What’s your keyword selection approach? Do you take a shotgun approach, targeting every keyword you can possibly think of that might relate to your business? Or did you pick one or two keywords based solely on your intuition and roll with it? If you’re using either of those keyword selection strategies, you should reconsider. There’s actually a pretty streamlined process you can use to select the right SEO keywords. It’s not hard, but it does delve deeper into mere intuition or trial-by-error. Using the process UpCity has outlined in the following infographic, you can generate targeted keywords that are relevant to your business and most likely to result in a successful SEO strategy. The best part? There are only four steps. That’s it. Select your core product or service, add modifiers, research your competition and traffic and then commit. You thought it was going to be harder than that, didn’t you? Check out the infographic below to find out how it’s done.

The Basics of Keyword Strategy | Infographic

UpCity is a robust SEO Software and education platform. Learn more at UpCity.com.

The Basics of Keyword Strategy | Infographic