Why Did Your Website Fall Down The Google SERP Rabbit Hole?
Over the course of the last few months, businesses the web over have been scrambling to get on Google’s good side. Although it’s old news to members of the SEO and online advertising industries, the ongoing revisions that Google has been making to its site crawler and search engine indexing tech have made life increasingly difficult for companies that depend on web traffic for the bulk of their business. Those sites that have used what are known as “black hat SEO tactics” have been those most affected by these updates.
If you’ve seen your web site’s traffic drop considerably low as of late, chances are that you owe it to either Google Penguin or Google Panda. Of course, sometimes a low traffic month just means your business just isn’t getting the attention you feel it deserves. In some rare instances, however, you might find that your site has been affected by Google’s seemingly random updates. So, you’re likely asking yourself “how do I identify this?”
Recognizing the Offender
Fortunately, figuring out whether or not your site has seen its search rankings dropped as a result of a Google algorithm change is rather simple. Instead of panicking and making broad assumptions, take a moment to step back and ask yourself whether you are using one of the following methods that Google deems as spam:
Keyword stuffing for inflated term relevance
Implementation of hidden links on pages
Sneaky redirects to other pages
Duplicate content (especially across multiple domains)
Overly emphasized anchor text in hyperlinks
In order to offer their users pages that are more relevant to their search inquiries, Google has been developing its search engine to automatically weed out most of the sites that include these elements. While in only the rarest of instances will a site be fully deindexed by the company, many sites have seen their placement in Google search result pages fall dramatically down to the third or fourth page. Although your website can still be accessed through direct links, keyword searches will yield few to no results. That is, unless, you take the time to improve your site.
Setting Things Right
In order to begin the steady climb back up the SERPs, you’ll need to first remove spam elements from your site and then resubmit the site for indexing. This will allow you to get your domain and its properties back into the search engines at a higher level, but do keep in mind that it’ll likely take some time before you can claim a top spot once more. When in doubt, try routinely adding new and original content to your pages. With a little bit extra effort and some dedication, you’ll end up back where you were before the Penguin update hit you. In fact, with Google friendly content, you may end up in an even better position.
Chuck Stevens is an avid blogger always looking to share his experiences and recommendations. He is always looking to improve the marketing done for his business. You can follow him on Twitter @chuckstevens12.