When it comes time to create your next pay per click ad campaigns, take the time to think about if you are going to target generic keywords or focus your efforts on long tail keywords. The difference between the two can be a ton of research, advertising costs and overall return on investment in your ad campaigns.

Here’s what you need to know about long tail keywords.

They are more targeted, have less competition and usually lower ad costs on a pay per click basis.

When it comes time for you to start looking for long tail keywords you have a lot of options. The easiest way to find these keywords is by typing in your regular keyword into Google search and seeing what they recommend and pre-populate for you in the search box.

Of course there are also some useful search marketing tools that will provide you with keyword stats such as how many times they are being searched per months, advertiser competition, competitiveness and other recommended keywords.

One of the most well known and successful tools for finding long tail keywords and doing research is through the free Google Keyword Tool. You can find this tool by searching for “Keyword Tool” on Google. Other paid recommend software in the long tail keyword niche are Long Tail Pro and Market Samurai.

As an advertiser on Google or Bing, you will also have access to useful search tools and tracking once you start creating your ad campaigns. You can also place pixel tracking on your ad campaigns to see which keywords are converting best for your landing pages. This is a great way to compare the conversions between you generic keywords and long tail keywords.

At the end of the day, if you aren’t currently using long tail keywords in your ad campaigns or content then you must seriously start thinking about it. Split testing you ad campaign keywords against each other and you will be quite surprised with the results.