truly become the most powerful marketing tool today.

 About Author

Roman Viliavin, vice CEO at Promodo SEM Company.

Unconventional Thinker and candidate master of chess.Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business.Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.




Social Tools   What Are They And Why Use Them?