Improving your search engine optimization (SEO) numbers is something website owners are obviously very concerned with, especially if their business gets the majority of its traffic via people searching for it. Dropping off the face of the earth – or at least the first few pages of Google – can literally mean the difference between having a successful business, and seeing your company going under.

And with all the changes Google is making to its search algorithms, it is crucial that you stay on top of what you need to know about SEO. With that being said, here are some of the top SEO ideas for 2013:

Have interesting, unique content

Google authorship is going to matter more and more in SEO. The days of spinning keyword-filled articles are over; Google can tell whether your content is quality work. So it is important to have quality content from good authors on your site that people want to share, especially since social media sharing is increasingly important.

Write guest columns

Getting links by having your guest columns serve several positive things when it comes to SEO. First of all, it increases your authority as an expert in whatever field you are in.  It helps your link-building efforts, especially if your articles are published on quality sites.  You can make new networking connections with the people who publish your article. You can also potentially get your articles shared far and wide. All this can increase not just your SEO efforts, but traffic to your site, which could potentially result in sales, leads, and interest for your site.

Do better anchor links

It used to be that creating links to “click here” or “go here” were some of the worst things when it came to anchor text. It was much better to link to specific keywords, and the more you linked to keywords, the more SEO juice you got. Those days are over. In fact, having a plethora of links to your site with keywords is a bad thing, not a good one.  Instead, make many of your links things like “click here,” “go here,” and other innocuous text. You can also do things like putting your company name or URL as the anchor text.

Use Google+Local

If you have a brick-and-mortal location, it is important to set up your business with Google+ Local. That is because these pages are showing up more and more in search results these days. So set up your pages with as much relevant information as you can.

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Lisa Swan writes for SEO sites like Blue Fly Web Marketing.

Top SEO Ideas For 2013