One of the strongest senses we have is vision.

We are constantly stimulated visually by colors, lights, and text via many different mediums around us. When preparing for a presentation or marketing strategy, it is to our advantage to include visual stimulation in order to help the concept of the idea really stick in the viewer’s mind. People who are exposed to new concepts and knowledge are categorized into 3 groups: visual, auditory and kinesthetic. Research shows that if you can include a visual aid with one of the other two categories, you have the best chance of the viewer retaining the information into their memory.

Selective redundancy is when information is provided by more than one medium. Using selective redundancy in a presentation by including a visual stimulus helps increase the overall effectiveness and comprehension of the ideas being presented. Keep in mind, people are generally overwhelmed with too much information in the form of numbers. Pictures, graphs and pie charts are usually the most effective and least overwhelming way to present data to a group of people. Abstract information is usually best visualized in the picture form while hard data and numbers are best represented in the graph form.

For a short presentation, a slideshow isn’t necessary. Creating and utilizing one strong aid is better and more practical than showing repetitive information. The aid should be clear with bold images in addition to text. It should be developed and demonstrate creativity in the placement of the images and text. Always pick colors that can be seen clearly on a wall or over a projector. Consider including a key to identify symbols and data that is included within the visual aid.