According to Alexa LinkedIn is the 16th most visited website on earth. Most of the searches are for people trying to develop partnerships, find employees, jobs, vendors, customers, and internships.

So you’ve created a LinkedIn account for networking, an online resume, job searching, or to connect with potential employees. Let’s assume you’ve completed your profile 100% by LinkedIn standards. Now don’t just sit idle and wait for connections, messages, and recommendations. LinkedIn like other social networks are organically driven. By interacting with others you drive traffic to your page and this interaction can develop into meaningful business relationships.  Just like having a website you need to optimize your personal LinkedIn profile as well as your business page for searches. This ensures you are appropriately promoting you and your company online. Giving users the information they may need depending on your business goals.

Unlike SEO for Google or Yahoo!, LinkedIn optimization is much more basic. LinkedIn’s search algorithm is not very complicated because it searches only within its site and two is based mostly on job descriptions.

Keyword selection should be limited to 5-10 specific keywords relation to your job title. Use the Google Keyword Tool to find out which keywords or phrases are searched for more often.

For example you could list previous jobs.

  • Art Director
  • Art Purchaser
  • Human Resources Director

Understand that since “Art” was already mentioned that keyword is already going to be found as well as “Director”. It does not benefit you to list repetitive keywords. You will be found just the same if you used:

  • Art Director
  • Art Purchaser
  • ·         Human Resources Director

Below are the major factors involved in ranking high in LinkedIn search results:

  1. Job History: LinkedIn uses your      current and previously held job titles and descriptions. The more often      that title is repeated in different companies the higher the ranking. This      shows you’ve consistently had similar responsibilities and skills at each      company.
  2. Headline: In your headline the search engine uses this to      see if that keyword appears here as well. Again looking for continuity for      a job position.
  3. Name: If you happen to have the name “Eric Carpenter” on a personal      page and are lucky enough to be a “carpenter” by trade you will rank      extremely well when people are searching for that keyword. Though fake      names for individuals are highly discouraged and you can risk being      banned. Though having a keyword in your business page name could be      beneficial. For example “Mike Nelson Accounting” or “Kramer Photography”.
  4. Connections: Growing your connections increases the chance of reaching more      networks, groups, schools, business, or social circles with your profile.      The broader the network the more people will be able to find you in search      results.

Your highest level of education should be listed with activities and organizations. If it benefits you to be connected to high school or junior college groups go ahead and list those as well, but only if it enhances your profile and helps you reach your accounts purpose.

Create a list of past clients, companies, projects you have worked for in the past. LinkedIn does not penalize users for your typical “keyword stuffing” like with a website being crawled by Google or Yahoo! would. Basically you should name drop with your top 10 clients and projects. This expands possible keywords to be found under in the searches.

LinkedIn Strategies provides a tutorial video on optimization that is definitely worth checking out for more information.

 Learn more about being creative with LinkedIn, through our website Eric Wagner Marketing.

Author Bio:

Eric is a online marketer and search engine optimization specialist (SEO). In his free time, Eric enjoys exercise, motorcycles, technology, and spending time with family and friends. Connect with him on Google+

Top LinkedIn Keywords