In layman terms, Search Engine Optimisation, or SEO, is the process of improving the visibility and page ranking of a website in search engines such as Google. It’s all very well having a website, whether it’s for yourself or for your business, but with so many websites available (literally millions), how will yours get found by potential visitors and customers? With the help of the wonderful search engine optimisation of course.

Search Engine Optimisation generally consists of 2 parts. Those 2 parts are On-site SEO and off-site SEO. On-site SEO is used to improve your website content such as meta-tags, image ALT attributes and keywords. Off-site SEO on the other hand is completely different and doesn’t involve any work on your website. Off-site SEO is for link building, press releases and other marketing techniques that will help attract visitors to your website. The more links you have on search engines, the higher your page rank will be, and the higher it is, the better your position within the results.

With SEO, how search engines work, targeted keywords, website content and the target audience are all taken into consideration and this will allow for the compilation of a campaign. The amount of time it will take to start seeing results with search engines varies and will depend greatly on which SEO package / campaign is being used. SEO campaigns that have large amounts of link building and content submission are the ones which tend to work the quickest and the reason for this is simple, the more work that is put in, the better the results will be.

When choosing a company for your SEO work, it’s always advised to do your homework first. Ensure they are reputable marketing agency in London, Birmingham or Leicester that will follow all white hat SEO guidelines. The last thing you want is for a company to use black hat SEO techniques which will result in your website being flagged by search engines and that can only mean one thing… you lose business! Who wants to buy from or access a website that’s flagged as potentially dangerous? Nobody – unless they were out looking for trouble.

There are also some things that you can do to help improve your websites visibility. For example, you can use your website link as a signature for forum accounts, share your link on social networking sites and if you’re confident enough, you can write articles about your products / services for submission by your SEO agency.

By Sarah-Jayne Culver; a Search Consultant at providing Digital Marketing Services throughout the UK.

What Is SEO?