The Benefits of Using Social Media Advertising
At this point in time, just about everyone is hooked to social media. They receive their news updates, entertainment, and the like from many different social media websites. This transforms the Internet into one big market for businesses to set up shop in. Those that do will receive quite a number of benefits that will help sell their products and help the company grow. Sunny Popali, SEO Director of Tempocreative.com and guest blog poster of Dreamgrow, numerates these benefits which will give companies incentive to start, and continue, advertising online.
To start, it is the less expensive option. Before social media became so big, having ads shown in television or played in the radio would cost the company a lot of money. It is mentioned in Popali’s blog post that “getting 30 seconds in prime time on cable television will cost you at least $5,000, while 60 seconds of radio fame will take anywhere from $200 to $1000. The cost of a month of social marketing ranges from $4000 to $7000, depending on the number of networks you want to work on.” In short, advertising online is much more cost efficient. Furthermore, social media can accommodate a number of ad formats, from articles to audio and video, beating out traditional forms of advertising, which can only take in one or two specific formats.
One other benefit is the worldwide reach. Social media makes it possible for your business to reach out to the whole world much easier than it would to reach out to a local or national coverage. Not only that, it is also just as easy on the bank account, giving social media advertising a huge advantage over traditional methods of advertising.
Another is superior customer relations. Social media makes it possible to connect the company and the customer. Through traditional methods, you wouldn’t even know how consumers would feel about your products through billboard ads, radio ads and whatnot. Thanks to social media, customer feedback is instantaneous, allowing them to comment on your product or even share the product to their friends.
Yet another benefit is longer lasting presence. Television ads and billboards may leave an impression on the consumer, but they will eventually be replaced as time goes by. Advertising online, however, will outlast them all for years thanks to the trend of search engines.
Speaking of search engines, the last benefit is SEO or Search Engine Optimization. Popali’s blog post mentions that search engines like Google and Bing have realized the value of social media presence and recommendations as criteria in ranking sites. The more social media presence you build up, as well as the more recommendations you receive(like Facebook Likes and retweets), the higher priority you will have in search engines, granting your company the perfect position to promote your products and services. Traditional methods of advertising is incapable of accomplishing that.
There you have it: a list of benefits for using social media to advertise, according to Sunny Popali. The benefits social media grants are just so enticing that it would be possible for any business to be known all around the world.