HOW DOES SEO INCREASE YOUR WEBSITE’S POSITION IN STEAMBOAT SPRINGS COLORADO SEARCH RESULTS?
Search optimization is about generating leads and increasing revenue for your company utilizing online marketing strategies. Effective SEO involves modifying both a website’s user experience and content so that a search engine will deem the website relevant for specific key phrases. The end result and goal is online traffic that converts at your retail location, purchases on your website or calls your service business.
Every company should have an active marketing campaign so that they can reap the following benefits:
SEO Makes You Visible
What’s the point in having a website if no one can find it? Imagine you are a tourist visiting Pueblo Colorado, and you want to order pizza to your hotel. You don’t know the name of any pizza places in Pueblo, so you Google the phrase, “take out pizza Pueblo Co” You will most likely order pizza from one of the companies that shows up on the first page of results. It is highly unlikely that you will view the second page of results. Local SEO makes your website rank higher than other websites, thus showing up on that first page and making you more visible to potential clients.
Increases Website Traffic
The difficult task of SEO is getting your website to rank number one for searchers. Even harder than that is staying there! Once you get up to the top, you will receive more website traffic (numbers of people visiting your website). This is because most people don’t bother looking past the first page of results and click on the first few links that show up.
Matches You With Warm Leads
Research shows that most people who type words into a search engine looking for a product or service are already willing to part with their cash. So someone who types “SEO company Steamboat Springs Colorado” has most likely already decided that they want to hire an SEO company, and now they are just Googling to see who is out there offering SEO services.
Leads To Conversions
SEO is not just about high rankings and brand awareness; it’s also about conversions. As soon as you feature on page one and people start clicking onto your site, you then need to make the sale. If people visit your website and leave straight away, then your website is either not relevant to them or not user-friendly.
The bottom line.
SEO is about making more people aware of your brand. It gets you bumped up the rankings, and it makes your website visible in blogs and social media channels. Strip away everything else and underneath it all, SEO is pure, solid marketing. If you can get to number one on search engine results, you have struck marketing gold.